evian’s Wimbledon Wiggle goes live

Maria Sharapova’s done it. Jonathan Ross has done it. Even Ben Wishaw, Michelle Dockery, Mollie King, Gemma Chan, Holly Willoughby and Nick Grimshaw have done it. They’ve all had a go at the Wimbledon Wiggle.

For those unfamiliar with the move created by evian and We Are Social, it is based on the cheeky shake players make before receiving a serve and it has been causing a stir online and off-court. More than 45,000+ people have watched evian’s Wimbledon Wiggle video online, hundreds of wiggles have been uploaded to  evian’s Facebook page, and now visitors to Cardinal Place, Victoria can see the signature song performed live.

The Wimbledon Wiggle song, created by electro-hip hop artist Tigermonkey, will be performed Live on the roof garden at Cardinal Place at 12.00pm on Thursday, July 4th. The performance comes ahead of a free live screening of the ladies semi-finals as part of evian and Land Securities’ annual Great British Summer campaign, which offers tennis fans, residents, office workers and tourists free screenings of the world famous Championships using specially customised retro caravans.

Sarah Dossett, evian marketing manager said: “We wanted to get members of the public uploading their wiggles to get in the mood for The Championships and we have been overwhelmed by the response.

“People have been really creative – we’ve seen wiggles in the woods, on the beach, on top of post boxes and live from The Championships, by people dressed in some crazy costumes including dinosaurs and parrots! We can’t wait to see that Live young spirit come to life for this fantastic live performance.”