The Experience is the Marketing and Citizen Event launch The Event Professional’s Handbook

The Experience is the Marketing and Citizen Event have announced the launch of The Event Professional’s Handbook, a collection of interviews, essays and insights from some of the event industry’s most influential figures, due to be available to download for free worldwide from Amazon from 14^th September.

Created in partnership between The Experience is the Marketing and Citizen Event, the event professionals’ network, The Handbook is a smorgasbord of thoughts, ideas, experiences and future predictions from some of the most interesting thinkers and practitioners in the industry, including:

• Deborah Armstrong, CEO, Strong & Co
• Nick de Bois, Chairman, UK Events Industry Board
• Chris Baréz Brown, Founder, Upping Your Elvis
• Simon Burton, CEO, Exposure Communications
• Mark Cochrane, Managing Director, Business Strategies Group (BSG) and Regional Manager in Asia, UFI
• Sean Doyle, Director of Brand and Creative, Clive
• Tracy Halliwell, OBE, Director of Business Tourism and Major Events, London & Partners
• Chris Hornbuckle, Founder, Sports Optimus
• Simon Hughes, Managing Partner, MCHA Ltd
• Kevin Jackson, Director of Ideas and Innovation, The Experience is the Marketing
• Brian Ludwig, Senior Vice President of Sales, Cvent
• Jason Megson, Vice President, Managing Director, George P. Johnson
• Nigel Rushman, Founder, Rushmans
• Jason Allan Scott, Premier Party Planner and Eventrepreneur
• Bonny Shapira, Leader, Cisco Live EMEA
• Mark Smith, Marketing Director, GSMA
• Peter Wardell, Magician, Speaker and Founder of Unconventional Speakers
• Björn Wigforss, Marcom Director for Events, Microsoft

Kevin Jackson, Director of Ideas and Innovation, The Experience is the Marketing, said: “The Event Professional’s Handbook isn’t a ‘how to’ guide, but a reference point for event-spiration. Whether an event industry student or an established professional, the Handbook contains useful nuggets of information and a ‘behind-the-scenes’ insight into how this dynamic industry’s most influential people operate.”

On 14 September, the contributors and event VIPs will celebrate the release of The Event Professional’s Handbook, at a book launch party taking place at OXO2.