FMBE 2018 Results

The annual Field Marketing and Brand Experience Awards and BE Connected awards took place at Troxy on October 11th 2018.

The Top of the Pops themed event attracted a wide variety of entries from across both the brand experience and field marketing industries.

The full results are below, and an in-depth analysis of who won and why will be made available in the next issue of Field Marketing and Brand Experience Magazine. Photographs of the event will be shared online shortly.

Thank you to all attendees, sponsors and production who made the 2018 Field Marketing and Brand Experience Awards a roaring success.

 

Field Marketing Categories

 

SALES CAMPAIGN OF THE YEAR

GOLD REL Field Marketing – Logitech

SILVER Box Marketing – Pernod Ricard

SILVER Kellogg – Pringles

BRONZE Tactical Solutions – Duracell

 

MOST EFFECTIVE RETAIL SALES EXPERIENCE/SALES EVENT

GOLD Link Communication – Rustlers

SILVER Fizz Experience – Ferrero UK

BRONZE N2O – Castrol

 

FIELD DATA AWARD

GOLD Logobrand – Britvic

SILVER REL Field Marketing – Dell

BRONZE Powerforce – Molson Coors

 

MOST EFFECTIVE INSTORE MARKETING

GOLD Exsellence – Pladis

SILVER Gekko – Yamaha

BRONZE REL Field Marketing – Mondelez

BRONZE REL Field Marketing – Tetley

 

MOST EFFECTIVE TACTICAL CAMPAIGN (ROI FOCUS)

GOLD REL Field Marketing – Mondelez Easter

SILVER Tactical Solutions– Innocent

BRONZE Box Marketing – Pernod Ricard

BRONZE REL Field Marketing – Piri

 

E2. MOST EFFECTIVE TACTICAL CAMPAIGN (SERVICE-LED)

GOLD Instore – Sainsbury’s

SILVER MKTG – Wickes

BRONZE Logobrand – L’Oreal

 

TEAM OF THE YEAR

 

TEAM OF THE YEAR (Field Sales)

GOLD Powerforce – Pladis

SILVER Field Sales Solutions – P&G

SILVER REL Field Marketing – GSK

BRONZE Kellogg – Kellogg

 

TEAM OF THE YEAR (Demo/Exp)

PLATINUM Elevate Staffing – Oculus

SILVER McCurrach – Microsoft

BRONZE Mash Staffing – Nike

BRONZE Channel Assist – Panasonic

 

Brand Experience Categories

MOST EFFECTIVE SPONSORSHIP ACTIVATION

GOLD Vision Nine – Superdry

SILVER Fusion – Renault

BRONZE TRO – Nissan

 

MOST EFFECTIVE ROADSHOW OR SHOPPING CENTRE CAMPAIGN

GOLD N2O – Tesco

SILVER Woof London – Branston

BRONZE Ignite – JBL

 

MOST IMMERSIVE BRAND EVENT OR ROADSHOW (MASS CONSUMER)

GOLD Jackanory – Hamburg Convention Bureau

SILVER TracyLocke – Ferrero Rocher

BRONZE CSM Live – Liverpool FC

BRONZE GMR Marketing – Land O’Lakes

 

MOST IMMERSIVE BRAND EVENT (CONTROLLED AUDIENCE)

GOLD BD Network – Cadbury

SILVER Avantgarde – Bridgestone

BRONZE Make It Clear – Thales

 

MOST EFFECTIVE INTERGRATION/AMPLIFICATION

GOLD TracyLocke – Ferrero Rocher

SILVER Collider – Manomasa

BRONZE Produce UK – Quintain

BRONZE Vision Nine – Superdry

 

MOST EFFECTIVE INTERRUPTIVE EXPERIENCE

GOLD Hope&Glory – Marie Curie

SILVER House of Experience – Dignity in Dying

BRONZE Wasserman – Bombay Sapphire

 

CREATIVE INTELLIGENCE AWARD

GOLD WeAreFearless – Bridgestone

SILVER Verve – Guinness

SILVER Wasserman – BMW

BRONZE Vision Nine – Superdry

 

Field Marketing and Brand Experience Categories

 

BRAND AMBASSADOR OF THE YEAR

BA of the Year (Field Sales)

GOLD Chris Tarbuck, Tactical Solutions – Duracell

SILVER Phyllis Ward, REL Field Marketing – Weetabix

BRONZE Richard Hulme, Field Sales Solutions – Ferrero

 

BA of the Year (Demo/Exp)

GOLD Garry Lee, Channel Assist – Panasonic

SILVER Mudassar Ishfaq, REL Field Marketing – Dell

BRONZE Patrice Belton, Fizz Experience – Costco

BRONZE Ashley Day, REL Field Marketing – Panasonic

 

MOST EFFECTIVE SMALL SCALE/LOCAL CAMPAIGN

GOLD N2O – Castrol

SILVER The Circle Agency – Costa

SILVER MKTG – Reebok/UFC Apparel

BRONZE PowerSwitch – Darlie

 

PRODUCT LAUNCH OR RELAUNCH AWARD

Product Launch (FMCG)

GOLD PRL In-Market Solutions – Lucozade Ribena Suntory

SILVER PRL In-Market Solutions – Diageo

BRONZE REL Field Marketing – Tetley

BRONZE REL Field Marketing – Weetabix

 

Product Launch (non-FMCG)

GOLD McCurrach – Nokia

SILVER Mobile Promotions – Fuso e-Cantar

BRONZE TRO – Volvo

BRONZE HPS Retail 7 – Huawei

 

CONSUMER CAMPAIGN OF THE YEAR

GOLD MKTG – Cadbury/Premier League

SILVER TRO – Volvo

BRONZE Wasserman – BMW

BRONZE Collider – Manomasa

 

SMART BRAND ENGAGEMENT AWARD

GOLD Logobrand – Britvic

SILVER Flashmat – New Balance

BRONZE TRO – Nissan

 

MOST EFFECTIVE STAND OR DISPLAY UNIT

Most Effective Display Unit

GOLD Custodian Consultancy (PRL Group) – Uncle Ben’s

SILVER REL – Weetabix

BRONZE Custodian Consultancy (PRL Group) – Milupa

 

Most Effective Stand or Experiential Display

GOLD 4D Design – Coriant

SILVER Ignite – JBL

SILVER Undercurrent – Samsung

BRONZE Fusion – Renault

 

OPERATIONAL SUCCESS OF THE YEAR

GOLD Provision Events – Callaway Golf

SILVER Channel Assist – BOSE

BRONZE Brand Brewery – DHL

BRONZE Vision Nine – APP

 

PROFESSIONAL AGENCY MANAGEMENT AWARD

GOLD Ignite

SILVER McCurrach

BRONZE WeAreFearless

 

SPECIAL AWARD – MOST SUCCESSFUL EVENT SERIES OR SEASONAL SUCCESS

GOLD The Circle Agency – Dorset Cereals

SILVER REL Field Marketing – Mondelez

BRONZE Scene2 – World Vision

BRONZE Logobrand – William Grant

 

AGENCY OF THE YEAR

 

Small/Medium Agency of the Year

Channel Assist

 

Agency of the Year FM

GOLD REL Field Marketing

SILVER McCurrach

SILVER PRL Group

BRONZE Field Sales Solutions

 

Agency of the Year BE

GOLD N2O

SILVER MKTG

BRONZE Vision Nine

BRONZE Wasserman

 

SPACEANDPEOPLE BEST USE OF SPACE AWARD 

GOLD MKTG – Cadbury Crème Egg

SILVER TPF – Sky Q

BRONZE Ignite – JBL

BRONZE Jackanory – Cadbury Crème Egg

 

BE Connected Awards

Creative Technology Award

GOLD TPF – Sky Q

 

Engagement App Development of the Year

GOLD TRO – Pravha

 

Experiential Venue Team

GOLD Broadgate, British Land with SpaceandPeople and Cube – Bordeaux Wines

SILVER The Natural History Museum, The NHM Specialist Events team – Hintze Hall

SILVER Waterloo Station, Network Rail with SpaceandPeople and Fusion Events – Kia

 

Resourceful and Creative Staff Supplier of the Year

GOLD POD Staffing (IQOS)

SILVER TRO Staffing (Mercedes-Benz Vans)

SILVER Elevate Staffing (Oculus)

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