FMBE Agency of the Year contenders announced
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The Field Marketing and Brand Experience Awards has announced the 2012 Agency of the Year contenders. The two lists reflect a year with many teams showing strength in depth. 5 contenders were brought forward for Field Marketing Agency of the Year whilst 7 battle it out for the Brand Experience crown.
Shortlist: Field Marketing Agency of the Year
Cosine
CPM
Gekko
Orchid
REL
Frank Wainwright, awards director comments: “There have been just 4 previous winners of the Field Marketing agency crown and all four are listed this year, being joined by Orchid, last year’s new agency of the year.”
Shortlist: Brand Experience Agency of the Year
Ignite
Jack Morton Worldwide
M&C Saatchi Sports and Entertainment
OglivyAction
Sense
RPM
TRO
Frank Wainwright, awards director comments: “The Brand Experience Agency of the Year has never been won by one agency more than once. It is hard to do so because the Brand Experience Awards reach out far beyond the core specialist agencies – a challenge to consistency. Previous winners Ignite, Sense, RPM and TRO take on, this year, the collective might of Jack Morton, M&C Saatchi and OglivyAction in what is sure to be received as a much prized accolade.”
He adds: “The Agency of the Year process is once again sponsored by Bluewater Shopping Centre and the team at Lendlease, an association with one of the ultimate shopper-connected businesses that we, and the industry can be very proud of.”
