FMBE Awards 2020 gets ready for a virtual awards day on 29th January

After months of revised plans for an awards celebration, FMBE has today announced a virtual awards day on January 29th that anyone can tune into and watch. The day will provide unique insight into the awards, the categories and this year’s contenders. Case studies on show range from exciting 2019 triumphs through to spirited 2020 campaigns that gave people hope under COVID.

 – FMBE ANNOUNCES 2020 SHORTLIST: November 16th 2020 – 

The event will comprise of daylong live interviews, broken down into 24 categories, each celebrating the finalists per category. The format of each session will see interviews with the finalists followed by awards director Frank Wainwright summarising the judge’s feedback.  The award winner per category will be announced after each mini broadcast.

Viewers can expect lots of case studies, choosing from over 100 best in class superb FMBE campaigns, using the schedule to select the ones that are most of interest. Previews of all categories are being published on our blog pages from today and right up to awards day.

The schedule for presentations on January 29th (below) starts at 9am and finishes at 10pm. The interviews will all be broadcast live on Facebook so that anyone can view, comment and celebrate with the finalists and winners.

Sections of the day long event will also be dedicated to key workers, the NHS, and the current support processes and initiatives for the events industry.

The broadcast of each category will be live on Facebook via – interested viewers can like to page to ahead of the event to trigger broadcast notifications.

Category by category previews are planned for the blog pages at – which should be a helpful viewing guide.

Frank Wainwright, FMBE director comments: “The various developments of life under COVID have meant we have looked at a number of event types and dates for FMBE 2020. At various stages we have been looking at parties in igloos, a studio broadcast from a famous London theatre and fully virtual purpose-built online environments. So circumstances have led to this event. The high quality of this year’s entry means that we have decided to prioritise providing campaign insight in the most shareable way possible. This means that we settled for tried and tested accessible platform that anyone can tune into without any unfamiliar software to download in order to watch and comment on the interviews and presentations.”

“Through this day long event we expect to achieve a very significant reach into the key brands and influencers in our industry. We expect that the excellence and innovation that we have on show to illuminate a collective path towards the next steps of recovery in the brand events, field marketing and experiences sector.”

The event schedule – in 24 separate broadcasts on Facebook Live.

Friday 29th January

9.00 – 9.15 Category A: Sales Campaign of the Year

9.30 – 9.45 Category B – Retail Sales Experience

10.00 – 10.15 Category C – Field Data

10.30 – 10.45 Category D – Instore Marketing

11.00 – 11.15 Category E1 – Tactical – Service Led

11.30 – 11.45 Category E2, Tactical – ROI Led

12.00 – 12.30 Category F – Team of the Year

12.45 – 12.55 Category G – Sponsorship Activation

13.05 -13.20 Category H – Roadshow and Shopping Centre

13.35 – 14.00 Category I – Immersive Event (Mass Consumer)

14.10 – 14.25 Category J – Immersive Event (Controlled Audience)

14.35 – 14.50 Category K – Amplification and Integration

15.00 -15.15 Category L – Most Intriguing Experiential Activation

15.30 -16.15 Category N – Brand Ambassador of the Year, A Celebration of Key Workers and the NHS

16.30-16.45 Category O – Small Scale/ Low Budget

17.00 – 17.15 Category P – Product Launch/ Relaunch

17.30 – 17.45 Category Q – Consumer Campaign


18.45 to 19.00 Category R – Connectivity Award

19.15 – 19.30 Category S – Most Effective Stand or Display

19.45 – 20.00 Category T – Operational Success

20.15 – 20.30 Category U – Professional Agency Management

20.45 – 21.10 Category V – Special Award: Virtual Events and Demos

21.25 – 21.35 Category W – Field Marketing Agency of the Year

21.45 – 21.55 Category X – Brand Experience Agency of the Year

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