FMBE Awards announces winners for 2012

Here is a classifield checklist of results that were announced at FM & BE 2012 award’s ceremony

Field Marketing categories

Outsourced sales performance of the year

CPM, Babylicious GOLD

ODM, Sainsbury’s Bank – SILVER

CPM, GSK – BRONZE

REL, Kraft – BRONZE

Most effective sales demo or sampling at retail

Fizz Experience, Lanson – GOLD

Sense, Samsung – SILVER

Gekko, Epson – BRONZE

thefield, Microsoft Xbox Kinect – BRONZE

Business partner award

Powerforce, M&S GOLD

Gekko, Digital UK SILVER

Orchid Field Marketing, 20th Century Fox BRONZE

Most effective shopper connection

Blackjack Promotions, World Duty Free Group GOLD

GfK, BlackBerry – SILVER

RMG, LG – SILVER

CPM, Babylicious – BRONZE

Most effective tactical campaign

Logobrand, McCain – GOLD

REL, Red Bull – SILVER

Pulse Group, Rocktails – BRONZE

REL, First Drinks – BRONZE

Most effective brand training or mystery shopping

REL, Camelot GOLD

Fieldsmart, Kodak

SILVER Twenty5Eight, HTC BRONZE

Brand Experience categories Most effective sponsorship activation (music)

Pd3, O2 GOLD

Capitalize, Bacardi

SILVER Cellar Trends, Jagermeister

BRONZE Engine, ghd BRONZE

Most effective sponsorship activation (Sports & Leisure)

FastTrack, Carlsberg GOLD AND GRAND PRIX

Avantgarde, Motorola SILVER

FastTrack, Lucozade Sport BRONZE

Ignite, Vodafone BRONZE

Most effective roadshow or shopping centre campaign

Sense, Kingsmill – GOLD

PrettyGreen, Cadbury- SILVER

Ovation, Andrex Washlets – BRONZE

Most immersive event (mass consumer)

M&C Saatchi Sports & Entertainment, Havana Club – GOLD

Space, Desperados – SILVER

RPM, Talisker – BRONZE

SMP, femfresh – BRONZE

Most immersive event (by invitation)

Ignite, Vodafone GOLD

M&C Saatchi S&E & Miss Jones and Co, Jamesons SILVER

Cellar Trends, Jagermeister BRONZE

Jack Morton, Wella BRONZE

Most effectyive integration/amplification

INITIALS Marketing, Peugeot 208 – GOLD

RPM, Talisker – SILVER

Blondefish, Smirnoff – BRONZE

Carat, Philips – BRONZE

Most effective interruptive experience

The Lounge Group, Havana Club GOLD

The Marketing Store, McDonald’s SILVER

iD Experiential, Asus SILVER

Closer, Morrisons BRONZE

Brand Fan’s Award

RPM, Sky GOLD

Ignition (US), Sprite SILVER

Carbon, Google BRONZE

Brand ambassador of the year

Hel’s Angels, Donnla Hughes GOLD

PrettyGreen, Sarah Lucas SILVER

The Circle Agency, Clare Evers BRONZE

EMS, Sophie Barrett-Kay BRONZE

FM&BE categories Agency leadership award

TRO GOLD

Sense SILVER

Orchid BRONZE

New Agency of the Year

Splatter Sales and Marketing GOLD

Most effective small scale/local campaign

Cosine, Charlie Bigham’s GOLD

Cosine, SOBE Pure Rush SILVER

The Lounge Group, Havana Club BRONZE

Field Marketing Product Launch of the Year

Contact Field Marketing and Solutions, 10 Motives GOLD

MG Promotions, The Sun on Sunday SILVER

FSS, The Health Lottery BRONZE

Logobrand, McCain BRONZE

Brand Experience Product Launch of the Year

Ovation, Andrex Washlets GOLD

Initials, Peugeot 208 SILVER

The Circle Agency, Battlefield 3 SILVER

OgilvyAction, Triumph BRONZE

Most effective creative sampling for a brand

Multiply, Highland Park – GOLD

Sense, Kingsmill – SILVER

i2i Marketing, Maoam – BRONZE

Square Melon, Fanta – BRONZE

Innovation in Action Award

CJ Contact Solutions, Store Link – GOLD

OgilvyAction, Triumph – SILVER

TRO, Nissan – SILVER

White Label, Red Stag by Jim Beam BRONZE

Most effective stand or display unit

theField, Microsoft Xbox Kinect – GOLD

Cellar Trends, Jagermeister – SILVER

The Circle Agency, EA Sports – BRONZE

Operational Success of the year

Vision Nine, Burn GOLD

Cosine, Challis Water Controls SILVER

Ambient WW, Pokemon BRONZE

Momentum Instore, L’Oreal BRONZE

Team of the Year (Non-FMCG)

Gekko, Acer – GOLD

REL, Motorola – SILVER

RMG, AMD BRONZE

Team of the Year (FMCG) Orchid Field Marketing GOLD and GRAND PRIX

REL, Kraft – SILVER

Powerforce, M&S – BRONZE

Staff Performance of the Year

Kru Live, RBS and NatWest GOLD

Hel’s Angels, Windows Phone SILVER

The Circle Agency, EA BRONZE

Special Award, Summer 2012 (BX Event)

Ignite, EDF Energy GOLD

Jack Morton, BP SILVER

PrettyGreen, Cadbury BRONZE

Special Award, Summer 2012 (FM&BE)

News International GOLD and GRAND PRIX

FSS and i2i Marketing, Nature Valley SILVER

REL, Cadbury BRONZE

Brand Experience Agency of the Year

Ignite GOLD

M&C Saatchi Sports and Entertainment SILVER

Sense BRONZE

Field Marketing Agency of the Year

REL GOLD

CPM SILVER

Gekko BRONZE

Orchid BRONZE

Lifetime Achievement Award

Nick Stevens, P&G