Frank and Huawei bring the Northern Lights to London
Huawei brought the Northern Lights to the skies of London last weekend, with a laser art installation to mark the UK launch of the new Huawei P30 Series and new ‘Aurora’ colour.
Lighting up the night sky above the iconic Tower of London, the global technology leader commissioned immersive artist Dan Acher to recreate a bespoke installation of the Aurora Borealis, which occurs most prominently near the Northern and Southern poles; the result of the sun’s influence on the Earth’s magnetic field, using a series of breath-taking lasers and haze.
The installation was open free to the public on Friday 5th and Saturday 6th April from 8pm to 10:30pm, following a successful launch evening on Thursday.
According to research carried out on behalf of Huawei, witnessing this natural phenomenon is top of UK millennials’ ‘experiences’ bucket list, with 34% citing this as something they want to see before they hit 40. This was followed by Niagara Falls (24%), going on safari (23%) and walking along the Great Wall of China (20%).
“Featuring the Leica Quad Camera System, the Huawei P30 series is rewriting the rules of photography,’’ said Anson Zhang, managing director, Consumer Business Group, Huawei UK.
‘’What better way to showcase the unparalleled photography capabilities of our flagship smartphone than to recreate the breath-taking natural phenomenon of the Northern Lights in London. Featuring technology that allows you to capture every detail and vibrant colours, even in the darkest of conditions, you’ll be sure to capture our London Lights in all their glory with the Huawei P30 Pro handset. ’’
The Huawei P30 Pro handset was also available for attendees to try out in order to photograph the faux aurora.
Agency Frank was behind the activation