Freeman has been ranked as one of the top 25 World’s Largest Agencies in the Ad Age Top Agency Report 2017.
The agency has also been named a top U.S. agency across the experiential, promotion, and healthcare categories.
The findings include stats around the state of brand experience, which FreemanXP have summarised here.
Commenting on the results, Kim Myhre, Senior Vice President and Managing Director at FreemanXP EMEA said: “These rankings are an important indicator of the continuing rise of brand experience on a global scale. They highlight that live experiences are firmly on marketers’ agenda, as they endeavour to design truly integrated campaigns that allow them to connect, engage and convert audiences across multiple platforms.
“Brand experience is now such an important part of the overall marketing mix, because it has a unique ability to bring people together in a shared, engaging and memorable experience. We expect that the sector will only continue to grow, and we’ll remain a key player on agency ranking lists worldwide.”