Gastro Alfresco sets off for the 16th year
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This year’s 16th Gastro Alfresco is underway and set to run until September.
The integrated experiential, media and promotional campaign will be supported by exciting brands including San Miguel Fresca, Percol, Gü Puds, Shloer, Tyrrells, The Saucy Fish Co. and Encona.
It expects to be seen by around 8 million consumers, as well as directly engaging with and distributing over 650k data-collected samples to consumers.
Under the theme ‘Summertime and the alfresco living is easy’ Gastro Alfresco’s past campaigns with Tesco has helped its sponsors to achieve major competitive advantage in the key summer trading period. .
The tour is run by promotional marketing agency Brand Belief. Gatr
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