Gastro Alfresco tour continues to break new ground

The 18th Gastro Alfresco is breaking new ground with its multi-discipline, multi-brand campaign. The experiential sampling Roadshow is halfway through their summer long tour of the country, delivering the ‘alfresco experience’ to consumers nationwide.

So far, the campaign has pulled into 37 of 80 superstores offering up perfect serve samples from this year’s sponsors, which include: Boursin, Jacob’s Creek, Popchips, Sacla’, San Miguel Fresca, Shloer and The Saucy Fish Co.

This year, Gastro Alfresco held four HQ events on top of the consumer dates for Tesco and Sainsbury’s head office employees, giving thousands of staff the opportunity to engage with the team. This received a fantastic reception.

Ali Stevenson, Sainsbury’s sampling manager, said, “This roadshow displayed a great team performance in a key location to reach 2000 valuable Holborn HQ employees and shoppers. A well-executed example of great sampling.”

As well as Holborn the team visited Tesco Cheshunt and Tesco Welwyn Garden City. Having already engaged with over 200,000 consumers, the roadshows is going from strength to strength.

Brian George, founder of Gastro Alfresco says, ‘Gastro Alfresco is, once again, proving beyond any doubt the benefits of multi-brand, multi-discipline grocery promotional marketing. Our roadshows have delivered over quarter of a million perfect serve samples, and we’re only half way through the summer campaign! With the World Cup and Wimbledon acting as social summer catalysts, the Gastro Alfresco Roadshow has directly contributed to raising sales at the stores visited by an average of +35% and has received praise and endorsement from store managers across the country.’