Generate set to facilitate Arenacross sponsorship

Generate, has been appointed to source a title partner and support sponsors for one of the world’s most exciting arena tours, Arenacross.

Arenacross is the exciting combination of motocross racing and freestyle motocross with four events during January and February next year starting at The O2 Arena and then moving to The LG Arena Birmingham, The Odyssey Arena Belfast and concluding at The Echo Arena Liverpool. Fans can expect to see the world’s leading riders take part in the most spectacular elements of outdoor motocross racing, including huge jumps on purpose-built dirt tracks, in the countries’ leading entertainment venues .

The series of action packed events will be watched live by nationwide actions sports and family audience of over 40,000 and over one million viewers will tune in as part of a four-part TV series broadcast on Channel 4 and British Eurosport. There will also be further opportunities for sponsors to be integrated and take advantage of an exciting national print, digital and broadcast campaign. In addition, there will be a live experiential tour across all four cities.

Matt Bates, managing director of Events 22, said “We are very excited to be working with Generate to align title and support sponsors for this epic series of events and focus on the amazing potential for brand partnerships. We currently have Monster Energy as a partner and we understand what big sponsors are looking for and can be flexible in the way we structure our partnerships”.

Andy Muggleton, director of Generate Sponsorship, said, “Arenacross will appeal to brands looking to engage with a family and action sports audience. In recent years the sport has seen a huge growth in audience figures and the platform will enable sponsors to align with an event that attracts significant exposure through press, TV and an advanced social media network. Generate are thrilled to be working with a world leading action sports event “.