Creative agency The Halo Group joined forces with Outside Collective on Sunday 20th March to produce an experiential activation for FitBit in support of Sports Relief 2016. The Outside Collective, Fit Bit’s creative concept agency approached The Halo Group for their specialist fabrication and production knowledge to help execute their campaign for the brand. The project saw the creation of a bespoke obstacle course style activity zone, which featured at the Olympic Park.
All components were designed and built by The Halo Group utilizing their modular steel build system as a framework. The Halo Groups system is commonly used to create temporary structures such as exhibition stands, hospitality areas and festival stages
The Halo Group’s team pre-fabricated all cladding elements ahead of the installation, which were then fitted and branded onsite to create the final look. The Halo Group chose to pre-fabricate all panels required for the project ahead of the install to meet a tight 12 hour build window the day.
The Halo Group was responsible for designing and building the course which the client then branded to create the final look.