Haribo has launched the latest phase of its creative Decorating Day Christmas campaign, with the simultaneous sweet switch-on of two giant Christmas trees at London Waterloo and London Victoria stations.
Each decorated with 100 over-sized iconic treat piece baubles and a Goldbear topper, the trees will launch on 1 December and remain in position until 3 January, giving commuters and those visiting the City plenty of opportunity to share the happiness.
Adding to the excitement, each tree will have a perfectly positioned bench and an extra special button that, when pressed, will deliver little moments of childlike happiness as the lights come to life, the Goldbear tree topper sparkles and Christmas music plays in the background.
With an anticipated 20 million visitors, and a further 7.4 million impressions from Out of Home advertising, families and friends will be encouraged to capture their heart-warming festive moments and to share them across social channels using the hashtag #DecoratingDay.
Harriet Hogge, Marketing Manager at Haribo UK and Ireland, comments: “A recent survey that we commissioned, found that more than 50 percent of Brits enjoy the countdown to Christmas more than the day itself. Now, while that may be a seasonal shocker to some, we can’t blame people for wanting to get the celebrations started!
“We wanted to capture the wide-eyed wonder and childlike happiness that comes from turning on the Christmas tree lights, and our trees do that perfectly. They are decorated with the iconic sweet pieces that people have come to know and love, and the playfulness brings out the big kid in us all.
“Christmas is about fun, and we believe that starts with Decorating Day; the day that households choose to decorate their homes. There’s no better excuse to get on your matching pjs, dance to some Christmas classics, enjoy a festive film and share some seasonal treats around the tree!”
Haribo will focus on Decorating Day during its 2022 Christmas Campaign, encouraging families throughout the country to come together and have some fun on #DecoratingDay when they choose to decorate their home and put up the Christmas tree.
Reiterating that the countdown to Christmas is more enjoyable when shared, the brand will support the campaign with two London-based Christmas tree activations, radio sponsorship, PR and social media content in the run-up to the festive occasion.