Highland Spring and Story choose PixAngels to add to Joys
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Highland Spring (HS) and its lead creative agency Story UK, have chosen patented technology, PixAngels, to help spread the joy as part of its brand positioning “Full of the Joys of Highland Spring”.
The brand positioning has been rolled out across all brand communications, including TV, trade press and social media. PixAngels have been deployed by the agency and brand to attend events across the UK.
The Angels are building awareness and hype around the HS ‘Full of the Joys’ message; countless fans have had and will get the chance to share the joy and be part of unique moments across many events, where HS have a brand presence over the next year.
Highland Spring is the official water partner of the Scottish Rugby and PixAngel’s presence has provided fans with a lasting photo-social experience as well giving HS an interactive platform to promote its brand positioning, in turn amplifying its partnership. After fans are approached by the Angels they have the opportunity to get their free photo taken, celebrating with all their friends and family. All the photos are printed on the spot using the PixAngels technology. They are then placed in bespoke branded frames. Fans can hold onto a memento of their day courtesy of HS.
Story and Highland Spring decided to utilise PixAngels so that fans get more from the experience on the day as well as when they go online after the event to enter the Highland Spring competition. Branded photos are showcased on a bespoke photo gallery (courtesy of PixAngels) – and all recipients need to do to is to go to Highland Spring’s Facebook page or website then use codes to locate their photo.
Encouraging fans to be part of the fun, the Angels are asking consumers to pose in photos with HS props such as branded comical glasses and ‘Full of the Joys’ speech bubbles!
Claire Wilson, sponsorship and marketing manager for Highland Spring comments: “The Full of the Joys campaign is all about the little things that give us the feel good factor. PixAngels is a fantastic way for consumers to permanently capture those little moments of joy at the various events we’re involved in throughout the year. It is an innovative platform for extending the reach of our events through social media and we’ve had a great response so far.”
The experience is available during many events including the upcoming Emirates Airline Glasgow 7’s in May and Barclays ATP World Tour Finals in London in November.
