HoloMe brings AR to the catwalk
HoloMe invited fashion-lovers around the world to attend London College of Fashion’s Womenswear Fashion Show. HoloMe implemented its AR technology to live stream the London College of Fashion’s runway collection, bringing the live fashion event to users across the globe.
HoloMe has been working to innovate and fine tune its technology to keep redefining boundaries. Their new solution allows for a human (or object) to be filmed with a simple phone camera and automatically and instantly be transformed into an augmented reality human, in real time, for any app-holder globally.
The new technology was first rolled out at UAL’s Fashion Show. To experience the show in AR, users could download HoloMe’s app for a front-row view.
Students at UAL brought their designs to life through physical, material and creative processes whereas HoloMe was the medium that made the live experience available to a global audience.
Fashion runways are known to be exclusive and HoloMe technology allowed the shows to be accessible by all.