Barclays is bringing a coffee van with a difference across the UK. Following a study conducted by the bank that reveals 41% of Brits would prioritise cash or cashback over any other form of deal, the van will allow customers to buy a coffee and a croissant for £3, giving them £7 (and their breakfast) in return.
Despite this attraction to cashback, the study also discovered that the UK population is offer-phobic with each person losing a potential average of £520 annually – with ten per cent even admitting to missing out on up to £1,300 – as 2 in 5 (39 per cent) of the UK still turn down a deal for fear of a hidden catch.
The most common reasons for turning down a deal:
- There could be a hidden catch (39 per cent)
- Fear of being tied into something (17 per cent)
- The value seeming too good to be true (13 per cent)
- Sharing personal details (7 per cent)
- Perceived low quality (5 per cent)
The breakfast deal mirrors Barclays Blue Rewards – a rewards programme that for a £3 monthly fee gives Barclays current account customers a minimum £7 loyalty reward each month. Barclays has also announced that anyone who signs up to the Blue Rewards loyalty scheme before the end of April will be awarded double rewards for the month. This is open to new sign-ups to Blue Rewards, including existing Barclays current account holders.
Catherine McGrath, managing director, personal banking at Barclays said: “We’re looking forward to brightening up commuters’ mornings – sending the van across the UK to show that some deals are good enough to be true. Customers can claim their Barclays Blue Rewards cashback in just a few clicks.”