Hot Pickle helps Ben and Jerry’s s‘Wich things up

B&J_2 [119072] littleHot Pickle have devised an experiential activity to Promote Ben and Jerry’s new ‘Wich family range of products.

The ‘Wich activation is split into two parts, the first sees the Ben and Jerry’s camper situated in Box Park Shoreditch, the Ben and Jerry’s hub allows ice cream fans to Win a ‘Wich on the big spinning wheel or have their go at scoring a free treat on the ‘Wich and Putt. The Ben and Jerry’s area encourages the people of Shoreditch to come and make their own ‘Wich creation and select the cookies and Ice cream combination flavours themselves to create their perfect ‘Wich, they can then  sit back and relax and enjoy their creations in the chill out area on branded bean bags. Ben and Jerry’s is well known for doing it’s bit for charity, and this tour sees the brand sourcing the cookies from Luminary Bakery, an organisation that provides jobs for women who have faced social or economic disadvantages.

The second part of the ‘Wich tour sees Ben and Jerry’s fans from other areas of London getting a slice of the action. The branded VW has been touring the city handing out free scoops of the new S’Wich up pint.

Rupert Pick, Hot Pickle director and co-founder says: “It’s a real privilege to work with Ben & Jerry’s. They not only make fabulous ice cream, they also care about the community. Teaming up with social enterprise Luminary Bakery, our cookie partner in this activity, was a natural choice… and perfect for those who like treats to taste good and do good too!”

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