Huawei selects Channel Advantage for field sales
Posted by
The world’s leading information and communications technology company Huawei has selected technology field marketing specialist consultancy Channel Advantage to help drive the sales of its industry leading smartphones and digital broadband devices across the UK.
The Field Sales Program will cover key stores across the country and will focus on ensuring that the Huawei brand message and general customer marketing is delivered with best in class execution.
Jill Cooper, Huawei marketing director, UK & Ireland said, “We are very pleased to be working with Channel Advantage to manage our retail execution. Channel Advantage in-depth knowledge and experience in consumer technology marketing is exactly what we need to drive our product sales and increase brand awareness, it’s an exciting time.”
Founded in 1987, Huawei has grown into a global $35 billion IT powerhouse, with offices in over 140 countries and an annual R&D budget of more than $4.7 billion. The UK headquarters opened in 2001 and since then has established key partnerships with major telecoms giants such as BT, Vodafone, Carphone Warehouse and Hutchinson 3G.
Tony Hall CEO of Channel Advantage said, “We are delighted to continue our partnership with Huawei UK at such an important point in its UK development. Although it’s a huge global brand, the company is still perceived as something of a newcomer to this country, and so there’s some work needed to educate the consumer. Our job is to make sure that the retail customer’s exposure to the brand, often for the first time, is as impressive and compelling as it can be.”
The Channel Advantage Field Sales Program includes relationship building with key members of retailer sales staff, verification of in-store merchandising compliance and thorough product training. The goal of the program is to ensure that Huawei products are promoted properly, and the brand and portfolio of products are presented to both retail customers and staff in a professional manner.
Channel Advantage has previously worked with Huawei UK on a number of campaigns, including the launch of the Ascend P1 smartphone in the autumn of 2012, when all devices were sold out during a successful six-month promotion period.
