Icon Outlet at The O2, the 210,000 sq ft premium urban outlet developed by AEG and Crosstree Real Estate Partners has announced the signing of Showcase, an exclusive fashion events company, bringing together the world’s leading brands into a new fashion landmark in London. The new 3,400 sq ft showroom in Icon Outlet will host its first retail event in June. The signing will complement The O2’s 360-degree experience which merges retail at Icon Outlet with dining and world class entertainment.
Working directly with trusted brand partners and leading fashion houses, Showcase provides a fully managed, ethical and high volume sales channel, whilst creating an exclusive retail experience for brand fans. Hosting private sample sales for its members, including womenswear, menswear, childrenswear, and homeware, the showroom will be the second site for the brand, following their debut on Regent Street.
Speaking on behalf of AEG and Crosstree, Marion Dillon, Leasing Director for Icon Outlet, said: “Showcase’s offer of exclusive sales with leading retail brands will appeal to our varying demographic whilst drawing in new brand advocates. These continual retail events will complement the ongoing rotation of leading entertainment, provided by The O2, and follows the launch of our phase 2 dining offer, enhancing further the fusion of retail, entertainment and, dining, offered at Icon Outlet and The O2.”
Katie Holland, CEO at Showcase added: “Showcase provides a platform for leading luxury brands and we are excited to introduce this business model with our second showroom at Icon Outlet as we continue to evolve our retail offer. We know our exclusive luxury sample sale events will be popular with the premium outlet’s audience and look forward to launching our first event. I think our events will complement and enhance the fashion offer, now available at the world’s number one entertainment venue.”
CBRE and CWM are the retail leasing agents for Icon Outlet.