iD Experiential delivers Zen experience for Asus
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iD Experiential is rolling out its latest campaign for laptop manufacturer ASUS, targeting students with its pop-up experience, the Zen Café allowing consumers to trial the brand’s latest laptop products: Zenbook, X series and N56.
iD Experiential has been tasked with driving awareness, trialling and subsequent purchase of ASUS’ Zenbook, X Series and N56 laptops, creating a pop-up experience that facilitates a consumer trial of all three products. The Zen Café, designed to showcase the ASUS range in a Zen styled environment, will emphasise key product features such as lightness, design, colour and performance through the creative platform, ‘Find your Zen’.
iD Experiential’s staffing arm, iD Staffing will also be on site advising consumers on how they can participate in the ASUS-PC World Ultrabook Trade in Offer partnership, where consumers can receive £150 cashback when they buy a new Ultrabook and trade in their old laptop or netbook at Curry’s or PC World.
Visitors to the Zen Zone will also have the chance to win a brand new Ultrabook laptop by uploading the most inventive picture to their Facebook or Twitter pages, tagging ASUS in the post. Visitors will be able to use the ASUS skyline photo wall which includes an identical graphic coloured block, which will suggest those in the picture are floating.
In addition, iD Staffing brand ambassadors will be on site to drive consumer interaction with ASUS’ social media platforms serving either Camomile, Rooibos or Green tea to any consumers who ‘Like’ the ASUS Facebook page, check into the Zen Zone or Tweet the #zenzone hashtag from their Twitter handles.
iD Experiential will be taking the ASUS Zen Zone on the road to Birmingham, Manchester, Liverpool John Moore and Leeds University, as well as Bromley Market Square, Birmingham Bullring, Trafford Centre, Liverpool ONE Shopping Centre as part of 20-day tour ending in November.
Paul Ephremsen, CEO, iD Experiential said: “We are thrilled to be working with ASUS again on our second campaign this year. We are confident this campaign will be as successful as ever as we bring to the life the ASUS Zen experience, creating an atmosphere where consumers can come and relax whilst trialing ASUS products in the Zen Café Zen Zone.”
James Coad, marketing manager, ASUS added: “We have achieved good success working with iD Experiential creating impactful and exciting consumer engagement campaigns which have resonated with our target audience. I am certain we will continue this trend with the Zen Café Zen Zone as we take the ASUS Zen experience across the country.”
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