iD teams up for tour with Look Good Feel Better
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To celebrate their 20th Anniversary, cancer support charity, Look Good Feel Better has teamed up with experiential marketing agency iD to launch a nationwide brand awareness roadshow; Look Good Feel Better – ‘On the Move!’.
The new information service will tour 20 cities around the UK in a branded vintage 1950’s airstream, providing information and support to those living with cancer, as well as advice for their friends and family.
LGFB – ‘On the Move!’ will have beauty trained volunteers on hand to talk about how the charity supports women going through cancer treatment; offering skincare and make-up advice and providing information on how to get involved through fundraising and volunteering.
The campaign launched in Epsom, Surrey on Wednesday 4th June and has since visited Westfield, White City, Manchester, Liverpool, Nottingham, Southampton and Brighton. The roadshow will continue around the UK over the coming months.
Look Good Feel Better – ‘On the Move!’ will be supported by a digital and social strategy to further amplify online reach, with consumers encouraged to share their experience across social media using #KISS20. The new mobile service has been funded entirely through support from City-based ICAP’s successful 2013 Charity Day and will help the charity to reach over 19,000 women and teenagers in 2014.
Ian Daniels, head of fundraising for LGFB commented: “Thanks to ICAP’s generous donation that has funded the LGFB ‘On the Move’ tour, Look Good Feel Better will be able to significantly increase awareness of our services in those cities visited during the tour and in doing so enable us to reach more women living with cancer.”
LGFB – On the Move will head to Edinburgh on Friday 4th July and Glasgow on Saturday 5th July and will continue nationwide through the next few months: ·
For more information on how to become a volunteer or help fundraise for LGFB head over to their website – www.lookgoodfeelbetter.co.uk
