Jaguar Land Rover starts exhibitions tour with Imagination at Geneva
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Global creative business Imagination, who retained the Jaguar Land Rover three-year global exhibition programme last year, have revealed for the first time the company’s new global stand at the Geneva autoshow.
Imagination have worked closely with the company over the last eight months in the development of the new high tech digital stand ensuring it reflects the core values of the iconic British brands. The new stand name – ‘The Residence’ – was chosen because Jaguar Land Rover are welcoming customers to their autoshow home and would like them to experience first-hand the two great British brands. One of the highlights of the stand is the moving high-res class-leading LED screens that have the ability to track across the stand to add drama and excitement.
Each brand has a feature car display. The ‘Giants Causeway’ with 55 hydraulic rams and 30 tonnes of water brings to life Land Rover’s capability. For Jaguar, to demonstrate the vehicle’s performance and ‘alive’ proposition, the super-slick articulating turntable acts as a simulator and demos the dynamics and exhilaration that drivers feel when behind the wheel. For many customers product information is most important and this hasn’t been ignored. There are 32 mobile scanning points across the stand, allowing customers to download and take away the content that interests them, plus immersive zones, over 40 touchscreens and product demos. And not forgetting the media hub allowing visitors to access and create content.
Jaguar Land Rover’s investment in technology has resulted in real efficiencies, with a focus on ease of construction and the use of lightweight materials (the show stand is 85% aluminium). There are five kits, stationed in different parts of the world, to service the global autoshow programme. The kit is 30% lighter so easier to transport and more carbon efficient. There are huge reductions in energy consumption – 90,000 individually controllable LEDs help massively reduce power consumption from 20,000 watts down to 3367 watts. The new stand sets out to deliver a great customer experience and Jaguar Land Rover are looking forward to welcoming 500,000 Swiss guests over the next two week period (5,000 to the Lounge area).
The new stand will also be seen in Beijing, Paris and LA later this year with a concept stand in New York – all with cityscape changing to reflect the location.
The press conference at Geneva showcased the performance and capability of their vehicles with five new products and the exciting announcement of the all-new Jaguar XE.
Team Sky Rider 2013 Tour de France winner, Chris Froome, made a special appearance to help launch the new Jaguar XFR-S Sportbrake.
The F-TYPE Coupe success was celebrated with the new Villains ad, brought to life by the tracking LED and dynamic articulation of the vehicle itself. Land Rover celebrated 25 Years of Discovery with a Discovery Twenty-Five Limited Edition, showcasing renowned explorer Ben Saunders, fresh from his trip to the North Pole on the Scott Expedition. Land Rover also gave a glimpse into the future by announcing the Discovery family of vehicles through a dynamic digital reveal of Land Rover’s ‘New Age of Discovery’ for 2015.
