Jubilee Festival sees TRO activate for four brands

TRO helped four household name brands capture the nation’s patriotic spirit during a weekend of celebration at the Jubilee Family Festival in Hyde Park.

For Kellogg’s the agency created a 50s-themed stand, featuring film footage illustrating how Rice Krispies has been providing family breakfast from the time of the Coronation to the present day. The stand offered parents and children the chance to have fun decorating Kellogg’s Rice Krispies cakes together.

TRO staged a football challenge on behalf of energy drinks brand Lucozade Sport. The ‘Fastest Boot of the Day’ – both male and female – won a signed pair of Ashley Young football boots, while a professional keepy-uppy artist showed spectators how to improve their skills.

For Ribena TRO created a Berry Fort to show how the new Ribena Plus range with added vitamins and calcium is helping to supplement consumers’ nutritional defences.

And for allergy relief brand Piri, TRO-recruited brand ambassadors gave festival-goers seeded leaflets to plant, promising them full enjoyment of their gardens this summer.

TRO chairman Rob Allen said: “With live music, celebrity performers and a Disney concert, the Jubilee Family Festival provided a great backdrop for brands to engage with family audiences. We deployed 35 staff each day on these brand activations. Our aim was to find a balance between delivering a brand message and joining in with the fun, and we’re confident that we achieved both for our clients.”