Krispy Kreme unveils its ‘Magic in the Middle’ Pop-up


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Krispy Kreme’s indulgent doughnut playground pops up this March.

The two-day experience is located in the heart of Leicester Square. Guests enter through the middle of the doughnut to discover a deliriously delightful and delicious space, Filled with intriguing surprises, including the new Krispy Kreme Original Filled doughnuts.

Doughnut aficionados should bring their imagination and an appetite for fun and discover the walls dripping with chocolate and caramel, suitably sweet photo moments and more.

there will also be a secret ‘lucky dip’ porthole delivering new Original Filled doughnuts to guests, oozing with five new flavours: chocolate hazelnut spread, salted caramel and three limited edition flavours that will be exclusive to the event.

The pop-up will be held at  Great Newport Street,  London on 8th an 9th of March and is free to attend.

Agency DeVries are behind the activation.


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