Krug serves gourmet chips at Covent Garden pop up
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This July, Maison Krug launched a gourmet chip shop, Krug & Chips, in collaboration with Michelin starred chef Tom Sellers. Following the fantastic success of Krug Kreperie and Krug Krustacean, Krug is transforming the traditional British favourite, the “chippy”, and elevating it to an unforgettable rough luxury culinary experience for consumers to enjoy in Covent Garden.
A collaboration between two visionaries Tom Sellers, founder of the successful and innovative Restaurant Story, has collaborated with Krug – both extraordinary visionaries who seek craftsmanship and adventure while providing unparalleled quality. Every year Krug chooses a raw and unexpected ingredient to explore and 2015 is the year of the potato, which Tom Sellers creatively brings to life through the offerings of ‘Fish in Chips’, a potato ravioli with fish in tartar sauce, Monkfish cheek curry with matchstick fries and Lobster claw wrapped in potato spaghetti with tartar sauce.
Krug & Chips opened in the East Piazza, Covent Garden from July 8th to July 12th in British chipshop themed dining pods. Guests were offered one of Tom’s chip-inspired dishes with the perfect complement of Krug Grande Cuvée, enhancing Krug’s longstanding relationship with artisanal excellence and fine dining.
