Little Chef set to sign up younger brand fans at Boardmasters
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This summer, icon British roadside restaurant Little Chef will be hitting the roads to take part in Boardmasters, the ultimate beach music festival. Held from the 7th – 11th August 2013 in Cornwall, Boardmasters celebrates all things summer and Little Chef is thrilled to be taking part.
Little Chef is breaking the typical restaurant mould and tapping into a new and younger customer base by offering a Little Chef marquee, selling everything from the famous hangover-curing breakfast butties to a cup of Yorkshire tea and quality Italian coffee throughout the summer.
Little Chef employees will also be on hand to distribute vouchers for their 78 restaurants around the country, encouraging festival-goers to experience the brand following the festival.
Visitors to Boardmasters are encouraged keep an eye out for Little Chef brand mascot Charlie, who will be making his debut festival appearance.
