Liveforce has published the Event and Promo Staffing Industry Covid-19 Recovery Report as they follow the progress of the industry back to the “new normal.” The Report follows a survey of 39 event staffing agencies and 791 freelance event brand ambassadors.
Despite the government’s roadmap announcement in February, the feedback from the events and promotional staffing industry is that there will be no return to pre-covid business levels until 2022. However, most shocking of all is the significant loss of valued event freelancers and temporary staff. Only 10% of agencies reported that they retained their temporary workforce, and this is backed up by the findings from event freelancers themselves. 50% of event profs and freelancers have had to retrain in the wake of C-19 – which means 50% have effectively left the industry as a direct result.
Results from the recovery report also demonstrate that event agencies are not seeing an increase in bookings as yet – nearly 40% say they have had zero confirmed bookings since the roadmap announcement at all. Mirroring this, approximately 80% of agencies confirm they have had little to no uplift in business since the roadmap announcement.
Freelancers looking to return to the industry are reporting that their biggest concerns are finding work and worries that the agencies they worked with before are no longer operating. Another major concern for event freelancers is work being cancelled at the last minute.
March 2021 Recovery Report
The recovery report is available for download here.