Grosvenor Europe (Grosvenor) has announced that Porsche has opened its Porsche Life installation on Liverpool ONE’s Peter’s Lane. The 3,000 sq ft pop-up will be open until June 4 2017.
The interactive store has been designed to immerse visitors in the Porsche brand. Gesture control screens reveal the world of Porsche and the store also includes an exploration of the ‘Sound of Porsche’, as well as various opportunities to experience the unique character of the company and its cars. In addition, the store provides visitors with insights into the iconic 911 coupe, the racing heart of Porsche through the 919 Hybrid LMP1 race car, and hints at the company’s future with the Mission E car, the first all-electrically powered four-seat Porsche.
Porsche models on display include the new 911 GTS and the Macan S Diesel SUV, and visitors can arrange a test drive with the Porsche Centre Chester. With no sales process on-site, the concept is designed to be an urban meeting point for Porsche enthusiasts and a chance for people to experience the brand first hand.
Sitting alongside Beauty Bazaar Harvey Nichols, Michael Kors and Hugo Boss on Peter’s Lane, Porsche Life features a living room, kitchen, lounge and home office, with each designed to indicate how visitors’ lives with Porsche could look.
Commenting on the opening, Ragnar Schulte, general manager, Marketing, Porsche GB, said: “Liverpool ONE is a great location and we are delighted to have opened Porsche Life on Peter’s Lane. The Pop-up Experience offers every visitor the opportunity to explore first-hand the stories and legends that underpin the Porsche brand.”
Alison Clegg from Grosvenor Europe, added: “Porsche’s selection of Peter’s Lane for Porsche Life highlights Liverpool ONE’s cachet amongst some of the most highly regarded premium brands in the world. This exciting concept provides an experience that, whilst quite different to anything else in our retail and leisure line-up, is complementary to the critical mass of aspirational brands on Peter’s Lane.”
British Porsche factory race driver and 2015 Le Mans 24 Hours winner, Nick Tandy, will be supporting various activities around the pop-up experience on selected dates.
Liverpool ONE and Porsche both dealt direct.