Lumi Survey mobile service aimed at capturing live consumer event reaction

Lumi Mobile, the specialist in consumer insight mobile technology and real-time audience engagement for market researchers, media companies and brands, announces the launch of self-service tool Lumi SURVEY.

Designed to be the ‘industry standard’ mobile survey platform, Lumi SURVEY has been developed specifically for market research and is deployable across all major mobile operating systems – iOS (Apple), Android, Blackberry and Symbian.

Lumi SURVEY’s Apps work with internet-enabled feature phones as well as smartphones to ensure a representative audience. The tool’s online and offline survey completion functionality allows for a seamless experience anywhere.

Through mCAPI, Panel, Survey and Diary Apps, Lumi SURVEY offers: GPS location and validation; multimedia capture, upload and display; QR code access; barcode scanning and passive meter integration.

Ease of use is central to Lumi SURVEY, which is also available as a customisable white label solution. Market researchers are able to create surveys using a variety of question types and displays, with more 35+ languages supported. Respondents may complete on or offline, whenever is convenient. Real-time data and completed surveys are viewable on Lumi’s online dashboard, while final results may be exported direct from there in industry standard formats (SPSS or CSV).

Commenting on the launch of Lumi SURVEY, Richard Taylor, CEO of Lumi Mobile, said:

“Simplicity is the key to easier engagement and that is how companies and brands can gain greater insight from consumers or audiences. By delivering real time data, Lumi SURVEY is able to measure responses to events or consumer experiences in the moment. We have always led the field in mobile research and now the power of Lumi Mobile is available as a self-service, cost-effective platform. The Lumi platform will continue to evolve as our clients’ requirements evolve.”