MAOAM to support BMX rider’s challenge tour
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MAOAM, one of the UK’s leading fruit flavour chew brands has taken on the ultimate ride with news of an extreme sponsorship deal that will see it support the Ride to Glory, a national BMX competition.
MAOAM Ride to Glory is a unique BMX competition devised by leading BMX magazine Ride UK. The competition brings together six teams of professional riders who embark on a nine day tour of the UK taking on various riding and sometimes quirky challenges.
MAOAM Ride to Glory will launch on May 4th at Terminal 1, one of the UK’s newest skate parks based in Melton Mowbray. Following on from that each team will take to the streets and parks ticking off challenges and uploading their experiences to the web sharing their ‘road trip’ adventures. At the end of the nine days, once the points are totalled, one lucky team will walk away with the coveted title of MAOAM Ride to Glory 2012 winners.
Ian Gunner, editor in chief at Ride UK said: “MAOAM Ride to Glory is the ultimate road trip experience; it brings together some of our country’s leading BMXers and shows the public why BMXing is growing in popularity to become one of most participated in action sports. The challenges that we set our riders are not easy and will certainly test their skills on all levels. One thing is for sure, it will be one great big adventure for everyone involved!”
“MAOAM Ride to Glory is a challenging and rigorous competition and we’re really pleased to have MAOAM supporting our teams as they embark on the ultimate ‘road trip’.”
Lindsey Bevan, MAOAM brand manager comments: “MAOAM Ride to Glory is the perfect vehicle for reaching MAOAM’s target audience and the competition builds upon our support of niche sports and initiatives.
“We’re looking forward to being a part of this unique event, fuelling the teams and spectators, from across the UK, with MAOAM’s great tasting chews.”
MAOAM Ride to Glory will involve a nine day competitive tour alongside an on and offline advertising campaign; competitions, giveaways and a covermount, which will also feature as part of the four month initiative that will build brand awareness amongst a teen audience.
Introduced to the market in 2001 MAOAM is experiencing significant year on year growth, of 10.6% in value and 7.8% in volume terms, according to AC Neilsen data.
