The Market Creative appointed to take on Plumbs marketing brief
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The Market Creative has been appointed by home furnishing specialist Plumbs to develop its marketing programme.
The strategic brand and retail agency will help Plumbs’ made-to-measure sofa reupholstery appeal to a wider audience group.
The Market Creative will develop a customer segmentation, which will inform a programme of marketing activity.
Sue Benson, Managing Director at The Market Creative said: “It’s fantastic to be working with another home interest brand. We’ve already looked at the semiotics of the category, competitor activity and used our ‘Ask 100 Shoppers’ service to establish how Plumbs can widen their appeal. Our aim will be to develop a way forward that attracts a broader audience without alienating existing customers that are loyal to the brand.”
Jo Whitworth, Marketing Development Manager at Plumbs added: “We were impressed by The Market Creative’s knowledge of our core customers and business model. We’re delighted to have them on board at what is an exciting time for the company.”
