Mason takes up creative role at Invnt

Invnt has announced the appointment of Neil Mason to the role of Executive Creative Director, EMEA. Mason brings more than 20 years’ experience to the role, over which he has led the creative output of experiential and integrated campaigns for brands including Nike, McLaren, Samsung, Google and Cisco.

Based in London, Mason joins from Identity Group where he was Executive Creative Director, and has held senior creative positions at agencies including George P. Johnson and Jack Morton Worldwide. Throughout the course of his career, he has managed and grown creative departments, elevated existing projects to achieve strategic business goals, and won new business across all sectors.

Commenting on the appointment, Kristina McCoobery, CEO, Invnt said: “Our growth strategy has always been aligned with the ever-evolving needs of our clients, and the decision to expand Invnt’s EMEA footprint is a direct result of the increased demand for our services here. Being a creative and strategic-led business, we recognised the need to recruit a leading creative for the region, so that we could continue to support clients in not just achieving but exceeding their campaign goals.” Stephenson explained: “It was important we find an out-of-the-box thinking individual who embodies Invnt’s challenger mentality in both their portfolio of work and ethos, and without a doubt, Neil ticks these boxes. An ideas guy through and through, at Invnt Neil will lean on his proven experience to devise unique concepts for virtual, hybrid and in-person experiences, across all mediums. While EMEA focused and based, he will also collaborate with our wider creative team on global campaigns which are localised in region. We’re thrilled to have Neil spearheading the creative team!”