McArthurGlen appoints Brandspace
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McArthurGlen, Europe’s leading owner, developer and manager of designer outlets, has appointed venue and experiential specialists Brandspace as its exclusive partner for six McArthurGlen Designer Outlets in the UK – Ashford, Bridgend, Cheshire Oaks, East Midlands, Swindon and York. McArthurGlen offers the most sought-after luxury, designer and high-street brands with year-round savings of 30-70% in a unique shopping environment.
Michelle de Young, MD of Brandspace comments: “we are delighted to be working with McArthurGlen to help attract fresh experiential marketing campaigns to their premium locations such as Cheshire Oaks, the UK’s largest designer outlet village. Nine out of ten McArthurGlen visitors make a purchase and our own research reveals that experiential marketing can significantly speed up the buying decisions of potential customers. Together, we can help brands meet upmarket consumers in high quality environments.”
Louise Poole, UK commercialisation manager at McArthurGlen, adds: “We always endeavour to create the best possible shopping experience and believe that Brandspace can help us deliver this with their expertise in experiential marketing. It’s about helping the customer engage with the product. We want to make every customer feel at home at our centres, and to really bring to life the shopping environment.”
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