Mobile Promotions lands IM Group deal

Mobile Promotions has won the contract to manage the mobile events for UK based automotive importer and distributor IM Group throughout 2012. IM Group consists of Subaru, Isuzu and new to the UK from China – Great Wall, and extends Mobile Promotions’ automotive client base of which the company is an industry specialist, also including Mercedes-Benz and Bosch.

Mobile Promotions will be selecting the best locations for events to travel to, finding and negotiating the best deal as well as supporting the brand and its dealers by managing activities on site. The trailers and structures side of the company will provide and manage all the logistics surrounding the live events and IM Group’s entire trailer fleet, storing them at its Titchmarsh premises when not in use, conducting refurbishments and maintenance, applying full branding wraps in line with brand guidelines.

Kenyon Neads, marketing director at IM Group said: “We selected Mobile Promotions as the management agency for this aspect of our live events as the company has a proven ability to deliver. They have logistics expertise from the trailer side of their business which gives the event management team a greater strength as they have an integrated in-depth understanding of all processes.”

Laura Adams, event co-ordinator of Mobile Promotions explained: “We are delighted to be growing our partnership with IM Group and managing activities through what looks set to be a busy year of events as there are a wealth of country shows that have the perfect audience demographic for the group’s marketing activity and vehicles. I am the dedicated event specialist heading up liaison with our clients and their dealers throughout the UK, and managing resources in support of the event trailer fleet, compact 7 metre exhibition units which create a base on outdoor sites for sales teams to operate from in a customer friendly brand environment.”