New global identity and campaign for teeth-straightening system Invisalign

Advertising agency, Team Eleven, was tasked with localising the EMEA roll out a new global brand identity and advertising campaign for teeth-straightening system Invisalign. The consumer campaign Made to Move, developed globally by Colle McVoy, has started rolling out across European markets this month, and has been designed to create strong emotional connections with audiences around the world.

The Made to Move campaign demonstrates how Invisalign helps transform lives and moves people forward. The 60 second advert, shown on social, suggests that the brand can help you reinvent yourself and make you become the best version of yourself, and also highlights the powerful role a smile can play in every aspect of life – from professional to social.

The creative will be shown across a range of channels including print, video, digital and social.

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