NomadiX appears in Colombia

NomadiX Media has broken new exporting ground with a lucrative licensing deal in Colombia, South America’s third largest economy and a booming tourist destination.

The company, which owns a range of smart technology based Digital ‘out of home’ Media (DOOH), has teamed up with AdExperiences, one of Colombia’s biggest suppliers of advertising space, to introduce NomadiX Media’s iWalker product, the world’s most advanced wearable media.

The alliance has been such a success that the Colombian franchise is already ahead of target for its first six months of operation and has ordered 10 new iWalkers ahead of schedule, with more on order for next year. NomadiX Media is one of the very few Scottish companies operating in Colombia, apart from whisky distillers, and it anticipates that its presence will lead to other significant opportunities for its marketing expertise in Latin America.

Samir Rhazali, VP, business development at NomadiX Media, said: “We have been marketing internationally, but the Latin countries, with their emerging economies, present opportunities which fit very well with our style of operation.

“Colombia has been a challenging business environment in the past, but it is opening up very quickly and we are keen to position ourselves advantageously in what will be very exciting markets.”

The first iWalker campaign in the streets of Bogota’s Central Business District ran for nearly three weeks, promoting Blackberry’s new extension of its BBM service. NomadiX iWalkers showed a series of instructional videos and allowed consumers to download the Blackberry app.

NomadiX Media Colombia partners have just completed a campaign for Disney to promote The Avengers.