News

Flashmat launches new technology for next generation photo booths

Flashmat has launched new features to bring its modern photo booth functionality to the UK. Flashmat operates over 150 photo experiences across Europe per month including store pop-ups, trade fairs and festivals. Flashmat’s new technology helps brands to utilise the latest trends in selfie and digital photography – the booths can create GIFs, record video […]

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Škoda UK launches dynamic digital OOH campaign celebrating the new Kodiaq

Skoda Kodiaq- Dynamic DOOH from QDOT on Vimeo.   Škoda UK has launched a digital Out of Home campaign for the all-new Škoda Kodiaq SUV. The activity forms part of Škoda’s new brand push ‘Driven by Something Different’ and highlights the importance of taking time out every day to reconnect with what really matters. The […]

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intu releases origami money birds to surprise shoppers

Hundreds of origami birds worth thousands of pounds have been folded and set free by intu across its 14 shopping centres around the country following new research revealing that unexpectedly finding money is the nation’s most joyful surprise. A team of experts spent over 130 hours folding hundreds of origami birds worth £10 each, which […]

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Eulogy launches events and experiential service

Eulogy has announced  its new events and experiential offering, launching with clients including Brown Forman brands Jack Daniel’s and Chambord as well as the Molson Coors world beers portfolio. The launch reflects the rise in the “experience economy” with consumers, especially millennials, increasingly desiring memorable experiences that they can share with their peers. According to […]

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Sense launches The Economist #feedingthefuture campaign in New York

Real world marketing agency Sense has established its U.S. presence with a new office in New York, along with the April launch of experiential campaign #feedingthefuture for The Economist. Sense won The Economist’s North American business in late 2016 following a competitive review, and Sense London has been the agency of record for the company […]

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Electric Car Experience to join centre:MK under £9M government funding

Joint owners AustralianSuper and Hermes Investment Management, the £30.6 billion manager committed to delivering holistic returns – outcomes for its clients that go far beyond the financial, has announced that centre:mk will debut Milton Keynes Council’s Electric Vehicle Experience Centre (EVEC). The EVEC launch comes as part of the wider Milton Keynes Go Ultra Low […]

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Acer launches Spin to Win and Swift Thinking experiential campaign

Acer are launching a week long experiential campaign in Westfield Stratford. The event is set to appeal to a wide range of shoppers, with the stand split into two sections; ‘Spin to Win’ and ‘Swift Thinking’ – named after Acer’s Spin and Swift laptops. Managed by experiential agency Agent42, the campaign will promote the Acer Spin […]

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Dove announces new partnership with British Tennis

Dove has announced a year-long brand partnership with The Lawn Tennis Association (LTA). As the Official Female anti-perspirant of British Tennis, Dove will keep fans feeling fresh at the tennis as it distributes over 60,000 samples of its new Go Fresh Pear & Aloe Vera deodorant to attendees, as well as providing products for tennis […]

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VRTogether platform launches

VRTogether, a nonprofit initiative, has launched the platform with the aim of encouraging VR for the greater good. Rather than finance projects –  in the first initiative of its kind – VRTogether brings together a community of people to leverage this medium to effect change. Via the website, which has similar functionality to a social […]

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PervasID launches near -100 per cent detection RFID ceiling tile reader

PervasID has announced the next generation flat ceiling tile antenna reader system, Space Ranger 9200. This game changing solution delivers the world’s first near-100 per cent accurate wide-area passive RFID detection in real time.  The result is that now retailers, hospitals and other industries can see the stock that they have throughout a store or […]

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TRO Retail takes the ‘TRO Boutique’ to the Retail Design Expo

For the second year running TRO Retail has taken up residence at the Retail Design Expo – this time bringing the bespoke “TRO Boutique” to showcase a suite of creative technologies that are transforming modern retailing. TRO Retail, a sub-division of TRO, was set-up 12 months ago with a mission to make the retail experience […]

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ABF The Soldiers’ Charity Hires Hunterlodge for direct marketing drive

The National Charity of the British Army, The Soldiers’ Charity, has announced the appointment of Hunterlodge as its direct marketing agency following a competitive pitch. The agency has been tasked with raising awareness of the charity’s services and its differentiators to other well-known charitable organisations. This will highlight the fundraising need for serving soldiers, veterans […]

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Marcus Rutherford Foundation and Peugeot Tour arrives at the London Motor Show

Peugeot and the Marcus Rutherford Foundation/Young Adult Cancer Trust were out in force at this year’s London Motor Show, raising awareness of the support network available for young people with cancer and encouraging blood and bone marrow donors to come forward. The one-of-a-kind Marcus Rutherford Foundation Peugeot Boxer van, donated by Peugeot, was on display as […]

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George P. Johnson grows EMEA team

George P. Johnson (GPJ) has made two further appointments in as many months, strengthening its European talent pool with new roles in creative and client services. George Bear joins GPJ following 10 years’ creative resource experience gained at a multitude of shops across the wider agency spectrum, including FCB Inferno, JWT and WCRS. He started […]

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PSONA hires new head of data

PSONA has hired former EHS Brann board director Sue MacLure, as its new head of data. Sue will sit on the agencies board and report to Fiona Scott, CEO. Sue has been brought in to reshape and turbo charge the agencies CRM, Data, and Digital offering. Sue was also previously at comparethemarket.com as board level, […]

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Over 240 marketers join class of 2017 at the IDM Graduation ceremony

On May 4th London’s Institution of Engineering and Technology hosted the 2017 IDM Graduation ceremony, where the 242 members of its class of 2017 joined the over 10,000 IDM alumni. The ceremony featured a talk from Dr Dave Chaffey, author of the best-selling books “Emarketing Excellence” and “Digital Marketing”. Jane Cave, MD at the IDM, […]

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Wonder London brings Google to life in its largest cloud event in Europe

The largest Google Cloud event in Europe, Google Cloud Next, took place in London. Developed with independent events agency Wonder London, the two-day conference marks the start of a six-stage series spanning the continent. Google Cloud Next invites tech leaders, developers and IT decision-makers to explore the latest innovations in cloud technology, while experiencing what […]

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whynot! thinkpeople remixes The Ministry of Sound for blu

whynot! thinkpeople have put vapers first by partnering blu and Ministry of Sound to revolutionise the choice between smoking and vaping in the flagship London club. From now through to April 2018, whynot! thinkpeople have secured blu the exclusive rights to sell and sample vaping products within the dance venue. Clubbers will have the option […]

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Sense brings McVitie’s sharing moments to the Nation

McVitie’s has launched a four-week tour focusing on major cities and events, sampling their new sharing snack, McVitie’s Digestives Nibbles. As well as taking away free 120g packets of three varieties of the biscuit snack, consumers were treated to a surprise encounter with the  baby seal puppet from the brand’s TV campaign. “This tactical and effective brand experience […]

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Momentum Instore presents new tech at RDE 2017

Momentum Instore is launching a new technology package at RDE. Bringing a connected approach to estate management, the new technology acts as a business enabler – allowing retail businesses to cut the admin and focus on the value-add. The technology combines smart data gathering with realtime reporting to automate project and business management across all […]

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Costa Brava take new golf approach with Azalea

 Spain’s Costa Brava, one of the region’s leading golf courses, has appointed leading marcomms specialist the Azalea Group to enhance its reputation in the UK and Europe. The Costa Brava Tourist Board has engaged the PR and marketing services of Azalea to promote the region’s golf courses across the continent, and strengthen its image as […]

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Big Brand Ideas appoints Claire Williams as account director

Big Brand Ideas has appointed Claire Williams as account director following a series of new client wins in professional and financial services. Claire, who had a walk on part in Home and Away whilst working for a branding agency in Australia, has over 12 years’ experience in senior marketing roles across all disciplines within agencies […]

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Brand & Deliver appoint Hayley Lawrence as managing director

Hayley Lawrence, director of events and member of the board at integrated marketing agency Brand & Deliver, has been appointed to the role of managing director. Founder Ben Gallop will remain in the position of CEO, handing over responsibility for the day to day running of the agency to Hayley. Hayley joined Brand & Deliver […]

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Unlimited Group launches Bristol-based Prophecy Unlimited

EMO Unlimited and The Real Adventure Unlimited, the Bristol-based agencies owned by the Unlimited Group, are joining forces to create a new agency, Prophecy Unlimited. The move will create an agency of 200 people, making it among the largest in the UK outside of London at a time when the Unlimited Group is keen to […]

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Banana Kick embarks on Fuel for School campaign

Banana Kick has worked closely with Fuel for School, a partnership between The Real Junk Food Project and Richmond Hill Primary School in Leeds, to maximise their exposure when they participate in the Tour de Yorkshire 2017 – taking their message to over 2 million people across the three day event. The programme, led by headteacher Nathan Atkinson, […]

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TRO & Fuse win Nissan UEFA Champions League Fan Experience Activation

TRO & Fuse have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017. The two agencies, who have worked together for the Berlin 2015 and Milan 2016 Finals, will work together to bring to life Nissan’s innovative partnership with UEFA Champions […]

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Maserati Instagram campaign celebrated with immersive event in London

Maserati celebrated its Instagram takeover campaign at an event at The Vinyl Factory in the heart of London’s Soho, with live music performances from Tallia Storm and Hollie Stephenson, and an immersive journey through food and drink inspired by Maserati’s newest model; the Levante SUV. Maserati took the opportunity to announce at the event the […]

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RPM appoints three new members to the board to reinforce three-year plan

RPM has appointed three new board members to aid the agency’s plans for future growth across all core capabilities. Gillian Ward has been promoted to board director people, alongside Rosa Chapman as board director client service and John Viccars as board director strategy. The promotions reflect RPM’s key areas of focus – people, thinking, creative […]

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Aunt Bessie’s prioritises shopper marketing with Initials appointment

Aunt Bessie’s has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand. The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to shopper marketing. Initials was selected in part thanks to […]

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Shaftesbury and The Seven Dials Trust celebrate Plaque for Roxy Club

The Seven Dials Trust unveiled a Roxy Club plaque on April 25 to celebrate the history of the iconic punk era at Seven Dials, sponsored by Shaftesbury.  As part of the Trust’s on-going People and Street History Plaques project it was placed at 41-43 Neal Street, marking the location of the infamous venue forty years […]

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Hope&Glory brings Barclays Cashback Van to the Nation

Barclays is bringing a coffee van with a difference across the UK. Following a study conducted by the bank that reveals 41% of Brits would prioritise cash or cashback over any other form of deal, the van will allow customers to buy a coffee and a croissant for £3, giving them £7 (and their breakfast) […]

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YOPA appoints The Specialist Works

Fixed-fee estate agency YOPA has appointed global media agency The Specialist Works (TSW) to handle its media planning and buying account. The agency pitched against Maxus, Mediavest and the incumbent Vizeum. The pitch was managed by marketing analytics experts Ebiquity. YOPA needed a nimble agency to deliver both value and accountable results. YOPA were attracted […]

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Tough Mudder for Jeep created to launch limited edition renegade

Jeep and Tough Mudder have put their expertise and innovation commitment to the test after partnering to create the first ever ‘Tough Mudder for Jeep’ to launch the limited edition Renegade Tough Mudder. To celebrate Jeep’s fourth year sponsoring the UK Tough Mudder series, Jeep released 100 of the special limited edition vehicles, which went on […]

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Fondation Louis Vuitton brings contemporary African art to Paris

Fondation Louis Vuitton has revealed its latest exhibition, Art/Africa, le nouvel atelier, which showcases one of the largest collections of contemporary African art, from April 26 to August 28 2017. Displayed for the first time in Paris, ‘The Insiders’ exhibition features pieces from the world’s largest collection of contemporary African Art, owned and collected by […]

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The Five Points Brewing company create new beer for Field Day

The Five Points Brewing Company have created a brand new beer, Field Day Citrus Pale, to honour their long time collaboration with Field Day.  Clocking in with an ABV of 4.2%, the Field Day Citrus Pale is a superlative beer for session drinking and enjoyment.  Field Day Citrus Pale will be available in several independent […]

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Natural Insight launches workforce health features

Natural Insight has announced its new Workforce Health features which help tackle one of the biggest challenges for employers – finding and retaining high performing workers. Each worker in Natural Insight is now assigned a 1-5 Workforce Health score. The score uses a proprietary algorithm based on analysis of 34 million work assignments, as well […]

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World’s first AI ambassador created for Romania

The complex algorithm uses machine learning, and was created by a diverse team of developers, designers and data analysts over the course of six months. Romanians have been  feeding the ROMBOT with their wisdom and knowledge. So far,  they have  provided over 1.5 million answers since the data gathering phase was launched on December 1st, […]

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Deloitte launch Heathrow’s exclusive first class immersion opportunity

digital totems that line the exclusive passenger route leading from security search directly into the first class Lounge. The cascading screens, adapted from a design originally produced by Admemori for Nice airport, create a visually stunning impact in this intimate location as passengers make their way to the lounge, fully immersing them in Deloitte’s brand […]

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Shaun the Sheep enters the virtual world with VR movie

Aardman have released the first ever Shaun the Sheep VR experience Shaun the Sheep Movie Barn VR.  The free app is available from Google Play and the Apple App Store and viewable through light mobile headsets, such as Google Cardboard. It has been reported that by 2018 the total number of active virtual reality users […]

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Heinz celebrates Beanz Meanz Heinz 50 year anniversary with pop up café

To celebrate 50 years of its iconic advertising slogan ‘Beanz Meanz Heinz’, Heinz has launched a Beanz Meanz Heinz pop up café in Dublin city centre. The ‘Beanz Meanz Heinz’ pop up café offers complimentary meals for fans. The free ‘Beanz Meanz Heinz’ Dublin café opened from April 24th at 33 Wicklow Street and remained […]

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The Firestone Music Tour is back for the summer

This summer, Firestone is hitting the road to bring musicians and music-lovers together, featuring festival appearances at Download in Leicestershire and Vantastival in Drogheda in June. The Firestone Music Tour gives Firestone the opportunity to connect with music-lovers from across Europe via authentic music experiences. Firestone will be bringing its range of tyres  and many […]

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B&Q transforms Soho Square into an Open Garden

Britain’s leading home improvement retailer, B&Q, is on a mission to inspire Londoners to discover the joy of gardening this April B&Q will transform Soho Square into an Open Garden from 26th – 29th April A new outdoor space in the centre of London to enjoy with friends, the Open Garden will feature delicious BBQ […]

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FormRoom launches Fenty by Rihanna collection with immersive retail pop-up

To celebrate the launch of the ‘Fenty by Rihanna’ SS17 Collection FormRoom worked alongside PUMA to design, produce and install a series of pop-ups across the UK and Europe, at retailers including Selfridges, Offspring, JD Sports and Lifestyle Sports. Taking inspiration directly from the catwalk show, which Rihanna as Creative Director describes as ‘Marie-Antoinette at […]

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iMP take Tastecard on Great British Food Festival tour

Tastecard  have commissioned iMP to design and build a mobile experiential solution to visit the Great British Food Festival events, for which Tastecard are the headline sponsors. iMP have designed and built the unit from the ground up with a tight timescale of only four weeks to turn it around. The installation is based on […]

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GES appoints Mike Phillipson as managing director of Blitz|GES

GES has announced the appointment of Mike Phillipson as managing director of its Blitz|GES event production business with immediate effect. Phillipson will be part of the GES EMEA executive team, reporting to Jason Popp, EVP of international at GES. Phillipson brings both senior business leadership and creative industry experience. He is the former CEO of […]

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The Bridges installs bullet time rig for Sunderland runners

Runners taking part in the Sunderland 10k can have a unique reminder of the day – thanks to state-of-the-art camera technology. On Sunday 7 May the city’s Bridges shopping centre is installing a bullet time rig for the day – one of only two in the UK – which captures 360 degree imagery in a […]

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Leslie Chase joins 2Heads LA

Leslie Chase joins brand experience agency 2Heads as VP of Client Services, a key part of the agency’s management team in North America. She brings over 15 years’ experience, having worked in show management for many years, most recently for experiential agencies George P. Johnson and EWI Worldwide. This comes at an exciting period of […]

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Gravity to land flagship trampoline park at Bluewater

Land Securities has announced that GraVity is to open its flagship trampoline park at Bluewater. The GraVity site will occupy a 25,000 sq ft custom created leisure space within the lower hall of Bluewater’s redeveloped Plaza area.  Work on the Plaza has already begun on-site, and GraVity is due to launch in time for Christmas […]

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Smith & Sinclair provide bespoke cocktails at The Wonderland Bar

Les Enfant Terribles and ebp launched The Wonderland Bar on Thursday 20 April which runs alongside the immersive theatrical experience “Alice’s Adventures Underground” at The Vaults at Waterloo. Open Tuesdays to Sundays until Saturday 23 September 2017, The Wonderland Bar is the new Alice in Wonderland inspired pop-up bar, based in the atmospheric tunnels underneath Waterloo Station. […]

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The Market Creative appoints planning director

The Market Creative has strengthened its team with a planning director as well as two new starters. Gemma Sheridan joins the marketing agency with 12 years experience from working with a wide range of brands globally from M&S to Nissan. She previously held a Head of Strategy role at Refinery. In the newly created position […]

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Blackjack Promotions spreads love from Paddington

Network Rail, GWR and Heathrow Express brought in specialist experiential agency Blackjack Promotions, working in partnership with Magnet Harlequin, and Paddington Bear to help spread the love around at Paddington Station in the run-up to Valentine’s Day 2017. The ‘Love Paddington’ festivities saw Network Rail, GWR and Heathrow Express celebrate the recent improvements to the […]

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Porsche Life store opens at Liverpool One

Grosvenor Europe (Grosvenor) has announced that Porsche has opened its Porsche Life installation on Liverpool ONE’s Peter’s Lane.  The 3,000 sq ft pop-up will be open until June 4 2017. The interactive store has been designed to immerse visitors in the Porsche brand.  Gesture control screens reveal the world of Porsche and the store also […]

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Robinsons Fruit Shoot and iD embark on integrated campaign

Robinsons Fruit Shoot has launched a new campaign in a contemporary approach aimed at driving relevance amongst parents. The fully integrated, global campaign; It’s My Thing, celebrates real children doing what they’re passionate about, championing their self-expression and individuality and inspiring parents to support kids in finding their ‘thing’. The campaign creative of It’s My Thing is borne […]

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iD strengthens head office team with two senior appointments

Experiential agency iD has announced the appointment of a new Creative Strategist and Client Services Account Director. Paul Parsons has been appointed as creative strategist, joining the agency’s planning team and will focus on creative development and brand innovation for both existing client and new business accounts. He brings a wealth of FMCG and Alcohol […]

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Bud Light and Seed Marketing embark on ‘We’re Here’ UK Tour

The Bud Light We’re Here 108 date tour will be visiting cities across the UK, including London, Manchester, Cardiff, Leeds, Liverpool and Newcastle, announcing the arrival of the beer brand into the UK. The tour sees the Bud Light event team creating  an immersive atmosphere in which to sample the drink. A serving of ice cold […]

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Halifax partners with Kinetic to deliver an interactive Thunderbirds mobile experience across the UK

Mobile-interactive digital screens to tour UK shopping centres in Newcastle, Manchester, Cardiff, Kent, Derby and Bristol Halifax has collaborated with Greenhouse GroupM and Kinetic, the global leader in contextually connecting and activating audiences on the move, to create a mobile-interactive Thunderbirds-themed game as part of a wider campaign to reach those people who aren’t ordinarily […]

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Durex stages protest across London as part of Orgasms for All campaign

New research released by Durex has revealed the scale of orgasm inequality in the UK. Durex surveyed over 2,000 people across the nation to find out what makes people tick in the bedroom and the results reveal the scale of the so called ‘orgasm gap’. The research uncovers the wide range of factors that are […]

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Mobile Promotions drive engagement on Dream Marketing’s Automotive Roadshow

Brand roadshow specialist, Mobile Promotions helped Dream Marketing hit the road with the use of its expandable exhibition trailer, creating a 16-day pan-European automotive roadshow. Extending Mobile Promotions’ eight-year relationship with Dream Marketing’s managing director John Aldridge and his innovative mobile exhibition concept, this March saw the event specialists’  expandable trailer act as a mobile […]

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iMP builds Kiss-O-Meter for Rihanna’s fragrance launch

To support the launch of Rihanna’s new fragrance, Riri Kiss, experiential agency iMP were commissioned to design, build and tour The Kiss-O-Meter. iMP designed the unique experiential concept, created the software and built the Kiss-O-Meter, which embarked on a nationwide experiential tour. The Kiss-O-Meter featured a touchscreen which engaged with shoppers and asked them one […]

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Kit Altin completes new management team at The Gate

Kit Altin, head of innovation and global planning director at Leo Burnett Group, is joining The Gate London, MSQ Partners’ lead communications agency, in May as Chief Strategy Officer completing the new management line-up. Altin’s arrival at The Gate follows the recent appointments of Beri Cheetham, former ECD of Leo Burnett and Jamie Elliott, ex-CEO […]

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Fairy’s new digital installation shows the power of a single drop

Fairy wanted to come up with an engaging way to showcase its unique mileage messaging: ‘one drop of Fairy has the power to last and last.’  With the help of their lead creative agency, Publicis New York, they built a larger than life art installation to show just how far one drop of Fairy Liquid […]

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Flymo and McCulloch launch intu shopping centre campaign

intu has partnered with Flymo and McCulloch to deliver a brand-engagement campaign at three UK shopping and leisure destinations. The garden power tool brands are launching pop-up gardens at intu Lakeside, intu Trafford Centre and intu Metrocentre during April and May to promote their newest gardening products to the centres’ high footfall of customers. The […]

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Nick Jr. characters come to life at intu in augmented reality game

intu has added augmented reality technology to its in-centre app as it launches a new family experience bringing Nick Jr. characters to life at its centres this Easter. Created in partnership with Nick Jr. as one of a series of activities taking place at intu centres, the game has been designed to capture the imagination […]

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Pearl Drops launches six month Look.laugh.live partnership with Look

Pearl Drops has launched a six month partnership with Look called Look.laugh.live. The partnership includes a Look Influencer campaign, native editorial content (both in print and online) as well as a digital and print advertising campaign. Chorus, the specialist partnerships division at Maxus, brokered the activity which runs until September. The advertising creative is created […]

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Full Fat’s fifth year sees a summer of festivals and events in the UK and Europe

Agency Full Fat’s festival line-up includes: Field Day- Victoria Park, June 3rd, Tinie Tempeh’s Disturbing Ibiza- 9thJuly- 8th September, Ushuaia Ibiza, Mighty Hoopla- 4th June, Victoria Park and Gala 28th May 2017, Brockwell Park, London. The addition of these brands to the Full Fat roster further highlights the agency’s position at the forefront of the […]

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MKTG and Gore-Tex bring 5D experience to Westfield London

Outdoor apparel brand Gore-Tex is staging a 5D experience at The Atrium in Westfield London. The multi-dimensional brand experience, created and produced by MKTG, will allow visitors to test the range of resistances and efficiencies of the revolutionary Gore-Tex fabric in some incredible environments. The Gore-Tex  Brand 5D Experience will fully kit out visitors with […]

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Ebiquity launches ‘Portfolio Digital’ to track online advertising

Ebiquity has announced the launch of Portfolio Digital, a new digital ad intelligence platform designed to accurately monitor online display advertising. The launch of the platform marks a significant step forward for marketers, allowing them to view and track their competitors’ online advertising messaging and associated spend more easily and accurately. Portfolio Digital allows its […]

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RPM enhances team with two senior appointments

RPM has announced two new additions to the senior team. Ruth Henderson is joining as a senior strategist, alongside Laurel Davis as head of creative communications. Henderson is joining RPM’s strategy team, where she will focus on social, brand and innovation. She brings a wealth of experience, having headed up strategy at leading social content […]

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Undercurrent bolsters production team with new hires

Due to a number of major new contract wins, Undercurrent are growing their production team. New roles include an event and production director, senior event manager and event producer, junior production manager. Emily McCorquodale re-joins the Undercurrent team having spent 13 years in various agencies delivering events for the likes of John Lewis, HSBC, CPW, […]

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Nestlé Aisle of Wonder returns to Westfield

 Nestlé Breakfast Cereals are mixing up breakfast time once again.  The  pop-­‐ up cereal experience, Aisle of Wonder will be back in action over Easter with a new twist on last years activation. The experience will be at Westfield Stratford until 23rd April – visitors can start the day with a complementary pick and mix […]

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Linda Hassall leaves Acer to join Agent42

Agent42 has announced that Linda Hassall will be joining the agency in the role of senior director. Linda will oversee a number of Agent42’s impressive portfolio of clients, as well as look after the new business pipeline. This is Hassall’s first move into agency following a career including long stints at Warner Bros, Acer and […]

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OnePlus launches Dash Energy drink for April Fool’s Day

The Dash Energy Drink claimes to “unlock a person’s hidden potential” as well as being nutritional. OnePlus is using the “a day’s power in half an hour” slogan to market the energy drink. Claiming drinking the energy drink eliminates the need to sleep for eight hours to recharge, the slogan echoes the original Dash Charge […]

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Space appoints Jim Carless as head of brand experience

Creative agency Space has appointed Jim Carless to the newly created role of head of brand experience. Carless, formerly head of client services at Space, is charged with accelerating the growth of the agency’s brand experience proposition across its existing client portfolio, which includes Heineken, William Grant & Sons, Arla, UEFA and Wimbledon, whilst also […]

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Ambient team up with Bumble for Oxford vs Cambridge Boat Race

Experiential marketing agency Ambient teamed up with dating app Bumble to deliver an experiential campaign at the Oxford vs Cambridge Boat Race. The campaign saw race goers being treated to free drinks as they watched the two historic teams compete along the Thames. Guests were also able to enjoy a GIF photo booth inside a Bumble […]

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The Market Creative lands Aggregate Industries contract

The Market Creative beat off two other agencies to win a major new marketing contract with Aggregate Industries. The three-year deal will see The Market Creative take the lead on creative design services for the company, which is a leading UK manufacturer and supplier of construction and building materials. Responsible for Aggregate Industries’ brand strategy […]

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Natural History Museum invite applications for new accredited supplier list

The Natural History Museum has invited event suppliers to apply to be added onto the venue’s refreshed accredited supplier list for 2018-2020. With a wealth of renovations underway and new event spaces now available within the museum, the venue hire team are keen to ensure that the new accredited supplier list provides event organisers with […]

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IBWomen denounces the gender pay gap with #Obscenegap campaign

McCann Madrid has launched a hard-hitting campaign, #ObsceneGap, for non-profit organisation IBWomen, highlighting the on-going gender pay-gap across the globe. Equal-pay-day is celebrated on the 4th of April in the US and symbolises how far into 2017 most women will have had to work, to make the same amount most men did by the end […]

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Penguin Living opens Pop-up Shop at Paddington Central

Penguin Living is bringing its books and expert authors to the brand new outdoor reading space at Paddington Central. They are running their first ever pop-up bookshop every day from the 3rd – 7th April 2017. Every lunchtime Penguin Living will be hosting a free workshop between 12 and 2pm with a different Penguin Living […]

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Visitors to the FordHub can build Ford Mustang on the roof of the Empire State Building using VR

Dassault Systèmes,the 3DExperience Company has announced that Ford Motor Company used Dassault Systèmes’ 3DExcite applications powered by the 3Dexperience platform to create a high-adrenaline virtual reality experience that transports individuals to the top of the Empire State Building where they can build a Ford Mustang sports car. “Mustang over Manhattan,” housed in the FordHub Experience […]

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Live Nation Australasia announces official partnership with Virgin Australia

Virgin Australia joins a limited number of partnerships including Telstra, National Australia Bank, American Express, Flight Centre, Europcar and Hilton Hotels and Resorts. Virgin Australia plays a large role in supporting the development and growth of the Australian music industry. In Virgin Australia, Live Nation gains a world class airline partner who will ensure touring […]

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The Silverstone Wing named a finalist in the sports business awards

The Silverstone Wing, Silverstone Circuit’s premier Conference and Exhibition Centre over-looking the F1 Pit and Paddock, is a finalist in the Best Non-Sporting Use of the Venue in the Sports Business Awards. The Wing boasts over 10,000sqm of event space, including five main event halls, designed to hold a multitude of events, with versatile layouts, […]

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TRO launches Lucozade Zero and Missguided partnership

Lucozade Zero and fashion retailer Missguided has announced a collaboration, which will be brought to life through on-pack promotion and experiential marketing. TRO is activating a multi-faceted campaign entitled ‘Zero to Pay’, which will offer consumers a multitude of perks, giveaways and discounts – all of which can be unlocked through an on-pack promotion on […]

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The Persuaders and Benefit cosmetics open all pink shop for Bold is Beautiful Project

Benefit Cosmetics’ annual philanthropy initiative – the Bold Is Beautiful Project – returns this spring with a pink twist. The pop-up opened in London’s Covent Garden on Friday 31st March before touring three other cities across the UK during April. The Persuaders have worked in partnership with Benefit to create the #RaiseABrow charity shop which […]

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PVE announces two new appointments

PVE is expected to provide its 1,000th event during 2017 and with a growing portfolio, welcome Finn McGirr and Taro Rowe as event managers after the pair impressed while working on a freelance basis for the UK-based company, which has storage in the USA and UAE. Head of sales and business development Simon Jones said: “With […]

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Tecna Display and Recon invite IBTM visitors to ‘Meet in Reykjavik’

Tecna Display recently worked with event consultants Recon to create a display for ‘Meet in Reykjavik’ at IBTM World in Barcelona, Spain, using the T3 System and Wandlite. IBTM is the global event for the meetings, incentives, conferences, events and business travel industry and Meet in Reykjavik is the official convention bureau in Iceland for […]

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Seventa Events appoints operations director

Seventa Events has announced a new addition to their team. Matthew Piovan has joined the events management company as operations director. His notable 18-year resume includes working as general manager of BH Live Hospitality and working simultaneously as the operations manager for three renowned Bournemouth restaurants and event spaces (Print Room, WestBeach and Aruba). Matthew […]

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Greenpeace teams up with Alchemy for new VR app

Greenpeace UK has teamed up with Alchemy VR  for the launch of its first VR  app, ‘Virtual Explorer’. Through a range of 360-degree immersive films, the app gives supporters the chance to experience places like the Amazon and Arctic first-hand, and take action to defend them. One of the films, Munduruku: The Fight to Defend […]

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Adare International wins major contract with Coca-Cola European Partners

Adare International has been awarded a contract by Coca Cola European Partners (CCEP) to provide promotional goods and print across their entire European network covering Germany, Spain, Portugal, Iceland, GB, France, Belgium, Netherlands, Norway & Sweden. Adare has supplied marketing goods to CCEP in Northern Europe since 2011. This new contract award represents a potential […]

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N2O hires new client services director to lead Tesco account

N2O has announced the appointment of Fiona McHugh as client services director on its Tesco account. McHugh’s role will focus on driving strategic, creative and logistical output. Bringing an extensive knowledge of retail marketing, and 15 years’ industry experience, McHugh will manage the Taste at Tesco team who are based at the agency’s satellite office […]

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George P. Johnson secures John Farquhar-Smith, as new Executive Producer

Farquhar-Smith has joined GPJ following 25 years’ experience creating large, complex, multiple stake-holder events, often in challenging environments. His early career was spent working in theatre where he designed and supervised production on international shows and festivals including West End and Broadway hits like Stomp, the Peking Opera and Eddie Izzard’s arena tours. Farquhar-Smith then […]

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Olazàbal and PVE score at the Etihad Stadium

Provision Events (PVE) scored a massive hit during the huge Premier League clash between Manchester City and Liverpool at the Etihad Stadium on Saturday, March, 20 as José Maria Olazàbal was interviewed by Sky Sports inside the simulator. Manchester City and The Open recently agreed a partnership to promote the world’s oldest golf competition, which […]

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the7stars wins London Southend Airport media account

the7stars has won London Southend Airport’s media planning and buying account after a competitive pitch. The partnership will see the7stars increase awareness and consideration of London Southend Airport across Essex and East London. the7stars will develop an omnichannel campaign that delivers content across out-of-home, radio, online and VOD/TV services. The partnership follows London Southend Airport’s […]

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FMBE’s Brand Engagement Week launch is roaring success

Field Marketing and Brand Experience’s Brand Engagement week went off to a cracking start as Industry leaders from around the country assembled at The Woodman, Highgate, for an evening of food, drink and networking. Simon Burton compèred the FMBE pub quiz which saw more than 50 attendees go head to head to demonstrate their wealth […]

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Hunterlodge boosts team with senior media planner and senior project manager

Award-winning advertising agency Hunterlodge has enhanced its team with two appointments; Dominic Mellin as senior media planner and Kim Michael Bowles as senior project manager. Mellin reports to Paul Phillips, head of media in his new role. He is tasked with planning integrated, cross-channel media strategies, ensuring that all activity drives towards achieving client objectives, […]

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Premium vodka brands Russian Standard Vodka, Żubrówka and Soplica all ranked in IMPACT magazine’s top 100 spirits brands

Roust vodka brands have been ranked among the TOP 100 Spirits Brands Worldwide by Shanken’s IMPACT magazine, a leading source for alcohol beverage industry statistics. Russian Standard Vodka remains unrivalled as the world’s #1 Russian premium vodka. With sales of 3.3 mln 9l cases in 2016, Russian Standard Vodka has risen to the 17th place […]

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