News

Snapbots land at London Westfield Centres

Westfield has announced a partnership with Snap Inc. to sell its Snapchat Spectacles at both London destinations this summer: Snapbots will begin selling Spectacles by Snap Inc. to shoppers at Westfield London and Westfield Stratford City. This is  the first time shoppers in the UK have been able to purchase the coveted Spectacles in a shopping centre. […]

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Now TV opens Trolls Beauty Salon in Shoreditch

From August 26th the family movie Trolls is available to stream on NOW TV. To celebrate,  families are invited  to experience their very own Troll transformations as Now TV open the UK’s first Troll inspired pop-up beauty salon. Located under a bridge in Shoreditch, the salon’s Troll-ific stylists will offer free candy-coloured makeovers inspired by […]

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Virgin Media launches Virgin TV Kids with Kings Cross activation

Virgin TV has created a giant trampoline bed to celebrate the launch of the new Virgin TV Kids App. Children can ‘jump for joy’ on Virgin TV’s giant trampoline bed. Designed to look like an actual adult bed, the 5×3 metre trampoline is a celebration of what it means to be a kid – at any […]

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Orchard Pig give free cider to delayed train passengers

On Thursday 24th August, Orchard Pig is cheering up dreary commuters who are suffering from Chronic Delayed Train Syndrome by handing out 500 ciders to help make the journey more bearable. Following a summer of delays and news that rail fares are set to see the highest hikes for five years, the Somerset cider brand […]

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Chinatown London supports Mayor’s #MyLondonDish social campaign

With a commitment to long-term curation and partnership with the Chinatown London community, Shaftesbury has gathered a host of dishes available within Chinatown London, supporting the Mayor of London’s #MyLondonDish social media campaign. As part of his #LondonIsOpen initiative, the Mayor of London has launched #MyLondonDish to showcase London’s diverse food scene and celebrate the […]

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Liverpool One welcomes bespoke VW Beetles

To mark the 50th anniversary of the 1967 Summer of Love, the phenomenon that saw 100,000 people, including musicians and artists, flock to San Francisco’s Haight Ashbury district, Liverpool ONE invited artists to paint three iconic Volkswagen Beetles for a unique art installation on Paradise Street. Each VW Beetle will be designed with a theme […]

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Urban Nerds Collective announces a trio of new client wins

Culture marketing specialists, Urban Nerds Collective, celebrates a trio of big brand client wins over the Summer. Deezer Music streaming service, Deezer, has recruited Urban Nerds For a second time.  music app assigns influencer engagement brief to award-winning culture marketing specialists, Urban Nerds Collective Following a successful talent and engagement programme in 2016, Deezer, the music […]

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Fanomena introduces a new era of lead capturing & qualification technology

Fanomena, the makers behind eventbaxx, have launched Hileadzz, their second event technology solution to enter the fairs and trade shows exhibitor market. Over the past nine months the team developed a solution hands on with the insights and feedback from leading companies in the field of digital lead generation on fairs and trade shows. Marc […]

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Heath & Heather appoints HeyHuman as lead creative agency

Heath & Heather, part of the Typhoo Tea Limited portfolio, has announced that it has appointed HeyHuman as its lead creative agency following a competitive pitch. HeyHuman has developed an overarching brand idea that will inform content creation, experiential activity, OOH and social media initiatives. Activity will kick off in the second half of this […]

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Multiplay Events partners with GES to deliver shows

Multiplay Events has signed a contract with GES to provide event services for two popular shows. The deal will see GES provide core event services to Insomnia, the UK’s biggest gaming festival series that attracts around 140,000 visitors a year, and Bricklive, the convention for Lego builders. It covers four editions of Insomnia at the […]

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McDonald’s brings the Good Times tour to UK Festivals

Festivals McDonald’s UK has been helping create even bigger feel good moments at Summer events, including Virgin V Festival and Fusion . Music fans can win tickets to the festival, as well as a host of McFlurry giveaways from the McDonald’s ice-cream van, and the opportunity to try out the new 180-degree McFlurry Cup photo […]

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Pop’n Sprinkle shakes up the cinema popcorn experience

Movie fans across England, Scotland and Ireland can enjoy their favourite film-watching snack with a choice of six different flavours at Vue Cinemas thanks to Pop’n Sprinkle. Available in salt & vinegar, candy caramel, cheesy onion, sweet chilli, creamy butter and sour cream & chive varieties, Pop’n Sprinkle comes in sachets that can easily be sprinkled […]

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Eurowings and partners bring #FlyWithEd virtual reality campaign to London this Summer

Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations and brands in the UK and have repeatedly appointed London based communications agency, collab-ed, to deliver their UK Summer campaign. This year’s integrated marketing campaign built on the narrative of last year’s  #nextstop campaign to once again […]

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PervasID announces the appointment of Peter Jackson as Vice President of Global Sales

Following the company’s recent launch of its “world first” near 100% accurate wide-area passive RFID detection Space Ranger 9200 technology, PervasID has appointed Peter Jackson to spearhead sales expansion and partner channels world-wide for their patented game changing product range. Peter joins on the back of  successful trials with leading retailers that will spearhead the opportunity […]

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I-AM creates Soft Republic for Walls

  I-AM and Walls have worked together to install a pop-up and flagship retail experiences targeted at the Instagram generation this summer. Unilever have created a ‘special projects’ division within Walls, with a licence to think as a disruptor brand would. The mission was to create a new stand alone experiential brand within their portfolio that […]

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GES appoints David Duffy as design and build account manager

GES has announced the appointment of David Duffy as account manager for its strategic design and build partnerships in EMEA. Duffy has more than 12 years of experience in the events industry, and has managed and installed designs around the world including Rio, Doha and Singapore. With a degree in product design, Duffy has worked […]

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XTC Sponsorship Series presents Meltwater as sponsor for new data & analytics vertical

Extreme Tech Challenge (XTC) 2018 has announced the addition of a data & analytics vertical for this year’s competition, which will focus on highlighting tomorrow’s  data science companies. The new vertical will be sponsored by Meltwater. Meltwater’s Outside Insight technology uses advanced AI and data science to help more than 25,000 clients leverage valuable external data to […]

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Confused.com and Waze partner to save drivers time and money

Confused.com has announced that it is the first price-comparison site to advertise on the free, sat nav application Waze, which currently has over 85million users worldwide and almost 2million Wazers in the UK– a figure that is growing every day. Confused.com is taking over thousands of in-app UK ad units which pop up when drivers […]

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TRO escapes the city with Volvo Car UK

Volvo Car UK is to bring a Scandinavian sanctuary to some of the UK’s busiest cities, offering locals a retreat from the stresses and strains of daily life. Opening in Newcastle, Bristol, Norwich, Aberdeen and London in the coming weeks, the firm’s ‘Escape the City in your City’ pop-up studio will offer a selection of […]

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intu pilots virtual reality with Emoji characters

A pilot scheme is testing whether virtual reality leisure experiences could soon become commonplace at intu’s 14 shopping centres across the UK. The owner of some of the country’s most popular shopping and leisure destinations has launched its first paid-for virtual reality experience at three shopping centres over August where customers can interact with characters […]

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iD embarks on My Little Pony nationwide tour

The My Little Pony Friendship Tour returns this summer with a new refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie. The tour will be visiting cities across the country this summer, welcoming fans aboard the signature pink double-decker bus, where guests can explore Equestria, the magical world of […]

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Havaianas teams up with Ambient to target festival goers at Boardmasters

For the second year running, Havaianas has appointed Ambient’s staffing team to promote the brand at Boardmasters Festival, taking place this weekend. Teams of brand ambassadors in full Havaianas attire and equipped with branded lilos, will be roaming the festival area on Fistral Beach with the aim of driving traffic to the local store. Customers […]

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Experiential Agency Ambient opens Bristol office

Experiential marketing and staffing agency, Ambient, has announced the opening of a new office in Bristol. The agency, with headquarters in Hammersmith, London has a sister agency in New Zealand and Australia and has won Gold for their experiential services for the past two years in the IPM COGS Awards. The Bristol opening forms part […]

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Exterion Media launches dedicated experiential offering Exterion Live

  Exterion Media, Europe’s largest privately owned Out-of-Home company, has launched Exterion Live, its brand new experiential offering.  Exterion Live will be able to provide end-to-end management of experiential campaigns across five core environments: transport, retail, urban, sports and entertainment, through existing advertising partnerships with Transport for London (TfL), National Rail, Westfield, London Designer Outlet (LDO) […]

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Insurance leader’s award-winning Webchat deployment helps optimise service delivery while improving CSAT

BGL Group, a digital distributor of insurance and household financial services to more than eight million customers, has successfully deployed an award-winning Webchat capability as part of its integrated Self Service Centre engagement strategy. Working with customer engagement technology specialist Sabio, BGL has continued to optimise its Webchat channel so that it now handles on […]

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Mercury Processing Services International hire Start for a full rebrand, seeking to conquer a $900 billion industry

Mercury Processing Services International, payment processing company located in Croatia and Slovenia, has announced it will say goodbye to its name and corporate identity following a complete rebrand. The rebrand will extend across all facets of the brand, including its logo, tone and name. To lead the rebrand, the company has selected independent customer experience […]

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M&C Saatchi creates the first ‘real’ Game of Thrones Marathon

For the launch of Game of Thrones season seven, Sky and M&C Saatchi created the first TV marathon actually run by fans of the award-winning show. A group of marathoners addicted to the TV series crossed Italy behind a moving screen, while watching the first six seasons of the most followed series in the world. […]

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N2O designs and delivers immersive VR experience with pet food brand, Felix

Experiential marketing agency N2O has given an insight into life as a cat through a technology-driven campaign designed with Purina PetCare. The virtual reality experience, designed by the agency’s Digital team, takes the headset wearer on a journey from the garden and around the house through the eyes of the pet food brand, Felix The […]

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RPM create M&S ‘Spirit of Summer’ pop up in Leeds

Independent creative agency, RPM, have created a pop-up tasting experience for client, Marks & Spencer as part of their ‘Spirit of Summer’ campaign. M&S have launched a new food range this summer which has been inspired by the Mediterranean.  They have tracked down the very best regional dishes and ingredients from Sicily to Sardinia, Portugal […]

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Lavazza and Amplify create ‘Waves of Coffee’ experience for Wilderness Festival

  Italian coffee brand, Lavazza, has once again teamed up with Amplify  to create a brand-led summer experiential campaign. To help the brand reach a new younger audience whilst maintaining relevance with their existing advocates, Amplify created a ‘Waves of Coffee’ workshop experience for this year’s Wilderness Festival in Cornbury Park, Oxfordshire between 3 and 6 […]

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Arm & Hammer launches Apothecary Tent experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

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Chavasse Park receives fourth Green Flag Award

Chavasse Park in Liverpool ONE has been recognised for the fourth consecutive year by the Green Flag Award Scheme as one of the very best in the world. This international award, now into its third decade, is a sign to the public that the space boasts the highest possible environmental standards, is well maintained and […]

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Bluewater hosts experiential activations this Summer

Landsec, co-owner and asset manager of Bluewater, has announced Bluewater’s new family orientated summer activities, which are focused on delivering a memorable day out experience for guests throughout the season. Leading the line-up is the Beach at Bluewater. Guests of all ages can take advantage of sandcastle building, deckchairs, a giant paddling pool, splash pool and sea-side inspired treats. […]

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World’s smallest ice cream van arrives at intu

The world’s smallest ice cream van has been unveiled as part of intu’s pledge to make customers smile and follows research revealing that eating ice cream makes people happier. The mini motor launched at intu Trafford Centre in Manchester ahead of a UK tour, delivering free bitesize scoops to intu customers. The ‘Nice Cream Van’ […]

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What A Melon brings pool party to the capital

On World Watermelon Day 2017, soft drink brand, What A Melon is throwing a free admission refreshing pool party. Complete with an open-topped party bus, on-board Jacuzzi and watermelon swimming pool the party is set to bring a slice of summer to Central London.  Londoners are encouraged to pack a swimsuit and head on down […]

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Vivid Matcha appoints specialist consultancies for UK growth spurt

Vivid Matcha has appointed  PR and social agencies to drive brand growth across the UK following new launches in Tesco and Waitrose. Following competitive pitches, Vivid Matcha sought an agency with expertise in working with startups to manage its consumer and trade PR campaigns and has appointed The Wern to manage its PR activity. The company […]

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Blackjack Promotions links with UK online meeting space finder HeadBox

HeadBox, the UK’s first online network for creative, inspiring and off-site meeting spaces, has named Blackjack Promotions as its recommended provider of event staff. Blackjack will now feature in the ‘Friends of HeadBox’ section on the online company’s website and will feature in HeadBox’s member communications. Andrew Needham, CEO of HeadBox, says: “We aim for HeadBox […]

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Banana Kick celebrates the best of Yorkshire

Leeds-based sports, leisure and retail marketing agency, Banana Kick, is celebrating Yorkshire Day with suitably themed campaigns for two of their Yorkshire clients; Plusnet and retail and leisure attraction Xscape Yorkshire. As a marketing agency based in Yorkshire, Banana Kick is looking to support their Yorkshire clients by creating memorable customer experiences for the public […]

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Pyrite sets the stage alight at Secret Garden Party

The last ever Secret Garden Party took place earlier this month; the independent arts and music festival held in Cambridgeshire drew to a spectacular close on Sunday 23th July. The theme was the death of celebrity in the age of excess and overexposure. Pyrite Creative’s signature floating stage made a return as the event took a […]

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Brompton Bicycle showcases electric bikes at Ride London

Brompton Bicycle, the folding bike manufacturer, has announced the first run of Brompton Electric bikes are available to reserve in the UK. As urban populations continue to grow at an unprecedented rate, there are increasing pressures on infrastructure, physical and mental health. The bike is a simple solution. In London just 5% of all journeys made […]

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Playmobil launches intu shopping centre campaign

Playmobil is to launch ‘play zones’ at some of the UK’s largest shopping and leisure destinations this summer as part of its ongoing partnership with shopping centre owner intu to drive brand engagement among intu’s high footfall of shoppers. Every intu centre including intu Trafford Centre, intu Lakeside and intu Metrocentre will host the branded […]

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On the Mark Demos selects Natural Insight to manage brand ambassador teams

Natural Insight has added On The Mark Demos to its client roster. Founded in 2013 in Chicago, On The Mark Demos is the leading company in the Midwest for consumer tasting and promotional events. The company currently employs 350 brand ambassadors and represents more than 200 wine, beer and spirits suppliers including Beam Suntory, the […]

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PR Agency One appointed by RADA in Business

Integrated consumer and B2B PR consultancy, PR Agency One, has been appointed by RADA in Business, the commercial subsidiary of RADA (Royal Academy of Dramatic Art), to raise awareness of its communication skills training for business leaders and teams. The Manchester-based PR agency was appointed based on its expertise and experience in the B2B sector, […]

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Panasonic Grooming creates the Tash Modern to launch the Panasonic 3-in-1 i-Shaper Trimmer

  Over two thirds of British gents are re-styling their facial hair monthly and three quarters (75%) of bearded males rank themselves an impressive 7.5 out of 10 for attractiveness. So, to celebrate the country’s eclectic designs and confidence boosting beards, Panasonic Grooming has launched an art gallery dedicated to the good, the bad and […]

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Perq Studio to reimagine brands for the digital age

London  sees the launch of new brand and design consultancy, Perq Studio, created to guide brands through an evolutionary process, sculpting a compelling customer journey, eliminating siloed functions and ‘reimagining’ brands that are truly customer first for a digital age. Founded by Laura Giffard and ex-Bandstand creative director, Mark Smith, Perq Studio launches with clients […]

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The Philippines Department of Tourism teams up with Ambient and JC Decaux

The Philippines Department of Tourism (PDOT) London has teamed up with experiential marketing and staffing agency Ambient in partnership with JC Decaux to launch a week-­‐long experiential campaign at Canary Wharf. The campaign aims to promote the Philippines as a top of mind tourist destination in Southeast Asia as well as create greater awareness of […]

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Promohire brands Lego bus for new product launch

Promohire were appointed by agency Norton PR to help with a campaign for The Lego Group. The brand had planned an exclusive launch for their new product – the Lego Creator Expert London Bus which went exclusively on sale at The Lego Leicester Square store on 1st July 2017. To celebrate, Promohire provided a life […]

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Ford takes advantage of Primesight and RadiumOne collaboration

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour. Ford is promoting its new Fiesta.  Whenever the target audience comes within a certain distance of a […]

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Primesight announces raft of senior promotions

Primesight has announced several role promotions within the leadership and senior management team. Mungo Knott, the current marketing and insight director, has been appointed to the new role of director of insight and innovation, with a focus to maximise the use of technology and data across the Primesight estate. Primesight has also confirmed that development […]

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Exterion Media announces partnership with Seedrs to fuel start-up growth

Exterion Media has announced an exclusive partnership with Seedrs, the UK’s most active equity crowdfunding platform. Led by Exterion Media Ventures, the division of the company focused on connecting startup businesses with fast growth potential to urban audiences, the exclusive partnership will provide the opportunity for companies raising on Seedrs to promote themselves through advertising […]

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Brand experience agency joins forces with VR content specialist

Brand experience agency Ralph Creative and Kuju, a full service Virtual Reality (VR) and Augmented Reality (AR) content specialist, have teamed up to offer a one-stop-shop for creating groundbreaking VR and AR experiences across any platform. The announcement follows their earlier co-production of a music remix experience for Grammy Award winning duo The Chainsmokers and […]

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Toast or Hands Café opens in Shoreditch

A pop-up café with a difference is coming to Shoreditch this August. Created by the nation’s bakers, the Toast or Hands Café has been designed to remind hungry young Londoners that life is #BetterWithBread. For one day only, this single ingredient café will be giving out free unicorn toast (an on trend creation using natural […]

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Samsung’s National art audit reveals installations, sculptures and album sleeve art are now ranked among UK greats

Street artist Banksy has been ranked ahead of the likes of Turner and Constable with his Balloon Girl ranked the nation’s favourite British artwork in a new study which shines a spotlight on our ever-changing tastes in art. The mysterious Bristol street artist topped the list of artistic greats with his 2002 work, in a […]

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The Gate London records ad on world’s biggest slide for Chiltern Railways

Full service advertising agency, The Gate London, part of MSQ Partners has launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide. The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a […]

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Jeep Renegade teams with Olympians for TV series

Jeep ambassador and Olympic snowboarder Aimee Fuller is starring in the new TV series, Mission Mudder. Mission Mudder follows six Olympians, including Fuller, 25, as they train and prepare themselves for the ultimate 8 hour Toughest Mudder.  The 8 hour Toughest Mudder is a 5-mile circuit race peppered with 20-25 of Tough Mudder’s biggest obstacles, […]

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Aldermore appoints Fearlessly Frank

Aldermore has appointed innovation consultancy Fearlessly Frank to assist the business with its strategic marketing communications. In an overcrowded and highly competitive space, Fearlessly Frank has been tasked to ensure the eight-year-old SME-focused bank continues to innovate and maintain its edge over competitors. Fearlessly Frank has been working with Aldermore since the beginning of May […]

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Conran Design Group strengthens team following growth in its retail offer

Conran Design Group has announced the appointment of Ruth McConnell as retail brand strategist following strong growth in the agency’s retail offer. A specialist in retail strategy, McConnell joins the agency from threebrand, where she held the position of UK brand strategy director. Ruth has a wealth of experience, having operated both agency and client […]

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TRO delivers UK’s first ever Electric Vehicle Experience Centre

The retail division of experience agency TRO has launched the UK’s first ever Electric Vehicle Experience Centre, in partnership with Chargemaster at centre:MK Based in Milton Keynes, the EV Centre will unlock the potential of electric vehicle ownership for consumers, to educate and inspire shoppers. The first of its kind, multi-brand showroom presents a unique […]

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Volvic and Closer launch ‘Let It Out’ sampling campaign

Experiential agency Closer has launched a campaign to drive brand awareness for Volvic’s ‘Touch of Fruit’ and ‘Juiced’ ranges among a millennial audience. The ‘Let it Out’ initiative plays on the volcanic origins of Volvic bringing to life an eruption of fruity goodness whilst encouraging millennials to express their inner optimism and  positivity through a memorable, […]

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The Hydro Hotel and local school children bury time capsule

A north-west based hotel recently enlisted the help from local school children to bury a time capsule in its grounds. The Hydro hotel in Windermere, Lake District, which is managed by Squire Hotels, worked with more than 20 pupils from a local primary school to help bury the time capsule and create the items to […]

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Space appoints Jamie King as strategy director

Creative agency Space has appointed Jamie King as strategy director to work across its client portfolio which includes William Grant & Sons, Heineken, Arla Foods and General Mills. King, formerly executive planning director at Live & Breathe, will be responsible for the strategic output of the agency and further strengthening its planning and insight capabilities. […]

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i2i and Nerf embark on nationwide tour

Hasbro toy brand, Nerf, has teamed up with  i2i Marketing, to launch The Nerf Test Centre activation, which will tour the nation from 28 July. The Nerf Test Centre sees the  Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended cars. Consumers can demonstrate the new Regulator blaster from the Modulus […]

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Kettle Chips research shows two thirds of Brits eat Al-Desco

The new lunch break consists of 30 minutes of eating limp sandwiches and surfing gossip sites according to new research which charts the rise of ‘Al-Desco’ dining. A new study finds the majority of people are failing to take a break throughout the day with only two in ten (22%) Brits surveyed managing to take […]

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Ecrebo Appoints Mike Grimes as U.S. President

Ecrebo has  announced it has appointed Mike Grimes as U.S. President. Bringing more than 25 years’ experience in growth-stage organisations focused on retail solutions, Grimes will be responsible for accelerating Ecrebo’s operations in North America to grow and support its customer base in the U.S. Earlier in 2017, Ecrebo received £12 million in funding and announced […]

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Pip & Nut unveils ‘Pipnics’, it’s first experiential campaign

  A series of ‘Pipnic’ pop-ups are taking place at high footfall locations across the UK capital during July by nut butter brand Pip & Nut. The dedicated ‘Pipnic’ sampling spaces will showcase and serve up a range of nut butter and nut milk breakfast, lunch and snack ideas, plus play host to a series of […]

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NHM unveils Hintze Hall’s new blue whale skeleton

The Natural History Museum reveals a new-look Hintze Hall which features a 25.2 metre blue whale skeleton suspended from the ceiling and diving into the space. This is part of the museum’s biggest transformation it its 136 year history which includes hundreds of new specimens which have been chosen to celebrate the wonder and beauty […]

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Roastery in the West Country runs tours

Following the success of roastery tours last year, the family business has decided to continue the campaign on selected dates through the Summer months in the historic Roastery building in Porlock. Miles has over 120 years experience in the tea and coffee industry and is keen to share a preview behind the scenes for hot beverage […]

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Freeman launch digital marketing services

Freeman has announced  the launch of its Digital Marketing Services, a suite of capabilities available globally to Freeman clients. The offering leverages the Freeman web/app development, social media strategy, digital advertising, email marketing, and data analytics services to provide customers with year-over-year event growth. The Freeman Digital Marketing Services solution is bolstered by an investment […]

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Deliveroo opens Game of Thrones inspired bakery

On 17th July 2017, as the seventh series of Game of Thrones premieres on UK screens, fans will be able to order their very own loaf based on the iconic Direwolf bread Hot Pie baked for Arya Stark on the show. Improving on the show’s recipe, the ‘John Dough’ loaves are a  whole wheat cornbread […]

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Circle Agency and Dorset Cereals embark on UK tour

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand has again teamed up with Circle Agency to activate its UK tour. Building on the success of last year’s campaign, Circle Agency are taking the Dorset Cereals UK Tour to a series of […]

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Amplify uses sushi belt pop-up to help Rowntree’s promote new 30% less sugar range

To launch Rowntree’s new 30% less sugar range of Fruit Pastilles and Randoms, Rowntree’ s tasked Amplify  with concepting, creating and delivering the two-month long nationwide #RowntreesTasteTour. The Rowntree’s Taste Tour invites a wide range of people to try the new sweets in a brightly coloured, factory-style pop up full of bending pipes. The centerpiece is […]

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Natural Insight reaches 35 million completed job assignments as need for “On-Demand” workers increases in retail industry

Natural Insight has announced that more than 35 million jobs assignments have been completed on its platform to date. This milestone is a reflection of today’s growing “on-demand” workforce. Contingent workers looking for flexible, part-time work are turning to the retail industry where they can be hired at a moment’s notice. This trend has led […]

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jj Connect unlocks undiscovered shoot locations for brands

jj Media Group’s peer to peer locations platform, jj Connect has launched, enabling agencies, brands, photographers and producers to discover a unique selection of previously unused locations around the UK for feature films, TV commercials, music videos, photo shoots and events. From loft apartments to Stonehenge, jj Connect allows homeowners around the UK to list […]

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Space team up with Arla to boost awareness of its yellow top milk

  Creative agency Space has launched a new experiential campaign for Arla, the UK’s largest farmer-owned dairy company, to promote the dairy brand’s Arla BOB milk – the country’s first yellow top bottle, introduced last year. Arla BOB is the first-ever milk with the low fat of skimmed but the same taste and quality as […]

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Nissan keeps more than 30,000 counterfeit products off the road with its online brand protection programme

MarkMonitor has announced that the ongoing partnership with vehicle manufacturer Nissan, has made major strides in its commitment to take action against counterfeit auto parts that pose a threat to consumer safety and jeopardise its high-quality vehicle promise. Working with MarkMonitor, Nissan removed more than 31,700 counterfeit products and enforced against more than 125,000 marketplace listings, with […]

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MGN Events partners with AB InBev on four internal brand awareness campaigns

Ab InBev, the global beer brand behind Stella, Corona, Bud Light and Leffe is working with MGN Events on a series of internal brand awareness events over the summer. The four activations, which will take place within AB InBev’s offices in Surrey, will tie in with external advertising and marketing campaigns across four of their […]

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Slingsby Gin launch virtual reality experience

The makers of Slingsby Gin have launched a new virtual reality experience that allows gin fans a chance to immerse themselves in the true ‘Spirit of Harrogate’. The two minute experience allows users to explore the creation of the product, from sourcing the botanicals right through to distillation. The new marketing tool will be used […]

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WCRS and Born Free make a splash with DOOH campaign for World Orca Day

International wildlife charity the Born Free Foundation marks World Orca Day on July 14 with an integrated campaign which sees Ocean Outdoor’s spectacular large format full motion out of home screens transformed into virtual tanks. Conceived by WCRS, a winner of Ocean Outdoor’s annual digital creative competition, #TankFree uses CGI technology and visual effects from […]

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Sacla’ surprises London diners with impromptu opera performance

Diners at a London pizzeria experienced a meal of an operatic magnitude as they were treated to an impromptu musical performance. Secret opera singers, disguised as restaurant staff, broke into song during the lunchtime rush hour at an Italian pizzeria. The performance was orchestrated by Sacla’, the Pesto People, who brought the spirit of Italy […]

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Relay42 builds upon growth with three new senior leadership appointments

 Relay42 has continued to build upon its strong business growth with three new senior leadership appointments. Mark Van Dijk will join Relay42 as chief operations officer in September 2017. Van Dijk was previously CEO for iProspect Netherlands, which saw him overseeing all company operations for six years. In total, Van Dijk has 15 years’ worth of […]

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GES announces rebrand of N200|GES as Visit by GES

GES, the global, full-service partner to the live event industry, has launched Visit by GES as the new global brand identity for N200, its event registration and data intelligence platform. “The introduction of Visit is the beginning of a new and exciting era for GES,” said Jason Popp, GES executive vice president, international. “The new […]

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iMP embark on Richmond sampling campaign

iMP have been taking the Richmond Sausages rebrand tour across the UK. Kicking off on July 3rd, the three week non-stop tour is supporting the brands relaunch and showcasing the new packaging through customer sampling.  iMP have designed and built a bespoke sampling pod, in which brand ambassadors can cook and serve Richmond extra thick […]

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Peroni Ambra and Franceso Mazzei bring a taste of Italy to Somerset House

To celebrate the launch of Peroni Ambra, the Italian brew master has partnered with Somerset House to launch the ‘Somerset House Terrace, Presented by Peroni Ambra’ to the public. To mark their six-month partnership with Somerset House until the end of September, ‘Somerset House Terrace, Presented by Peroni Ambra’ is playing host to a succession […]

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Pepsi MAX Ginger experiential sampling uses Pictures Experience technology

The latest addition to the Pepsi MAX flavour portfolio – Pepsi MAX Ginger – is being promoted via a sampling tour complete with a state-of-the-art photo booth experience to drive social sharing. The new-style photo booth was developed by image sharing experts Pictures Experience and first deployed as part of the Pepsi MAX Polo Village […]

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M&C Saatchi Tel Aviv launches ‘Meet the Meat’

Task Force on Human Trafficking and Prostitution (TFHT) organisation and M&C Saatchi Tel Aviv have launched a hard hitting awareness campaign to support legislation to prohibit prostitution. The campaign is aimed at putting an end to the prostitution industry in Israel.  The country’s mortality rates among female prostitutes are 40 times higher than the rest […]

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McCurrach launches Wave and announces Brand Engagement Week support

Field sales and marketing agency and reigning FM Agency of the Year McCurrach has formally launched a brand experience agency, Wave.  Wave gives the group a new brand focal point for growing its significant experiential offering.  The new agency also embodies McCurrach’s strong reputation for sales accountable brand engagement. Wave’s branding celebrates ‘Making Waves, Selling […]

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The Specialist Works acquires Pace Media

The Specialist Works (TSW) has acquired 100% of specialist TV and Video advertising company, Pace Media. This further expansion forms part of TSW’s growth strategy which follows the company’s recent acquisition of Atlanta-based Elarbee Media and the opening of its New York office last year. Pace Media will be rebranded to The Specialist Works and […]

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Traxi service hits the streets of London

The iconic tractor normally spotted in fields across Britain came to Chelsea last week offering a unique taxi service.  Cider brand Orchard Pig transported the bright blue tractor up to the big smoke to offer a more laidback approach to the Friday rush hour. With the average daily commute in London lasting 57.1 minutes, Orchard […]

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Arena Group to List on London Stock Exchange

Arena Group, the international turnkey event design and delivery business has announced they will be listing their shares on the London Stock Exchange. The company is raising a total of approximately £60 million from UK and international institutional investors and listing will help fund the future growth plans of the business. Arena Group provides managed […]

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Lucozade Energy launch their biggest-ever sampling campaign in partnership with Deliveroo

On Monday 3rd July, Lucozade Energy launched their biggest nationwide sampling campaign to date. The campaign, backed by a £20m brand investment, will distribute up to 4 million mini cans across the UK. To support the campaign, Lucozade Energy teamed up with Deliveroo to offer millions of delicious rewards, ensuring that “Winning Never Tasted So […]

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Ebiquity launches Total View Attribution

Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of a new service called Total View Attribution. The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most […]

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Robinsons and KFC join forces during Wimbledon

Robinsons have enlisted the help of Savvy to take over KFC Wimbledon during the famous tournament to delight tennis fans on their way to the match. Using innovative technologies, the window itself is transformed into a touchscreen; with a simple tap on the window the game is activated and players control their pong paddles directly […]

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Starbucks provides Glam Stops at London Pride

Starbucks placed ‘Glam Stops’ in stores in and around the Pride in London Parade route over the weekend, encouraging revellers to get glammed and glittered up for free by professional make-up artists from The Gypsy Shrine, The Queens of Glitter. The ‘Glam Stops’ were placed in five Starbucks stores on Saturday 8th July between 11 […]

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Benefit embarks on Hoola Ice Cream Van tour

 This summer, Benefit Cosmetics is celebrating staycationing and the quintessential British beachside holiday by launching the Hoola Ice Cream Van, which is touring the UK. Beach-goers will be encouraged to visit the Hoola-inspired ice cream van where they can choose from a range of beauty touch ups including sampling the Hoola Quickie Contour Stick which launched […]

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NFU takes new Discovery Barn on the road

The NFU (National Farmers Union) has launched its new ‘Discovery Barn’ – an educational roadshow which will tour the UK taking in over 40 farming and family events to talk to children about where their food comes from. The bespoke unit, designed and built by Bournemouth-based design and events agency Mad River,has been created as […]

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