News

Woolworths serves up multi-sensory food experience at Australian Open

The Woolworths Summer Sensorium is taking place at the tennis tournament in Melbourne from Monday 16 – Sunday 29 January.  In conjunction with the Woolworths marketing team, BEcause Experiential Marketing, devised the free visitor activation on Grand Slam Oval at Melbourne Park with an experience that appeals to all five senses with ‘A Taste of Australian Summer’. It […]

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Blue Cross launch Work Out Like A Dog boot camp

Pet charity Blue Cross has teamed up with qualified personal trainer and fitness instructor Born Barikor for Work Out Like A Dog intensity training boot camp in Victoria Park. Work Out Like A Dog has been created to get humans to understand and appreciate the health benefits that dogs get from their favourite outdoor activities […]

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Tom Rutter and Alec Braun to lead live events agency for The&Partnership

The&Partnership has expanded its agency portfolio with the launch of a new brand experience agency, Muster. The WPP-backed agency group has brought in Tom Rutter and Alec Braun, formerly joint managing directors at Engine’s Slice, to help it launch an integrated live events agency “aimed at bringing brands and people together through unmissable experiences”. Braun, […]

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Kaon Interactive delivers industry-first B2B VR built on High Velocity Marketing Platform

Kaon Interactive has announced that brand new virtual reality experiences have been added to the Kaon High Velocity Marketing Platform. Deployed by numerous Fortune 500 companies, this platform is used to amplify their customer engagement and communicate their complex value stories in every sales and marketing environment. Kaon VR is the only B2B marketing solution available […]

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Kinetic raises awareness of male prostate cancer

Prostate Cancer UK has teamed up with Kinetic to raise awareness of prostate cancer amongst black men with localised billboard placements across London and Birmingham as part of its #StrongerKnowingMore campaign. Commissioned alongside media agency The7Stars, the posters feature a number of black British celebrities (including David Haye and Linford Christie) as well as Errol […]

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Blackjack Promotions expands European travel retail offering

Blackjack Promotions has acquired Irish company Casey Recruitment, based just outside Dublin. Founded in 1998 by managing director Mary Kelly, Casey Recruitment is Ireland’s leading provider of temporary and permanent staff to Ireland’s retail industry, with a particular focus on luxury brands and the travel retail sector. Current clients include L’Oréal, William Grants and Estee […]

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Vauxhall delivers a record year with TRO

TRO has announced that the Vauxhall account team achieved a record year for the automotive brand in 2016, with a total of 862 dealer support events delivered in 261 working days. The figure equates to an average of three activations delivered for the brand each day, with the team completing a dealer event booking every […]

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Benefit appoints We Are Social as lead digital agency

Benefit Cosmetics, has appointed We Are Social as its digital and social agency for Benefit UK and Ireland. Known for bringing fun, laughter and a disruptive attitude to the industry, Benefit has tasked We Are Social with developing and executing 360 digital campaigns throughout 2017. The agency will lead the creative digital strategy for the […]

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Duke lands Foxy Bingo and Casino Account

London based creative agency Duke, has been awarded the above the line (ATL), out of home (OOH), digital and social media business for Foxy Bingo and Casino. The agency won the account following a four-way competitive pitch.  The business is worth an estimated £7m. Duke has been briefed to take the creative campaign to the next […]

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Ear to the Ground delivers Müller Rice activation at NBA Global Games

Official partner of the NBA Global Games London 2017, Müller Rice, appointed Ear to the Ground to handle the brand’s sponsorship activation at the NBA Global Games London 2017. The fan marketing specialists delivered an integrated brand experience aimed at fans, whilst curating a stand out on-court moment involving Müller Rice brand ambassador, Tasty B. […]

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Graze brings the #snackmob to commuters

Graze are on a mission to beat the January blues and make weary commuters’ journeys more exciting – with the help of their #snackmob who are giving away one million Veggie Protein Power snacks across London throughout the month. Helping to make New Year’s snacking resolutions more fun, travellers at London Waterloo Station will be […]

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Kerb and Monkey Shoulder join forces for Burns Hootenanny

On January 27th and 28th, Kerb and Monkey Shoulder will be transforming The Biscuit Factory, Bermondsey in to an immersive Scottish clubhouse to celebrate Burns Night. Street food specialists Kerb have gathered a selection of their finest vendors to put on a feast of traditional Scottish fayre with a twist. The Wild game Co, Deeney’s, […]

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Asda appoints Michief for food and drink PR

Asda has chosen Mischief as its retained consumer PR agency for food and drink, following a competitive pitch. The work will include strengthening positive perceptions around Asda’s own brand quality, value and innovation, as well as implementing creative seasonal consumer campaigns. Charlotte Cool, Asda’s vice president corporate affairs, said: “Both Mischief’s retail credentials and creativity […]

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Moonpig and Mind Plant a Smile to seed awareness of mental health

Moonpig.com are bringing their #PlantASmile pop-up garden to London to help raise money for Mind and spread the message that no one should face a mental health problem alone. The #PlantASmile installation will be coming to London’s Observation Point for one day only, Monday 16th January, and will be open from sunrise and throughout the […]

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Lamb launches Bouncy Castle London

Joe Lamb, a former Edelman media expert, has created a PR and media agency that specialises in helping brands and individuals engage with Millennial audiences. Bouncy Castle London is a full service consumer PR and media agency that creates comms strategies for clients and individuals within FMCG, sport and entertainment. With over ten years PR […]

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Match brings a whole latte love to Shoreditch

Dating service Match is launching a coffee shop with a difference to help singles find love this January. Those looking to score a date in 2017 are encouraged to swing by Espresso Yourself – a  pop-up coffee shop serving ‘Chappuccinos’, ‘Femmericanos’ and ‘Selffees’, 3D-printed with the profile pictures of eligible Match members. The service has […]

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Cadbury launches Creme Egg Hunting Lodge experience

To celebrate the start of Cadbury Creme Egg Hunting Season, Cadbury is bringing back Cadbury Creme Egg Café with a twist.  The travelling Cadbury Creme Egg Hunting Lodge, as seen on the new Cadbury Creme Egg advert, will tour the UK from 27th January stopping off in London, Bristol, Birmingham, Leeds and Edinburgh. The lodge […]

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Sloane Stanley waves in Four Fairies and a prince to King’s Road Pop-up

The Sloane Stanley Estate has welcomed back Four Fairies and a Prince, the Scandinavian childrenswear brand, for a third time to The Concept Store, Sloane Stanley’s permanent and dedicated space for pop-up shops at 340 King’s Road, following the brand’s huge success at the location. The 1,178 sq ft pop-up will stock Scandinavian and Dutch […]

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Jack Morton Worldwide London appoints new executive creative director

Global brand experience agency Jack Morton Worldwide has appointed Damian Ferrar as SVP, executive creative director. The appointment is effective immediately. Based in the agency’s London office, Damian will be leading the team’s creative offering. Damian joins Jack Morton from R/GA, where he partnered with clients to help fuel business transformation. With more than 20 […]

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Budweiser helicopter delivers celebratory beer to Plymouth Argyle fans

To celebrate Plymouth Argyle’s draw, a celebratory load of Budweiser was delivered to Plymouth for the supporters to share around – in honour of the epic journey fans took to support their team in Liverpool on Sunday, as well as those who stayed behind to watch the game. Budweiser recruited FA Cup winner David James […]

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Resident Evil 7:The Experience comes to London

To celebrate the release of Resident Evil™ 7: Biohazard on 24th January 2017, Capcom has announced the opening of an immersive experience in London taking place over four days, from the 20th – 23rd January. Following a storyline inspired by the new game, Resident Evil 7: The Experience will be a 45-minute immersive experience drawing […]

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Zeek launches gift card swap shop at Westfield

Former Eastenders star Rita Simons helped launch the Cash or Kind pop-up shop in Westfield, Stratford. The shop allows members of the public to exchange their unwanted gift cards for cash or donate the value to The Children’s Trust. The swap-shop was set up by gift card marketplace, Zeek, in response to new research showing […]

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Land Securities launches portfolio-wide guest experience measurement with SMG

Land Securities has signed an agreement with Service Management Group (SMG) to provide guest experience measurement tools and analysis across its portfolio of retail and leisure destinations. The launch follows a successful pilot over the last three years at Bluewater. SMG has been appointed at a portfolio level to measure and analyse customer satisfaction at […]

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FreemanXP strengthens EMEA team with senior appointments

Freeman has added key appointments to its agency team at FreemanXP with the appointment of Andrew Savill to the role of business development, vice president. Industry leader Lesley Mason will also be joining the FreemanXP team to act as client services director. Savill joins from TBA, where he was client development director. Prior to that […]

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Whynot! thinkpeople and blu e-cigarettes launch pop up amnesty

Supported by a ‘say goodbye to the things you hate about smoking’ OOH campaign, the blu amnesty went live in the first week of January at key locations in London, Birmingham and Manchester. The start of January launch was the optimal time to target smokers looking for an alternative to cigarettes as part of their […]

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Brilliant Noise create Tata Communications’ first brand campaign in India

Marketing and communications partner, Brilliant Noise, has created a major multi-channel brand campaign for Tata Communications. Running in India until June 2017, the campaign aims to highlight Tata Communications’ diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, celebrating the company’s customers and partners in the […]

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Freeman expands operations and sales teams

Freeman has announced new appointments within the EMEA region, as the local arm looks to drive growth and support its strategic business plan. A number of internal promotions have also been made in the new year, across departments including operations, client solutions and HR. Within the operations team, Chris Smith has joined as custom build […]

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Crystal Ski Holidays encourages Londoners to #GetMoreWinter with live snow reports and ski deals in real-time DOOH Campaign

Crystal Ski Holidays has launched a DOOH campaign #GetMoreWinter, targeting Londoners with  real-time snow reports, ski package deals, and resort photos. The month-long campaign runs mid-week targeting commuters and office workers looking to stave off the post-Christmas blues by booking their next holiday. The campaign is constantly evolving, providing snow alerts for specific resorts alongside […]

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Virgin Active debuts musical ‘Sweat Band’

To help combat the post-Christmas blues, Virgin active enlisted the help of a ‘Sweat Band’ to power commuters through the first week of January The Sweat Band showcased its motivational expertise at Leicester Square playing the UK’s Top Ten Motivating Tracks. The Sweat Band was formed after new research by Virgin Active found that half […]

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Explore Learning appoints Team Eleven for communication strategy development

Award-winning private learning centre, Explore Learning, has appointed marketing agency, Team Eleven, to develop its communication strategy for 2017 and beyond. Team Eleven has been tasked with reviewing Explore Learning’s brand positioning and developing and articulating the strategic vision into a wider comms strategy in 2017. Team Eleven will create a manifesto for the business […]

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The world’s first tour bus for dogs comes to London

The world’s first ever city tour bus for dogs arrives in London from the 17-19th of January. Created by More Th>n Doggyssenti>ls, the bus tour invites owners and their dogs to experience a sightseeing experience of London. The route sees dogs taken to some of London’s best parks and city centre dog walking spots, including […]

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The Voice 2017 coaches surprise shoppers in Nationwide DOOH campaign

ITV, now home to The Voice UK, is kicking-off an interactive DOOH campaign to promote the show’s new coaching line-up ahead of the rebooted show’s debut on ITV. The week-long campaign domination features coaches Gavin Rossdale, Jennifer Hudson, Sir Tom Jones and will.i.am who surprise shoppers passing by large-format, Ultra HD screens in shopping centres […]

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Sipsmith and Ham Yard Hotel team up for Hot Gin Roof experience

Sipsmith and Ham Yard Hotel, have collaborated once more to bring a pioneering hot gin experience to London’s private roof terrace. Back by popular demand,  Hot Gin Roof will this year explore the theme of The Classics, Sipsmith master distiller, Jared Brown, and Ham Yard Hotel bar manager, Eoin Kenny, have collaborated to reimagine classic […]

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Jack Morton Worldwide create London New Year’s Eve firework display

Jack Morton Worldwide created the London New Year’s Eve Firework Display – an event it has conceived and produced for thirteen consecutive years. The display, which took place over the River Thames and the Coca-Cola London Eye, is a global showcase for the city, reflecting its dynamism, creativity and openness.  The event was seen by […]

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Land Securities’ customers donate over 30,000 gifts to families in need

Land Securities has  announced visitors to its retail and leisure destinations have donated more than 30,000 gifts for disadvantaged children across the country. Following the success of the Bluewater Giving Tree, which was launched in conjunction with Heart FM in 2014, Land Securities has implemented a programme of charitable giving initiatives bespoke to each location […]

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Kru Live makes new business hire

Kru Live has appointed Ella Newton as client services director to drive forward their continued growth. Ella comes from Brands At Work, where she was the account manager responsible for cultivating new and existing client relationships and devising creative event solutions for a number of blue chip companies. Prior to that, Ella achieved a 2:1 […]

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Wunderman UK asks you to ‘Give A Sock’ about homelessness this Christmas

    Wunderman UK has  announced “Give A Sock” a seasonal campaign that will provide much-needed new socks to those sleeping rough in Camden. “Give a Sock” launches in partnership with the C4WS Homeless Project, and aims to collect sackfuls of socks from local businesses, Wunderman UK staff and clients, other WPP agencies and the […]

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Primesight takes cinema ‘gold spot’ advertising into the foyer with Lego

Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen on-screen before a film into the foyer, maximising exposure to the target audience. The technology will revolutionise how digital cinema advertising is sold, serving the advert exclusively for 15 minutes in the […]

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George P. Johnson launches new office within the Telenor Arena, Oslo.

The agency’s new business performance to date and growing team has demanded larger premises. As of last weekend, GPJ are calling the Telenor Arena its new Norwegian home. Telenor Arena is Norway’s largest events venue with a capacity of 23,000, and has hosted world renowned acts such as the Eurovision Song Contest, as well as […]

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TRO appointed experiential agency by BMW and Mini at Goodwood Festival of Speed

TRO has been appointed by BMW and Mini to deliver the brands’ experiential campaigns at Goodwood Festival of Speed for the next two years.  TRO won the business following a competitive pitch to design and deliver experiential activations at the landmark event on the automotive calendar, which sees over 200,000 attendees visit over three days. […]

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CPM awarded Investors in People Gold

Outsourced sales agency CPM UK has been awarded the Investors in People accreditation at Gold level. Investors in People is the international standard for people management, defining how organisations can lead, and support and inspire their people. After first achieving Investors in People accreditation in 2004, the agency has been re-accredited four times, reaching Silver […]

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StreetPR manages ‘Mind the Tech’ UK-Israel conference for Calcalist

StreetPR provided event management and security staff for a one-day international conference, ‘Mind the Tech’, held in London in November. The conference, which formed the core of a three day programme of events, was organised by Calcalist, Israel’s equivalent of The Economist magazine, and backed by the Israeli and UK governments. StreetPR was brought in […]

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M&C Saatchi Abel spreads charity with Stamps for Good

M&C Saatchi Abel has created a new initiative in collaboration with RocketSeed, entitled Stamps for Good. The campaign allows people to include a virtual stamp, linked to a specific charity, in every email they send. Stamps for Good is made up of ten virtual stamps (tiny pieces of art embedded in every email the subscriber […]

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Stack bolsters senior team with new planning director

Customer acquisition and engagement agency, Stack, has appointed Caroline Deput as planning director, marking a step in the growth of the agency. Deput will take up her new position with immediate effect, reporting into James Champ, chief strategy officer who was appointed in January this year. Joining from KitcattNohr, where she worked as planning partner […]

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Momentum Instore Launches Future of UK Retail Report

Leading retail implementation agency Momentum Instore is proud to present its inaugural Future of UK Retail Report. This major industry report combines Momentum’s unique insights in retail with extensive research on consumer shopping trends, demonstrating the company’s continued commitment to driving innovation. The Future of Retail Report features crucial developments that are transforming the way […]

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intu makes virtual reality an absolute reality with new Christmas experience

Shopping centre landlord intu is taking leisure experiences in shopping centres to the next level with a virtual reality multi player family game. Christmas shoppers at intu Victoria Centre in Nottingham can step from a winter log cabin in the shopping centre to a virtual reality winter wonderland where they can decorate a Christmas tree […]

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Smart LED delivers LED installation to Missguided flagship store

Smart LED, a subdivision of audio visual supplier Smart AV, has delivered a full digital signage installation for the opening of Missguided’s new flagship store. Missguided, founded by Nitin Passi in 2009 as an online women’s fashion retailer, launched its first physical store in Westfield Stratford in late Novemeber. Smart LED installed two giant 3.9mm […]

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Sense appoints Sally McLaren as board director

Following her work both in developing business strategy and leading successful campaigns, including those for The Economist and Coors Light, Sally McLaren has been promoted to the position of board director at real world marketing agency Sense. McLaren’s work with The Economist, in particular, has resulted in Sense launching a new agency in the US, […]

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Undercurrent launches two new agency propositions and purchases House of Experience

Experiential Agency Undercurrent marks third year of 40%+ YOY turnover growth by launching two new agency propositions and purchasing brand and product launch stunt agency, House of Experience. In 2016 the Undercurrent Group grew from 18 to 35 staff, showed strong team and client retention and secured new long term accounts. Wednesday 7th December sees […]

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GIG announce three key new appointments

Catering, logistics and brand support company, GIG, has announced three key new appointments to the business. Nick Venables  has been appointed head of global sport and events with responsibility for business development, managing client relationships and project management. He will be working closely with Bonnie May, GIG’s global Operations Director, to help build on success […]

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Burger King France and Rad. reinvent the Christmas jumper

Keen to remind everyone that Burger King have been flame grilling their burgers since 1954, Burger King France have created an interactive Christmas jumper this festive season The jumper has been specially designed to include a pocket that enables the user to display a flame video on their smartphone, using a bespoke Burger King app […]

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HomeServe unlocks operational performance improvements with Speech Analytics solution from Sabio

HomeServe is working with contact centre technology specialist Sabio to deploy a powerful speech analytics solution based on advanced technology from Verint Systems. Since going live, HomeServe’s speech analytics solution has analysed over 1 million customer interactions – enabling the company to help ensure an effortless experience for its customers. This includes identifying repeat call causes […]

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Meadowhall invests in Ho Ho Hosts

Meadowhall, Sheffield  is investing in specialised staffing in the run up to Christmas. Adopting World Host Training – used to train the Olympian helpers for London 2012 – as the basis for a Christmas boot camp, the scheme will provide an elite squad of dedicated customer service specialists to work across the Centre during the peak trading days of […]

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Initials hires Paul Gygi as new creative director

Creative agency Initials has boosted its creative team with the appointment of HeyHuman creative director Paul Gygi to the same role, with a specific focus on Promotional Live Engagement. Gygi will work with Initials’ executive creative director Nick Presley, and creative director of shopper Allan Guy, across the agency’s growing client portfolio including Fiat, PepsiCo […]

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Brand & Deliver wins 2017 events contract with Three

Mobile giant Three has renewed its events contract with Brand & Deliver for a twelve month period, following a successful two year deal in which the agency created a series of show stopping internal and retail events. Brand & Deliver will provide content and production services at Three’s internal events as well as retail events […]

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Blitz|GES invests in Barco High Brightness 4K UHD projectors

Blitz|GES, audio visual provider to live events, has bolstered its fleet with an investment in six Barco HDX 4K20 FLEX projectors. Designed for large-scale events, the cutting edge 4K projector presents a huge leap in projection picture quality. The technology allows for projection in resolutions up to 3840 x 2400 pixels – around four times […]

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Senshi Digital helped turn East Kilbride Shopping Centre’s and Hub leisure facilities into a destination venue

East Kilbride Shopping Centre and its newly redeveloped Hub leisure facilities have been receiving expert venue treatment from tourism web design and digital marketing expert Senshi Digital which has been revamping its online image. The contract, which is the latest in a run of prestigious business wins for the Glasgow-based brand and marketing specialist, is alerting […]

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Dole out for an ice night

Giant strawberry, pineapple, and raspberry ice sculptures were located at the Southbank’s Observation Site, near the Oxo Tower this week. Once there, consumers could choose from either a Triple Berry, Pineapple or Raspberry smoothie, made from DOLE Frozen Fruit. Each smoothie was poured through a luge hidden in the ice sculptures into a handy takeaway […]

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Fiat and Initials set out on ‘See Things Differently’ tour

Car giant Fiat is supporting the launch of its Fiat 500X and recently released Fiat Tipo Hatchback models with an experiential push through Initials.   The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an interactive installation at one of London’s busiest train stations, London King’s Cross, this Thursday […]

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Hovis appoints Hot Pickle as strategic partner for experiential

Hovis has appointed the experiential agency Hot Pickle as the strategic partner for experiential in 2017. Following the success of experiential campaigns on the Soft White and Best of Both ranges in 2016, Hovis plans more investment in the channel. The activity will consist of a fully integrated multi-­‐agency campaign with experiential at its core. […]

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All aboard Liverpool One’s Lego Express

Grosvenor Europe has announced The Lego Santa Express has pulled into Liverpool One, the first time the installation has been seen outside of London. The Lego Santa Express, which can be found on Liverpool One’s Paradise Street, is a one-of-a-kind custom built train made from over 500,000 Lego bricks.  It features three carriages: the engine […]

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Poppyscotland embarks on poppy seed hand out

Charity Poppyscotland will be handing out Seed Sticks to members of the public at a wide variety of events in the coming year as they seek to promote their life-changing services for the Armed Forces community in a new way.  Best known for running the Scottish Poppy Appeal, Poppyscotland will use Seed Sticks to help […]

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MARS Events appointed by Danone UK for Activia relaunch experiential.

Mars Events has been appointed by Danone UK to conceptualise, produce and activate a targeted shopper brand experience to announce the relaunch of its Activia yoghurt brand. Centred around its core message of “Start your day your way” the experience allows supermarket shoppers to try the product by choosing a number of different breakfast combinations […]

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Addison Lee dials up StreetPR to promote new app and corporate rebrand

Specialist staffing agency StreetPR helped leading private hire taxi firm Addison Lee promote its new app and its new corporate identity via a massively successful leafleting campaign at major rail and tube stations across London. The activity saw StreetPR provide Addison Lee with brand ambassadors to hand out £10 off flyers to commuters during the morning […]

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EBay opens emotionally powered shop

Hot off the heels of the busiest shopping weekend of the year, eBay opened the world’s first emotionally powered store in Central London. The Ultimate ‘do good, feel good’ Shop encouraged Brits to unwrap what it means to give thoughtfully this Christmas – in time for Giving Tuesday. Earlier in November, eBay released biometric research […]

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Sense launches new US agency following win of The Economist’s North America business

Real world marketing agency Sense is opening a new agency in the US, initially to handle experiential marketing programs for The Economist in North America, but with a long-term strategy of expanding its US business base. “Sense New York is an exciting milestone in the development of the agency,” said group managing director Nick Adams. “We’ve always held […]

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2Heads wins experiential contract with A+E Networks

Global media company A+E Networks has appointed 2Heads to deliver its presence at MIPCOM, the global market for entertainment content, following a competitive tender. Working in close partnership, the teams at 2heads developed a collaborative creative concept for the event, including an interactive central hub, a stylish terrace lounge and a series of collaborative meeting zones, […]

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B2Run and Fanomena collaborate ahead of the 2017 running season

In collaboration with software developed by Fanomena, B2Run will equip all their runners with a digital information tool, launching in time for the 2017 running season.Sponsors, runners and the environment are all set to benefit from the new concept, which will eventually be implemented across Germany. The concept, based on Fanomena’s software and B2Run, focuses […]

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Omobono continues to grow with launch of Dubai office

Omobono, the creative and technology agency for global enterprises, has opened an office in Dubai following a successful year, which included being named B2B Marketing Agency of the Year at The Drum Network Award’s and receiving a Queen’s Award for Enterprise. The agency has appointed Hadley Newman as managing director to support clients with specialist […]

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Primesight lands Rogue One: A Star Wars Story at Gatwick, in partnership with World Duty Free

Primesight and Gatwick Airport will be immersing passengers in an inter-galactic experience in an exclusive media collaboration with World Duty Free and Disney UK, as they bring an experiential campaign to both the North and South terminals to promote the launch of Rogue One: A Star Wars Story. More than five million passengers will engage […]

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Animated star of Kung-Fu Panda opens DreamWorks Lights at St George’s Hall

The animated star of Kung-Fu Panda officially opened Liverpool’s seasonal DreamWorks Lights. Po the Panda was on hand to cut the ribbon and welcome people to the city’s flagship Christmas event at St George’s Hall. Hundreds of ticketholders were waiting outside the hall to be amongst the first to experience the unforgettable lantern show, which […]

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George P. Johnson appoints Peter Davies as business development director, UK.

George P. Johnson (GPJ) has appointed Peter Davies to the newly created role of business development director, UK. Davies has worked across the breadth of disciplines for leading event agencies during his 20-year career, graduating into production roles, progressing into technical directorship and subsequently senior operational roles. He joined the client services team at GPJ […]

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Logobrand’s Sally Davis wins at Women in Business Awards

Sally Davis. managing director of field marketing agency Logobrand (pictured second left) has won the Nottingham Post’s Women in Business award in the Small Business category. Sally Davis has led Logobrand to be a growing force on Field Marketing with a fine record at the FMBE Awards including Field Marketing Agency of the Year in […]

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JCDecaux Airport launch first retailing experiential with Beats by Dr Dre

Beats by Dr. Dre have embarked on a two month experiential campaign at Heathrow Airport, showcasing their range of wireless headphones and speakers. Located in the heart of Terminal 5’s busy departure lounge, the large experiential stand boasts large digital screens, interactive demonstration counter and glamorous product displays. Passengers will be invited to test the […]

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Chupa Chups Airheads launch content partnership with Global Media ahead of Jingle Bell Ball

Chupa Chups Airheads, the fruit-based candy from Perfetti Van Melle, has launched a new content and influencer partnership with Global Media to promote its sponsorship of the Jingle Bell Ball and drive brand awareness. The partnership has been created and managed by Chorus, the specialist partnerships division at Maxus. The activity features a competition where […]

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Blitz|GES delivers AV production for Wildlife Photographer of the Year awards ceremony

The Natural History Museum have commended the work of Blitz|GES after a successful Wildlife Photographer of the Year awards ceremony. The Wildlife Photographer of the Year competition, owned and organised by the Natural History Museum, provides a showcase for the world’s very best nature photography.  One of the most prestigious photographic competitions of its kind, […]

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Projection Artworks helps Shaftsbury, Sister London and James Glancy dial up the magic at Seven Dials

Shaftesbury, along with integrated agency Sister London and lighting designers James Glancy Design, have teamed up with Projection Artworks  to inject an added wow factor into the big Christmas light switch-on at the West End’s shopping and dining destination, Seven Dials, courtesy of a magical 3D projection mapping show. Debuting at 6pm on Thursday 17 […]

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Volt Marketing taps StreetPR for event managers to run Ministry of Sound Society national student events tour

Events company Volt Marketing, which organises and markets dozens of Ministry of Sound (MoS) Society-branded events for students in university towns across the UK, has turned to specialist staffing agency StreetPR to recruit a team of dedicated event managers to run the individual gigs and functions. Volt ran nearly 60 MoS Society events during September […]

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The Market Creative wins British Ceramic Tile account

The Market Creative has been appointed by British Ceramic Tile to provide insight, marketing strategy and communications services. The appointment followed a two-way pitch and sees the agency take over from Brown Dog. The Market Creative is initially working on a consumer insight project, which will inform the brand strategy and ongoing marketing activity. Sue […]

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Jaguar and Imagination bring social VR to LA Auto Show

Jaguar working with Imagination and Rewind conceived and delivered a first-of-its-kind global social virtual reality experience at this year’s LA Auto Show. Supported by HTC and Dell, the launch showcased the new, all electric I-PACE Concept car. “For the first time in history, a global automotive brand has used social VR to launch their latest […]

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Dunkin’ Donuts, minicabit, Northern Rail and South West Trains answer the Ghostbusters call

Brand & Deliver has secured four high profile brand partners: Dunkin’ Donuts, minicabit, Northern Rail and South West Trains, to support the release of Ghostbusters on DVD & Blu-ray on 21st November, for client Sony Pictures Home Entertainment. Thirty years after the original supernatural comedy franchise took the world by storm, Ghostbusters returned to save […]

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New campaign launches to highlight how emotional and psychological factors are impacting effective diabetes management

The UK has the worst T2 diabetes blood glucose levels in Europe, so Sanofi is launching a new campaign dedicated to helping patients- ‘Highs & Lows: Better Balance for a Better Future’, that includes a Sanofi sponsored patient support website,  to help the 52% of patients with T2 diabetes who find it challenging to balance […]

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EDF Energy shows young girls the creative side of science with the Pretty Curious Studio experience

To address the critical under-representation of women in science, technology, engineering and maths (STEM), EDF Energy has created the Pretty Curious Studio – a series of hands-on experiences across the UK for girls in school years 8 and 9. Working with local schools to encourage participation, each of the four events run by real world […]

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Seven Dials launch immersive Christmas Wonderland

Shaftesbury celebrated a successful Seven Dials’ official Christmas display and experiential fashion and food shopping event, which took place on Thursday 17 November from 5-9pm. The switch-on at 6pm transformed Seven Dials into an enchanted wonderland to be enjoyed throughout December.  Glistening geometric forest animals such as a stag, bear and wolf came to life, accompanied by an exclusive Seven Dials Christmas poem linking the lights to a magical trail […]

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Gorilla delivers the world’s largest Lego ship to Trafalgar Square

  Event specialists Gorilla Marketing & Events has been involved in another world record, this time installing the largest Lego ship ever built into Trafalgar Square on Guinness World Records Day, and in time for the opening of the new Lego store in Leicester Square, for Copenhagen based freight company DFDS. Andy Gregorek, managing director […]

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Space chosen by Barilla for nationwide experiential tour

Space has been appointed by premium pasta brand, Barilla to deliver a brand experience campaign aimed at educating consumers on how to expand the range of their pasta cooking skills. Activity will kick off in mid November with a regional tour visiting London, Birmingham, Manchester, Leeds and Sheffield. Space has assembled a team of chefs […]

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Blitz|GES selected as official supplier to UK tour of Sister Act

Blitz|GES has been selected as an official supplier to the UK tour of Sister Act. The stage show stars Alexander Burke (X Factor) in the lead role with direction and choreography from Craig Revel-Horwood. Blitz|GES worked with the production team behind Sister Act earlier this year, when they provided sound equipment for the tour of […]

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Marks & Spencers and iMP embark on Vandwich tour

The Marks & Spencers Vandwich tour has been travelling around University campus’s in the UK rewarding students with free sandwiches and promoting graduate careers within the company. Ahead of the promotion students had to vote online for their university to receive the visit. The universities were put head-to-head against another local university to determine a […]

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Natural History Museum welcomes new head of venue hire

Natural History Museum has bolstered its event team with the appointment of Robert Wetherell as head of venue hire. Wetherell brings over 17 years of experience having previously worked at other unique venues in London. Overseeing the Museum’s sales and operations team, Wetherell will be responsible for the development of spaces for evening event opportunities, […]

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Freeman announces ICCA membership

Freeman has joined the International Congress and Convention Association (ICCA), a global community and knowledge hub for the international association meetings industry, representing more than 1,000 specialists in organising, transporting and accommodating international meetings and events. The Freeman ICCA membership provides a unique opportunity for the company to gain insights on key international meetings and […]

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Perfetti Van Melle appoints Maxus as lead media agency as it partners up to promote Mentos Mentors

Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million in billings. The Maxus appointment covers the entire Perfetti Van Melle brand portfolio, including: Mentos, Mentos Gum, Chupa Chups, Fruittella […]

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The National Gallery Company’s Delicious Art range to be available in Boots

This Christmas the National Gallery Company’s Delicious Art range will be available from an external retailer for the very first time. An exclusively designed selection of gift sets are now available at Boots, one of Britain’s largest high street retailers and a leading destination for Christmas gift shopping. Boots is launching the range, which consists […]

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Bluewater to host debut standalone pop-up for Smith & Sinclair

Land Securities has announced that Smith & Sinclair, the creators of the world’s first edible cocktails and flavour specialists are launching their first standalone pop up store ‘The Flavour Room, Bluewater’ in November 2016. Located in Bluewater’s popular Arcade area, adjacent to Rituals and Il Gusto, the 465 sq ft pop-up store, called The Flavour […]

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Sense partners with Hasbro Gaming for Bop It! tour

Showcasing its cutting-edge motion technology, the latest innovation of Hasbro Gaming’s Bop It! game will tour shopping centres across the UK in the run up to Christmas, giving consumers the chance to try out its 10 new ‘moves’ and share the fun through social media. Bop It! delivers a series of commands that players must […]

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Mobile Technik launch ‘Pop-Up’ at Event Tech Live

Mobile Technik has developed a ‘pop-up’ solution to offer flexibility to event organisers, brands and delegates looking to make an impact directly in the footfall of their target market, without spiralling costs. Organisers can let their imaginations run wild when it comes to uses, from pop-up pubs, to discreet breastfeeding and nappy changing spaces, ticketing […]

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Kru Live partner with MTV EMA’s, Rotterdam, 2016

MTV appointed Kru Live to provide a fully managed staffing solution at the recent EMA’s held in Rotterdam. Kru Live’s solution was to partner with their global network, The Staffing and Entertainment Collective.  As lead partner to MTV, Kru Live liaised with their local, fully procured and longstanding partner in Amsterdam to deliver MTV’s live […]

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We Are Social appoints Chris Hughes as Group Finance Controller

Global social media agency We Are Social has appointed Chris Hughes as group finance controller. Chris joins We Are Social from creative consultancy Radley Yeldar, where he was financial controller. Prior to Radley Yeldar he worked as financial controller at creative agency RPM. At We Are Social Chris will manage the company’s global financial structure […]

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