News

Little Tikes announces Play Big Tour

Little Tykes is marking its 50th birthday with experiential marketing activity across the UK during April run by Sense. This spring, Little Tikes is set to launch one of its most playful campaigns to date. As the toy brand celebrates its milestone year in the industry, it will launch its anniversary campaign entitled Play Big. To kick […]

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HurdlGram programmatic direct mail set to deliver big returns for brands

Direct Mail specialist, Hurdle, has launched its all-new, data-driven Programmatic Direct Mail service, HurdlGram. The new service enables brand owners, and media agencies, to efficiently and effectively deliver highly targeted, personalised experiences as part of a truly integrated multi-channel customer engagement strategy. Bringing together the dynamic integration of customer data from CRM systems, demographics, web browsing […]

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Senior hires at Wessanen look to drive UK brand growth

Bryan Martins and Matin MacDonald have been recruited to deliver sustainability-focused UK sales & marketing strategy Pioneering natural food company Wessanen – owner of Clipper Teas, Kallø, Whole Earth and Mrs Crimble’s – has bolstered its senior management team with the strategic appointments of both a new marketing & category director and sales director to head up […]

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Telescope Appoints Kevin Brown as UK managing director

Telescope has appointed Kevin Brown as its UK managing director. With a background working with leading media companies and major brands on high impact campaigns in the US, in the past 18 months Telescope has already gained traction in the UK working with clients such as the BBC, Vodafone Global, Walkers Crisps, Formula E, the […]

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Bright Partnerships delivers for DHL and Manchester United

Bright Partnerships created a global campaign that would support DHL’s objective, to be the logistics company for the world. DHL United.Delivered. was conceived to identify ways to harness DHL’s global presence in order to reach, celebrate and unite the millions of fans around the world not lucky enough to visit Old Trafford or to see […]

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Exposure Analytics launch Apex Live footfall counting

Exposure Analytics are launching Apex, an event technology system that will deliver precision footfall counting at events and exhibitions with 99% accuracy. Apex offers the ability to cover areas as small as one metre squared. Apex uses a stereoscopic camera to measure and count people in a space.  It can be tailored to any event […]

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The Marketors announce Andrew Cross as new Master

The Worshipful Company of Marketors, also known as the Marketors’ Company has appointed Andrew Cross as the new Master for 2019. Andrew was installed as Master at the Company’s Installation ceremony on Thursday 30th January at Drapers’ Hall in London. Choosing ‘Optimism offers Opportunity’ as his theme for the year, Andrew’s leadership of The Marketors […]

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FMBE Awards 2019 opens for entry

Entries are now open for FMBE 2019, whilst the event has a new Well Being focus and a bigger platform for networking. What’s New This Year So, FMBE has announced this year’s categories . The entry is out three weeks earlier this year. Please do note, this allows more time at the beginning of the process, […]

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The Marketing Store revolutionises the creative process by housing creative teams in a newly formed innovation centre

  The Marketing Store is launching The Marketing Store Est., an innovation hub that has been conceived to re-imagine the agency’s creative function. Based in Shoreditch, away from the main agency, Est. will be loosely connected to the TMS network and work on briefs across The Marketing Store’s portfolio of global clients including McDonald’s, T-Mobile, adidas, […]

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Junkyard Golf Club opens in Liverpool One

Grosvenor Europe has announced that Junkyard Golf Club, the leading crazy golf concept, has officially opened its 17,000 sq ft site in Liverpool One. The brand’s fifth site in the UK offers three unique nine-hole golf courses, each with its own distinct theme: Pablo, a ‘polluted paradise’, Gary, a ‘scrapyard disco’, and Bozo, a ‘dystopian […]

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Imagination China builds vivo’s industry first concept store experience

  Global experience agency Imagination, has announced the opening of a new concept store experience – vivo Lab – in Shenzhen, China for Chinese smartphone brand vivo. The immersive experience, which is the first photography-oriented concept launched by a phone manufacturer, officially opened over the weekend. Vivo, one of the world’s largest smartphone brands with over […]

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Liverpool icon launches new Liver Building attraction

Music legend and Liverpool icon Gerry Marsden MBE will take a Ferry ‘Cross The Mersey next month to officially launch RLB360, the city’s latest visitor attraction. Gerry, 76, a friend and contemporary of The Beatles who enjoyed world-wide fame in the 1960s with Gerry & The Pacemakers, will unlock the city icon giving visitors 360˚ […]

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Imagination Park partners with Microsoft to deliver augmented reality to businesses of all sizes

 Imagination Park Technologies Inc, the company bringing augmented reality experiences to consumers and sports fans globally, has announced it is now a Microsoft Partner. “Imagination Park will utilize Microsoft Azure to power XenoHolographic, our cloud-based augmented reality platform, offering companies the ability to provide enhanced augmented reality experiences to customers on a global scale,” said Alen Paul Silverrstieen, […]

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Tottenham Hotspur FC appoints StreetPR for new stadium ‘Fanbassador’ role

Tottenham Hotspur FC has again picked specialist staffing agency StreetPR to provide a team of ‘fanbassadors’ – fan ambassadors, to welcome supporters to its games. This time, though, they will be delivering services at the soon to be opened new stadium, currently called the Tottenham Hotspur Stadium, until a naming rights deal is signed with […]

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Showpad introduces unified sales enablement platform

Global sales enablement leader Showpad, has launched the Showpad Sales Enablement Platform, which unifies sales content, training and coaching into a single, powerful platform designed for the modern seller. With the launch of this platform, Showpad combines interactive selling experiences with industry-leading sales training and coaching to empower the modern seller to engage with buyers as […]

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Telescope appoints Kevin Brown as UK managing director

Telescope, the global leader in audience engagement and social technology, has appointed Kevin Brown as its UK managing director. With a background working with leading media companies and major brands on high impact campaigns in the US, in the past 18 months Telescope has already gained traction in the UK working with clients such as […]

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McDonald’s asks customers, ‘Peely Peely?’ to kick off annual Monopoly game by Leo Burnett London

Creative agency Leo Burnett London and McDonald’s have launched a new finger wiggling advertising campaign called ‘Peely Peely’ to announce the return of the annual Monopoly promotion. With a shared ambition to make the Monopoly game more famous than ever – Leo Burnett London developed a campaign to compel more and more people to get […]

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Blackjack Promotions’ Fiona Rayner takes on international remit

Fiona Rayner (née Tindall) has been promoted to a new role within Blackjack Promotions, to align with the company’s international expansion plans, having taken on the new role of head of experiential and international operations. The announcement comes following the recent launch of a new joint venture for Blackjack in the Middle East, partnering with […]

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New Liver Building Clock Tower AV Experience revealed ahead of RLB360 opening

A world-class audio-visual experience within the Clock Tower of Liverpool’s Royal Liver Building has been revealed, ahead of the new RLB360 visitor attraction’s official opening early next month. The immersive experience, backed by an original music score, is digitally-projected directly onto the walls of the historic clock tower within the 322ft Grade I-listed structure and […]

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The Sofa and Chair Company takes a seat on the King’s Road

Sloane Stanley has today announced that luxury sofa and bespoke furniture specialists, The Sofa & Chair Company, has opened an exclusive pop-up at 320 King’s Road. The pop-up calls upon established retail partners, from the King’s Road, to create new bespoke showrooms for visitors. Designed in collaboration with leading fabric houses including Designers Guild, Romo […]

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Glenn McGrath partners with ThinkMarkets to promote cricket and female empowerment

Fast bowler Glenn McGrath is the latest sports personality to join forces with online financial trading broker ThinkMarkets to promote sport to disadvantaged young people and provide opportunities to a new generation of financial gurus. The launch of the Think 2020 programme will see McGrath, who represented Australia in 124 Test matches and took 563 wickets, […]

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Digital Marketing Institute awards transformational brand programme to venturethree

Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, has awarded its rebrand programme to venturethree. The project comes as DMI continues its aggressive international expansion. DMI aims to further differentiate its offering and elevate its leadership positionwith global organisations that are seeking to become stronger and more competitive in […]

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Cadbury Creme Egg hacks some of the UK’s biggest brands for ‘Easter egg’ hunt around Waterloo Station

Cadbury Creme Egg has partnered with some of the UK’s biggest brands to launch a takeover of out-of-home sites around London’s Waterloo Station. The initiative was developed in partnership with creative agency Elvis. The ad-takeover aims to build on the momentum behind this year’s Creme Egg Hunting Season campaign, which sees Cadbury Creme Egg hacking the […]

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Imagination helps Turkish Airlines’ new global experience identity take off

Coinciding with its 85th anniversary, Turkish Airlines has unveiled a new brand identity, designed by global experience agency, Imagination. The news coincides with the full-service launch of the new Istanbul Airport, Turkish Airlines’ new hub and the single largest infrastructure project in Turkey’s history. In light of this historic step and considering the phenomenal growth […]

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Backlash and Next Retail launch Happy Go Denim Launderette

Next retail and Backlash Creative have created the bespoke ‘Happy Go Denim’ Launderette, a place for guests to discover their perfect piece of denim. Denim Experts were on-hand to help shoppers find the perfect style of jeans to fit their shape. Grazia editors  chose their favourite picks from the latest Next items and were on […]

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The Bullring Estate shines a light on Birmingham

The Bullring Estate, Birmingham’s shopping destination that comprises the Bullring, Grand Central, and Link Street, is hosting an awe-inspiring Festival of Light, from Friday 1stMarch to Sunday 10thMarch. Shining a light on the UK’s second biggest city, the event has transformed the estate’s St Martin’s Square and balcony with interactive light installations. The multi-sensory experience […]

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Oakwood Distribution merchandising services to be outsourced to eXPD8

eXPD8 has consolidated its Field Marketing services by taking over the merchandising services currently provided to Tesco by Oakwood Distribution, one of its subsidiaries. This outsourcing confirms eXPD8’s position as the market-leader providing Field Marketing support in the entertainment sector, and further establishes itself across Grocery and other non-food categories. The move will double the size […]

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Meridian Foods create immersive Shoreditch pop-up

Meridian Foods will be unveiling a pop-up coffee shop at Box Park in Shoreditch, London. From 15-17thMarch visitors will receive a free Rich Roast peanut butter coffee and cookie in return for sharing a #MeridianMoment. The pop-up coffee shop will showcase and educate consumers on the new flavour profile of their Rich Roast range, plus […]

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Alpro unveils world first fully edible takeaway

The ‘Plant-Based Bucket’ – aka. ‘PBB’ – offers a plant-based twist on a traditional chicken n’ chips meal deal; with mushroom ‘nuggets’, sweet potato fries and a creamy garlic dip served in packaging made from a secret combination of nuts, seeds and spices. Created by Alpro, ‘PBB’ will launch in London and Manchester on Plant […]

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Taggarts the driving force behind European Athletics Championships

Taggarts Motor Group is celebrated the success of British athletes at the European Athletics Indoor Championships in Glasgow, which saw it provide an official fleet service. The three-day event at the Emirates Arena, saw a host of British athletes come away victorious, including 25-year-old Scot Laura Muir, who won the 1,500m and 3,000m events two years […]

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CSM Live help Power8 Sprints return to Bristol in style

Following the inaugural and hugely successful Power8 Sprints in 2018, the British Rowing event will be returning, with the help of CSM Live, in 2019. Headlining on the water at the Bristol Harbour Festival on Sunday, 21 July, Power8 Sprints will once again be brought to life by the branding and live experience specialists, with […]

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Seven Dials celebrates #BalanceforBetter for International Women’s Day with dedicated week of events

  Shaftesbury has announced Seven Dials is set to host a week-long celebration for International Women’s Day in March, in support of the West End destination’s overarching 2019 theme of #Balanceforbetter. A wide variety of initiatives, including a dedicated hub and collaboration with Scarlett Curtis – feminist activist and author – will take place, alongside activations by numerous […]

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Tom Odell and Julius Meinl invite the public to Pay with a Poem

This World Poetry Day, Viennese coffee roasters Julius Meinl, in partnership with platinum selling singer songwriter, Tom Odell, are asking people to take time out from the digital world and find a moment of inspiration, putting pen to paper with a poem. The opportunity comes as part of the popular Pay With A Poem initiative, now in […]

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intu Lakeside makeover begins ahead of leisure extension launch

intu Lakeside is getting a multi-million-pound makeover that will transform the centre in time for the launch of its £72 million leisure-led expansion. The £10 million investment will create new entrances and lighting and overhaul mall space linking to the 175,000 sq ft development ahead of several major leisure brands opening there this summer. Family […]

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Krispy Kreme unveils its ‘Magic in the Middle’ Pop-up

  Krispy Kreme’s indulgent doughnut playground pops up this March. The two-day experience is located in the heart of Leicester Square. Guests enter through the middle of the doughnut to discover a deliriously delightful and delicious space, Filled with intriguing surprises, including the new Krispy Kreme Original Filled doughnuts. Doughnut aficionados should bring their imagination and […]

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Brandwidth and Toyota GB enable customers to ‘see inside’ C-HR model with new hybrid Augmented Reality experience

Brandwidth, the digital agency which specialises in providing practical innovation, has  announced the launch of a new Augmented Reality experience for Toyota GB, which enables customers to ‘see inside’ the carmaker’s C-HR model. The new Toyota Hybrid AR application uses Augmented Reality technology and objective recognition software to overlay graphics of the inner workings of the Hybrid drivetrain onto physical […]

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Ingenuity London appoints head of connect to bolster events offering

Ingenuity London has announced the appointment of Rachel Langton as head of connect, to drive forward the agency’s new Connect Events, launching in September 2019 across Europe and the US. Joining the rapidly expanding events team, Langton brings a wealth of experience having previously worked across the Richmond Events marketing portfolio for over 7 years as head […]

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George P. Johnson appoints new senior strategist

Experiential marketing agency George P. Johnson (GPJ) has announced the appointment of Matt Box to the role of Senior Strategist. Box joins from VCCP, where he held the position of planner, working on the Nationwide Building Society and TfL accounts. He brings with him experience from multiple strategic disciplines, including packaging design, direct marketing and above […]

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Online sponsorship marketplace, Connexi, finds the perfect match between Middlesex Cricket and JMAN Group

Connexi – the online sponsorship marketplace – has announced the partnership between Middlesex Cricket and Management Consultants, JMAN Group, that was secured via the platform. The partnership was sourced using the real-time data, fan behaviour insight and detailed search functionality that Connexi offers brands looking to source the best partnership opportunities for them.  Middlesex’s Royal London […]

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Zipcar For Business’ campaign targets SMEs at three London events

Zipcar UK, the car sharing network that gives companies and consumers quick and easy access to a range of shared vehicles, has launched a campaign to engage with key business audiences at a series of London events.  Zipcar for Business were present at the Professional Beauty Show, from 24-25 February, the UK’s largest beauty and spa […]

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Jack Morton and Ericsson bring people closer to 5G at MWC

  Ericsson is helping people get closer to 5G by bringing to life its innovative work at the forefront of this industry at MWC.   Jack Morton Worldwide has worked with Ericsson, as its global experiential partner, to create the experience at this, the world’s premiere mobile industry gathering. This is the 11 th consecutive year in which Ericsson and […]

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Jack Morton creates immersive MWC experience with Sony Mobile

  Jack Morton was appointed by Sony Mobile to create its experience at Mobile World Congress (MWC). The brand and agency have worked together at the event for nine consecutive years. MWC, the premiere mobile industry gathering, takes place at Fira Gran Via, Barcelona from the 25 th to the 28 th February. At this year’s MWC, Sony Mobile […]

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Ocean and AGS Airports introduce Scotland’s Number 1 digital screen

Ocean Scotland and AGS Airports have launched Scotland’s number one advertising tower on the country’s busiest road which connects the nation’s two biggest cities. The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh. […]

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Collider showcases versatility of Seat’s Tarraco at Westfield

Independent creative experience agency Collider has joined forces with Seat to launch its new SUV vehicle. The experiential campaign provided the public with its first chance to see the Seat Tarraco ahead of the official launch weekend, 22-24 February. The activation runs through until 3 March at Westfield Stratford City. As well as offering shoppers the chance […]

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Ecrebo appoints Daniel Thompson as VP Sales EMEA to drive future growth

Ecrebo, the data and execution platform for retail, has appointed Daniel Thompson as VP Sales EMEA. Thompson, an experienced senior sales leader, joins Ecrebo’s executive leadership team and will focus on driving growth within the EMEA region. Thompson brings more than 20 years of retail industry experience working with global ecommerce, digital, retail analytics and big data […]

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Popcorn PR announced as Thorpe Park Resort’s retained agency

Popcorn PR has been appointed by Thorpe Park Resort as its retained consumer PR agency, following a highly competitive pitch. Home to over 30 rides, attractions and live events, including one of Europe’s fastest rollercoaster’s Stealth; Thorpe Park Resort welcomes 1.5million visitors each year as part of Merlin Entertainments plc’s family of over 120 visitor attractions. Thorpe Park […]

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HoloMe brings AR to the catwalk

HoloMe invited fashion-lovers around the world to attend London College of Fashion’s Womenswear Fashion Show. HoloMe implemented its AR technology to live stream the London College of Fashion’s runway collection, bringing the live fashion event to users across the globe. HoloMe has been working to innovate and fine tune its technology to keep redefining boundaries. […]

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Alpro goes big on samples: Plant Power pioneer hits the road with immersive experience

Alpro is kicking off its biggest ever sampling campaign in a bid to encourage even more shoppers to ‘Go Big On Plants’ in 2019. The activity will see 350,000 samples delivered into the hands of shoppers nationwide during February and March. The tour started with an immersive ‘plant-based pop-up’ in Birmingham’s Bullring on 16th February, which will […]

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Lego Wear and Snap Inc launch AR store with nothing in it

The pop-up lets guests step into a shoppable AR experience on Snapchat, as it launches a limited-edition Lego Wear clothing line for adults. Kabooki, the company behind the Lego Wear license, is launching a limited edition collection for adults, at a playful pop-up in London – a shop with nothing inside it except a Snapcode – […]

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The Fairtrade Foundation launches secret hot chocolate salon

Marking the start of Fairtrade Fortnight, the Fairtrade Foundation is set to unveil the world’s first secret hot chocolate salon, hidden inside an unassuming East London newsagent this February. Within the magazine racks and behind the countless snacks, inquisitive chocolate lovers will be invited to press a secret button that will see the shop floor rotate 180 degrees and […]

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Jameson appoints Jack Morton Worldwide as global experiential agency of record

Jameson, the world’s favourite and fastest growing Irish whiskey, has appointed brand experience agency, Jack Morton, as its global experiential agency of record. The appointment was made following a competitive pitch process and is effective immediately. This is a new working partnership for the Pernod Ricard-owned brand, which has not previously had a global experiential […]

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Event Production Show gets set with Brand Experience Theatre

This year the Event Production Show has fully embraced Brand Experience with its dedicated Brand Experience Theatre with FMBE’s Frank Wainwright taking the stage at 11.15 on Wednesday 27th February. Not only that but EPS are producing the FMBE Gallery, 14 photographs chosen by Frank from FMBE’s 2018 entries. These photographs capture the best in  Brand Experience […]

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Cowan London rethinks own label for new brand Jack’s, part of the Tesco family

Independent, international design agency Cowan London reveals the design strategy and packaging behind the own label range for Jack’s stores. Comprising 90 different packaging designs across multiple categories, the unique own brand range, also named Jack’s is rolling out across a number of stores over the next six months. It is not only a major […]

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Blackjack MENA powered by Dulsco partners with The Retail Summit in Dubai

Blackjack Mena powered by Dulsco, the recently formed joint venture between international travel retail staffing specialists Blackjack Promotions and leading Emirati people solution provider Dulsco, is making its first official public debut to industry peers February 13-14 at The Retail Summit in Dubai. As a Silver Partner at the event, Blackjack Promotions will have an […]

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CSM Live creates two-tier experiential fanzone for British Airways at Twickenham

CSM Live has designed, produced and is managing a two tier fanzone, with bars and rugby challenges, for British Airways at Twickenham to help celebrate their 100-year anniversary and to ramp up the excitement and enjoyment around England’s home games. Celebrating their centenary milestone, and as the Principal Partner to Twickenham Stadium and the Official […]

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Liqui Moly enters Formula 1

The German oil and additive specialist, Liqui Moly, opens the 2019 financial year by announcing it is going into Formula 1. It will be advertising on the race track at eleven races. “We hope that out of the more than 1 billion viewers who follow this spectacle on television all over the world every year, it […]

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Aussie saves the UK’s FML moments with new #GreatHairThough campaign

Haircare brand Aussie has announced new research revealing the most common FML moments experienced by Brits. The study marks the launch of Aussie’s new brand campaign – Great Hair Though – whilst Aussie knows it can’t fix daily disasters, it can give  great hair and turn those awkward moments into funny stories to share with […]

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‘Big Little Moments’, 23red and The National Lottery Community Fund promote simple caregiving actions that benefit childhood development

23red and The National Lottery Community Fund have launched a new campaign, ‘Big Little Moments’. The campaign is part of A Better Start, a ten-year National Lottery funded programme set up to help families give their babies and very young children the best possible start in life. This latest work revolves around the idea that […]

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DMA Talent launches Neurodiversity Initiative

  It is estimated by the National Autistic Society that there are around 700,000 people on the autism spectrum in the UK, of those, just 16% of autistic adults are in full-time, paid employment. To help increase employment rates within the neurodiverse community, DMA Talent is leading a Neurodiversity Initiative. This aims to help businesses […]

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Kraft Heinz appoints Live & Breathe to lead UK integrated shopper marketing

The Kraft Heinz Company has brought in shopper marketing specialist Live & Breathe to run its entire UK integrated shopper account and act as primary shopper marketing partner across all its brands. The appointment, following a competitive pitch, ties in with the 150th anniversary of Heinz, which takes place in 2019. Live & Breathe will partner […]

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Showpad welcomes new sales leaders to spearhead continued rapid growth in the UK

Showpad, the sales enablement platform for modern sellers, has welcomed Jim Preston, Iain Masson and Tim Norman into three new strategic roles within its London office. Together, they will be responsible for driving Showpad’s sales in the UK, cultivating high-performance teams that are focused on building relationships with enterprise and mid-market customers. In just six […]

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Facebook Watch opens The National Paw-trait Gallery

Facebook Watch opened London’s first National Paw-trait Gallery, designed especially for  four-legged-friends, with portraits hung at both human and dog eye level, commemorating famous, inspirational and talented dogs from around the globe – a cultural day-out for man’s best friend. The exhibition, which marks the launch of Facebook Watch’s bid to find the ‘World’s Most […]

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The Brave Few and Different Dog Revolutionise ‘A Dog’s Dinner’

The Brave Few, brand experience agency, brings healthy dog food start-up, Different Dog, to pet trade show PATS at Sandown, February 10-11, 2019. Different Dog is the first pet food company to hand cook different recipes each week, sourcing fresh human-grade produce and seasonal ingredients. With dishes including Lamb Hotpot, Comforting Chicken and Keep Me […]

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Acosta Europe announces two new products to provide powerful retail insight

Acosta Europe, the retail sales and marketing group, has announced the launch of two powerful new retail strategy products, Glow and AiTrak, which will provide customers with insights into consumer behaviours. Glow: Consumer testing at scale and speed Glow is a consumer survey tool and digital monitoring system that helps marketers navigate the challenging gap […]

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Road Respect No Look, No Touch, No Phone Campaign

Road Respect, of the Northumbria Safer Roads Initiative, have released their hard-hitting No Look, No Touch, No Phone campaign video on social media and YouTube. The multi-media campaign stretched across 6 months, utilising ‘Last Texts’, messages sent by drivers who unfortunately died as a result of using their phone at the wheel. It started with […]

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Starbucks embarks on sampling tour

To mark the launch of the Blonde Roast Espresso – the new roast that’s smooth but packs a punch – Starbucks is touring the country, giving people the chance to try out its latest blend of coffee for free. From Tuesday 5th February, the eye-catching coffee van will appear in select locations in London, Manchester […]

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Digital agency launches “Days of the Year” Calendar to help brands create piggybacking content and campaign ideas

For the third year running, digital agency 10 Yetis has researched and created a comprehensive ‘Days of the Year’ calendar that enables brands and other agencies to create reactive content and campaign ideas. Compared to 2018, the 2019 calendar has seen around a 20% increase in days that can be celebrated. The printable calendar helps […]

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Lily’s Kitchen enlists Gemsatwork

  Lily’s Kitchen enlisted Gemsatwork with devising an attention-grabbing activation which would put the gourmet pet food brand into the hands of adoring owners, delivering clear product benefits and driving post trial conversations. The campaign also aimed to capture valuable insight to shape future strategies. Office workers were invited to opt in to receive Lily’s […]

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Studio Blvd reflects the changing face of families in the Spring / Summer 2019 campaign for River Island

  River Island will celebrate the diverse faces of the modern family in its new SS19 campaign created by integrated agency Studio Blvd. The #ThisIsFamily campaign celebrates the diversity of families, while challenging the notion of what ‘family’ means in 2019. It follows in the footsteps of Studio Blvd’s ‘Labels are for Clothes’ campaign for […]

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SportPesa become official partner of Everton in the Community

Everton in the Community has joined forces with the Blues Principal Partner, SportPesa, in a partnership that will see them become an Official Partner of the Club’s charitable arm. The partnership will see SportPesa provide funding for Everton in the Community’s long-standing flagship mental health programme ‘Imagine Your Goals’, which since April 2018 has been […]

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Digital platform helps return shoppers to the high street

Following a successful pilot in the north west of England, where 1.4 million pages of local high street offers and events were viewed, a national version Offigo has now gone live. The digital platform seeks to increase spend and footfall in the retail and hospitality sector by bringing the ‘high street’ online and enabling customers […]

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Playpass confirms strategic acquisition of French cashless provider Yuflow

PlayPass has acquired Yuflow, a pioneering French Cashless payments provider to the live events sector, as part of its global expansion drive. Lyon-based Yuflow was founded in 2014 by Martin Rigot-Muller and Jean-Alexandre Janoray, and has processed more than 2 million visitors at over 200 events with its Cashless Payments solution using NFC wristbands. The […]

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Fortnum & Mason partners with Hot Pot for first ever Chinese New Year campaign

Luxury British retail brand Fortnum & Mason has launched its first ever marketing campaign for Chinese New Year, created in partnership with full-service China marketing agency Hot Pot. Packed with Fortnum’s favourites including Champagne, tea, biscuits, chocolates and honey, The Fu Dai Hamper is now available at Fortnum & Mason’s store in Piccadilly, London. The […]

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Buzzoole creates industry’s first ever Influencer Marketing benchmark

Buzzoole, the European influencer marketing platform, is launching the industry’s first ever benchmarking report. It solves the thorny issue of measurement by allowing marketers to prove the effectiveness of influencer marketing. Until now it has been impossible for clients and agencies to compare influencer marketing campaigns against other media. However, by leveraging insights from Nielsen […]

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Social Vend supports Ariana Grande’s new fragrance launch

To promote the launch of Ariana Grande’s new fragrance ‘Cloud’ guests were invited to 9-11 Shorts Gardens to step into the glowing world of Ariana. Once inside, guests could immerse themselves in interactive photo areas and share their content with the #ArianaGrandeCloudUK tag. The experience centred around a custom interactive vending machine, the Vendmax created by London […]

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Lego stores urge public to join their Master Builders in creating a giant Emmet

To celebrate the release of The Lego  Movie 2: The Second Part, The Lego Stores in UK and Germany are taking Emmet, the hero of Bricksburg, to Newcastle Metrocentre and Manchester Arndale. With official Master Builders flying in from the US,  Lego fans will be able to build with them and construct a giant 8ft model of The Lego Movie […]

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East Wintergarden sails into 2019 with Celebrity Cruises

Canary Wharf event venue, East Wintergarden, welcomed Celebrity Cruises and 40 trade partners to celebrate the Travel Agent Appreciation Awards, January 2019. Celebrity Cruises recognised the efforts of the travel trade at its fifth annual Travel Agent Appreciation Awards, whilst marking the successful launch of Celebrity Edge – the first new vessel from the luxury […]

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Benefit Cosmetics launches the ultimate wing shop serving chicken and liner

Roller Liner, the new liquid matte eyeliner from Benefit Cosmetics, gives benefit fans a perfect long lasting winged look, so to celebrate, they brought the product to life with extra wings. A dedicated pop-up shop for foodie fashionistas. Just Wing It, was not the average chicken shop. An unlikely duo, the ultimate fried chicken acted as Benefit’s very own […]

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Contact FMS embarks on Kellogg’s uni roadshow

Contact FMS have deployed proactive brand ambassadors to hand out 9,000 free samples of Kellogg’s Squares and encourage students to destress and have fun on extreme sports simulators, which include GT sports cars, snowboarding and skiing. The event is part of a much bigger campaign, this section is running in four universities across the country, Northumbria, […]

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Kemosabe joins forces with Cult

Kemosabe is in its third year and continues to deliver live events and experiential marketing for brands such as Southern Comfort, Cisco, Ahoy, All Nippon Airways and Philippine Airlines. Cult was born in 2012 and has delivered pop ups, product launches and festivals as well as running full time venues, clubs, restaurants & bars. Cult has delivered experiences […]

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Shelley Sandzer secures UK debut location for Body by Simone

Acting on behalf of the brand, specialist UK leisure property agency, Shelley Sandzer, has secured the debut UK studio for Body by Simone, the revolutionary exercise method created by  fitness guru, Simone De La Rue. Opening at 86-88 Delancey Street on 2ndFebruary 2019, this is the first time the fitness concept has launched outside of […]

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New business win for Highjam

Highjam has announced that it will be working with Lintbells, the veterinary joint supplement and its YuMove brand of joint supplements for dogs, to support them with their new customer acquisition strategy over the year ahead. According to Mintel* the pet care industry is fast growing as consumers spend more on premium food, products and […]

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Unibail-Rodamco-Westfield and Virgin Pure launch purified water refill stations at London destinations

Unibail-Rodamco-Westfield and Virgin Pure have unveiled purified water refill stations in Westfield London and Westfield Stratford City, in a move to encourage the 77m shoppers who use the centres each year to move away from single-use plastic.  Visitors will be able to sample the brand’s popular table-top WaterBars and stay hydrated whilst they shop the January […]

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YMU group aligns brands under new company name

Management company YM&U Group (YMU), formerly James Grant Group, has aligned thirteen of its fourteen individual brands into its holding company name, with divisions now officially recognised as YMU Business Management, YMU Drama and Comedy, YMU Entertainment, YMU Music and YMU Sport. Troika, which forms its Drama and Comedy division will retain its brand name for the foreseeable […]

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Fresh face for The King’s Road with Thedrug.store’s UK debut

Sloane Stanley have welcomed online CBD retailer, thedrug.store, to its first bricks and mortar venture in the heart of Chelsea, trading until February 3 at 341 King’s Road. Starting as an online business and founded by Imperial Business School classmates Johan Obel and Clemens Böninger in October 2018, thedrug.store’s pop-up on The King’s Road has […]

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Studio Blvd empowers women to ditch New Year’s resolutions for Sweaty Betty

Studio Blvd has launched the Goodbye Resolutions: Hello Empowerment campaign for British activewear label Sweaty Betty. The campaign challenges the conventions and pressures of new year’s resolutions and instead inspires women to feel empowered The campaign which launched in January is set to continue with different empowerment mantras through February and March and features three influencers […]

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GMR Marketing names new chief client officers and chief strategy officer

GMR Marketing, a global sponsorship and experiential leader, has announced key personnel moves with three new c-suite level executives. The new chief client officer and chief strategy officer positions elevate the agency’s focus on consumer insights, client relations and global growth. “In a world that’s saturated with messages, it’s harder than ever for brands to connect […]

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Mrs Crimble’s to cause a stir on social media with Topless Baker partnership

Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has announced a partnership with digital influencer, the Topless Baker, on a social media campaign that aims to introduce more cake lovers to free-from bakery. Through his Topless Baker social channels, Matt Adlard – a self-taught baker – shares his  homemade creations with his many  followers. […]

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The Economist expands on new brand TV ads with experiential activation

The interactive experience provides commuters with answers to the questions posed in The Economist’s ‘Never Stop Questioning’ TV ads   The Economist, a leading source of analysis on international business and world affairs recently expanded on its new ‘’Never Stop Questioning’ TV commercials with a companion experiential activation at London Victoria train station.    The experience […]

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NHS Blood and Transplant, 23red and Clear Channel harness live data and real recipients to encourage regular blood donation

23red alongside NHS Blood and Transplant (NHSBT) have launched an innovative new campaign across the Clear Channel Digital Out of Home network. The campaign uses live data from local donor centres alongside images of real blood recipients, with the aim of normalising blood donation and making it more personal and local. The first party data […]

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MetaShieldClean coating repels dirt, dust, and stains on consumer packaging and allows for easy cleaning

MetaShield LLC, an innovator in the field of advanced materials, has announced the launch of MetaShieldClean, a fully transparent, nanotechnology-based coating that repels a significant amount of the stains, dust and dirt which typically accumulate on consumer packaging during ordinary use. The patent-pending coating is ideal for the cosmetics industry, where the appearance of the product post-sale enhances and preserves brand […]

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Oreo partners with Snapchat for European push as it invites people to show their playful side

Oreo has partnered with Snapchat to launch a major pan-European campaign, ‘Oreo People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of Oreo’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency Elvis and includes a partnership with Snapchat. In […]

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Guardian Jobs rebrands portal with new values-led campaign

Guardian Jobs is launching a new marketing campaign to highlight its rebrand and unique values-led offering for recruiters and job seekers. The campaign seeks to highlight how Guardian Jobs’ unique portal helps clients find the right people for roles. Guardian Jobs is rooted in deep specialism across multiple sectors, attracting established and growing job seekers […]

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INVNT boosts offering with launch of new content agency

INVNT, the global live brand storytelling agency, has bolstered its offering with the launch of HEVĒ, a collaboration agency dedicated to crafting ‘Performance Content’ that is narrative-led, innovation- inspired, data-fueled and designed to deliver higher levels of engagement and value for its partners. Two-time Emmy and three-time Webby award winner, Chris Hercik, will lead HEVĒ […]

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