News

Provision Events bags quartet of activations

Provision Events (PVE)  has been commissioned to provide four different activations across the first four big events of the PGA Tour 2018 schedule. With clients as varied as Microsoft, the Tiger Woods Foundation, MD Anderson Cancer Center and the Monterey Peninsular Foundation, these activations mark a flying start to the season and a broadening of […]

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Natalie Maher appointed new CEO of Pollitt & Partners

 Brand agency Pollitt & Partners has announced the appointment of Natalie Maher as chief executive officer. Natalie has joined the agency, to lead a team of 37 partners at the UK’s first 100% employee-owned branding agency. This leadership change is integral to the agency’s continued growth and success. Natalie comments: “It’s always been important to […]

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Freeman doubles down on strategic sponsorships

When it comes to putting on successful events, organisations are constantly challenged to innovate, increase revenue, drive attendance and create exciting sponsorships that drive engagement. With this in mind, Freeman has  announced it is expanding its sponsorship practice to help solve clients’ revenue and audience engagement challenges The expanded practice will apply the company’s expertise in designing tailored […]

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OutCold creates immersive experience for Wilson Sporting Goods

OutCold, a Chicago-based experiential marketing agency, has created an immersive mobile experience for Wilson Sporting Goods that showcases how the company creates its handcrafted leather game footballs. “The Wilson Experience” made its debut at the 2018 College Football Playoff in Atlanta in early January. OutCold created this roving brand experience from a refurbished Airstream trailer. The […]

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M&C Saatchi appoints new chief strategy officer

M&C Saatchi has appointed Raquel Chicourel as its new chief strategy officer, completing the new management line-up and marking the second key senior appointment by the agency’s CEO Giles Hedger since his arrival in July ’17. Raquel’s appointment follows that of Kate Bosomworth, who starts on Golden Square on 8th January as Chief Marketing Officer. […]

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Kalettes undertake Hoxton pop-up

The shop took centre stage in trendy Hoxton from Thursday 30th November until Sunday 3rd December. Kalettes, a natural cross between kale and brussels sprouts brought the brand to life at Hoxton’s Railway Arch, Geffrye Street, London during early December. The store was inaugurated with an evening event that gathered food bloggers and journalists. Bridget […]

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Jack Morton Worldwide hires Sam Moqbel

Jack Morton Worldwide has announced that Sam Moqbel has joined the team in the role of business director. Moqbel will be reporting to Henry Simonds and Caroline Wurfbain who are both SVP, client services directors. In this role, Sam will be handling a mixture of existing client relationships and new business pitches. Prior to joining Jack […]

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London sees in the New Year with Jack Morton Worldwide firework display

London saw in the New Year with a firework display. Jack Morton Worldwide, the global brand experience agency, created the experience – an event which it has conceived and produced for fourteen consecutive years. The display, which took place over the River Thames and the Coca-Cola London Eye, is a unique global showcase for the iconic […]

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Chivas Regal appoints McCann following global pitch

Pernod Ricard-owned Scotch whisky brand Chivas Regal has awarded its global advertising business to integrated creative agency McCann London, following a four-way pitch. The business was previously held by Havas London, which was responsible for creating the long-running and globally-activated “Win The Right Way” campaign. Chivas Regal Global marketing director Richard Black said: “The McCann […]

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Tribal Worldwide London creates Wren Kitchens TV brand campaign

Tribal Worldwide London has announced the launch of an integrated campaign for kitchen retail specialist, Wren Kitchens. The ad, entitled “your kitchen, our heart and soul” reflects on Wren’s unique business model – owning the end-to-end process from design through to fitting. Darren Savage, chief strategy officer, Stuart O’Neill, creative director and Will Gibb, business […]

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Virgin Atlantic unveils Coppa Club Igloo on the roof of Heathrow Clubhouse

An exclusive pop up has landed at Heathrow. Virgin Atlantic has unveiled an igloo on the roof of its terminal three Clubhouse. Virgin Atlantic has collaborated with London’s Coppa Club to bring one of their igloos to the Heathrow Clubhouse. This one of a kind igloo welcomes customers between now and 14th January 2018 offering […]

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Fire Fences win Firestone’s Battle of the Bands

An unsigned Cardiff rock band is dreaming of a massive fan-base and headline gigs at the Millennium Stadium after beating more than 300 grassroots entries to win Firestone’s Battle of the Bands competition. Fire Fences, formed by four Bridgend Brynteg School mates in 2013, have made their biggest breakthrough to date by triumphing in the nationwide […]

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Tesco embark on hyper-local DOOH campaign

By combining Tesco store data with DOOH.com’s RUSH delivery platform, festive product offers and individual store opening hours will be displayed on digital OOH screens in close proximity to stores across the UK. Adverts will display a variety of offers and change throughout day, before switching to a localised store message in the evening, responding to […]

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Meadowhall celebrates Christmas

British Land, joint owner of Meadowhall, has celebrated Christmas with a range of experiential events this year. Signaling the start of the festive season, Meadowhall’s Christmas Live concert with Capital Yorkshire was held on November 8, alongside the Christmas lights switch on.  The sell-out show, now into its seventh year, attracted more than 15,000 fans […]

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The Gate London launches New Douglas & Gordon brand campaign

Tasked with increasing awareness in London and driving property valuations, The Gate’s finely-crafted ‘d&g&you’ campaign challenges the perception that estate agents are more interested in their own targets than their customers’ needs and reflects the transformation of Douglas & Gordon into a modern, property platform business that puts the customer front and centre. The Gate […]

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BeBop Sensors introduces VR glove at CES 2018

BeBop Sensors,  smart fabric sensor technology company, has announced that they will be exhibiting at CES 2018. BeBop Sensors will introduce at CES the Forte Wireless Data Glove, the first fully featured affordable data glove to incorporate haptics, and super accurate rapid sensing for gaming and AR/VR environments for a more realistic VR experience. Also Showing […]

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Sipsmith and Ham Yard Hotel reignite partnership

Sipsmith and Ham Yard Hotel, are heating up their partnership this coming ‘Ginuary’. Hot Gin Roof is returning to the private roof terrace of the hotel with a historically based menu of both classic and new hot cocktails set to treat those gin loving senses. The initial partnership between Sipsmith and Ham Yard Hotel in […]

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Yoti and Jägermeister team up to sell alcohol responsibly

Yoti is working with Jägermeister to promote responsible alcohol sales – and helping people check out faster at the Jägermeister pop up shop in Soho using their ID, on their phone. Jägermeister will sell a range of merchandise and personalised gifts for its fans at a pop up shop at the award winning, independent station Soho […]

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N2O provides Experiential Christmas Market Roadshow for Tesco

N2O delivered a Bavarian-style Christmas Market to thousands of Tesco customers this season. For four weeks from mid-November, the Market got festive proceedings underway at the start of the customer journey in car park, with the chance to taste a range of food and drink from big name brands, all perfect for Christmas. Complete with […]

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Hollywood Bowl strikes again with intu as it signs at intu Broadmarsh redevelopment

intu has signed the UK’s largest tenpin bowling operator as its second leisure anchor for the redevelopment of intu Broadmarsh. Hollywood Bowl has committed to 22,000 sq ft space which will be positioned alongside premium cinema The Light, and other leisure units and restaurants when the redevelopment completes in 2020. The tenpin bowling operator recently […]

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Three new starters at The Market Creative

The Market Creative has strengthened its team with the appointment of three new members of staff. Creative copywriter, Melissa McPhillips has joined the team from AO.com to extend the company’s content proposition. She will work as part of the creative team on a range of home interest as well as business-to-business brands. Melissa will work alongside […]

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Costa Coffee puckers up for Guinness World Record attempt

Costa Coffee is attempting to achieve the Guinness World Records title for ‘Most couples kissing under the mistletoe (multiple venues)’ – and is asking thousands of shoppers across the country to take part. The coffee shop has enlisted the help of celeb couple Rochelle and Marvin Humes, to beat the record. The husband and wife […]

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Blackjack uses geo-tagging to deliver enhanced brand ambassador performance

Making sure promotional staff are delivering activity in the right place and at the right time is key to the success of experiential activity – so specialist staffing agency Blackjack Promotions has invested in the latest geo-tagging technology to ensure maximum impact from brand ambassadors. Developed by AXLR8, the technology integrates with the experiential agency’s […]

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Tetra Pak and GES win Best Stand Award at Gulfood Manufacturing 2017

Tetra Pak won the “Best Stand Greater than 200sqm” award at the Gulfood Manufacturing 2017Industry Excellence Awards. The mega structure, designed and delivered by full-service event partner GES, was a total of 700sqm, with four interactive visitor areas. The stand had several eye-catching features, including a 9sqm LED wall displaying augmented reality for the Tetra […]

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bigdog launches ‘Prize Burst’ Facebook Live giveaway for Sky Bingo

Full-service, integrated advertising and marketing agency, bigdog, today announces plans for the next Sky Betting and Gaming Facebook Live prize giveaway. The activity, taking place Wednesday  13th December, marks the first time Sky Betting and Gaming has partnered with Amy Nickall – presenter, entertainment journalist, parenting author, children’s entertainer and interviewer. Amy was previously the […]

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BE Connected awards shortlist announced

The contenders for this years BE Connected Awards Series have been announced.  Celebrating the best suppliers to the industry, the awards showcase the creative pool of talent that make brilliant campaigns happen. Join us for the live final of this competition on 16th January at OXO2  11:30 – 15:30   Register here to be a […]

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FreemanXP announces new managing director in EMEA

Freeman has appointed Dina Green as the new managing director of its agency team at FreemanXP in EMEA. A seasoned industry professional with broad ranging experience, Green joins from Jack Morton Worldwide. In her role as vice president, business director at the agency, she led operations, creative, and strategy teams to successfully manage and deliver […]

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‘Tis the season to be jolly as intu expands sweet offering across its centres

An award-winning luxury chocolate business has chosen to expand with intu as it opens more pop-up stores across its centres for the festive season. Also joining the brand is the UK’s first cookie dough retailer opening its first shopping centre pop-up store at intu Lakeside. The Amazing Chocolate workshop first launched its pop-up store for […]

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Ph.Creative rebrands with ambitious talent attraction campaign

A talent attraction campaign with a specially-shot seven-minute science fiction film is at the heart of a bold rebrand by Ph.Creative. To better reflect its status as the fastest growing employer brand agency in the UK, the business has redeveloped its website, www.ph-creative.com, to attract new talent to join its growing team rather than attracting […]

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Monkey Shoulder and Drambuie appoint Space to global creative roles

William Grant & Sons has extended the global remit of creative agency Space to include its Monkey Shoulder and Drambuie brands. London-based agency, Space, which already works with William Grant & Sons on its Glenfiddich brand, has been handed creative duties on Monkey Shoulder, its iconic blended malt scotch, as it looks to capitalise upon […]

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Williams Lea Tag appoints David Kassler as Group CEO

Wiliams Lea Tag has announced the appointment of David Kassler to the position of group chief executive officer. David has spent the last decade as a CEO of private equity – backed businesses in the Media, Technology and Creative sectors, including EMI Music, Phones 4u and Deluxe Entertainment. In his new position, David will lead […]

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IE delivers five year consultation through experiential marketing

Independent Events (IE) has been chosen as the experiential marketing company of choice by United Utilities, for a consultation that only takes place once every five years. The roadshow, which is now out in the public arena, is working its way across nine locations in the North West. Appointed by Delineo to deliver the campaign, […]

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KBH On-Train Media expands advertising network with Chiltern Railways contract win

KBH On-Train Media, the UK’s leading agency for connecting advertisers with on-train commuter audiences, has announced it has won the contract to provide on-train media services for Chiltern Railways. The win further extends the KBH On-Train Media network, which covers London and the South-East of England and provides advertisers with targeted opportunities to reach and […]

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Elevate helps Bacofoil shift perceptions at the Cake & Bake Show

  Staffing agency Elevate were chosen by LIFE as Bacofoil’s partner at the Cake & Bake Show pop-up experience. LIFE were appointed by Bacofoil to create and implement the experience. The current perception of Bacofoil is a trustworthy and great quality brand, used by those who know their way around the kitchen. But Bacofoil wanted […]

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RPM launches partnership event for client New Balance and the Virgin Money London Marathon

  Creative agency RPM has announced a new client win with New Balance in line with their sponsorship of the Virgin Money London Marathon as the official clothing and footwear partner.  On the 19th October, RPM co-produced the launch event at Village Underground, East London, to announce New Balance’s partnership and to launch the New Balance […]

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ecobuild to partner with GES in 2018

ecobuild has announced GES as the full-service event partner for its 2018 event. The decision is part of the commitment by ecobuild owner, Futurebuild Events Ltd, to ensure sustainability is a central focus of the event. All partners and exhibitors to the 2018 event will reflect this ethos. A key factor to ecobuild’s selection was […]

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TK Maxx surprises family with festive snow delivery

The Markham family received the gift of real snow at their home courtesy of TK Maxx, and now the family stars in the labels-for-less retailer’s latest behind-the-scenes TV spot. Broadcasting from 13 December, the documentary-style film depicts the Markham family, along with their friends and neighbours, revelling in the unique White Christmas experience, making snow […]

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Banks’s Beer unveil daring graffiti campaign for the holiday season

  Banks’s Beer does away with the cheesy festivities with its refreshingly blunt take on the holiday season. For the unconventional campaign, the brewery transformed a disused, boarded-up building into a giant, 11-metre-tall advent calendar. Each of the 25 windows reveals a cheeky Christmas-themed graffiti design and witty commentary that subverts the season’s conventions. ‘Tells […]

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Lovisa and Virgin Holidays travel to St David’s

The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced that Virgin Holidays and Lovisa are the latest brands to open at St David’s on Cathedral Walk. In November Virgin Holidays, unveiled their first standalone Welsh store on Cathedral Walk.  The new 1,660 sq […]

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Ragged Edge helps Batch Organics cut through a crowded category

Integrated branding agency Ragged Edge has ensured Batch Organics  stands out in a noisy category with the no nonsense brand proposition ‘Straight Up’. The rebrand has been brought to life through a new name, logo, colour palette, brand typography, visual identity and tone of voice. The health and wellness market is crowded by ‘miracle cures’ […]

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Hammerson set to buy rival intu

(Reuters) – British shopping centres owner Hammerson Plc has agreed to buy smaller rival Intu Properties for about 3.4 billion pounds in a long-speculated deal to create a malls giant controlling 21 billion pounds of assets. The all-share offer values FTSE 250-listed Intu at 253.9 pence per share, a 27.6 percent premium to its closing […]

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adidas City Runs kicks off 2018 series with Fulham 10K

adidas, in partnership with CSM Sport & Entertainment, has announced the return of adidas City Runs in 2018. The inaugural Fulham 10K is the first of four events coming to the streets of the capital in 2018 and will take place on Sunday 18th March. Following the huge success of the adidas City Run Shoreditch […]

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Tabasco Pick-Me-Up Pit Stop pops up this festive season

The UK’s first Bloody Mary café, the ‘Tabasco Pick-Me-Up Pit Stop’, is opening its doors to help perk up commuters on their way to work during the nation’s biggest party week. New research reveals that 13.7 million Brits are expected to don their Christmas clobber and attend their festive dos in the third week of […]

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Housing Units appoints The Market Creative for retained marketing brief

The Market Creative has been appointed by Manchester home furnishing store, Housing Units, as its retained marketing agency. The brief includes brand identity development and strategy as well as advertising and communications in-store. Sue Benson, managing director at The Market Creative said: “Housing Units is an iconic Manchester institution, so we know it well and have […]

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AMR International teams up with GES to enhance registration and engagement for Transform Europe

AMR International has announced that Visit by GES and Poken by GES will be the official registration and engagement technology products for its leadership conference, Transform Europe. With optimised experiences for visitors, exhibitors and organisers, Visit and Poken will provide software and services that drive registration, interaction and measurement. Held on 6th December at Savoy Place, […]

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Three and Netflix allow The Crown fans to ‘Borrow My Corgi’

  Inspired by The Queen’s longstanding love of Corgis and the popular ‘BorrowMyDoggy’ trend, Three UK is launching a new canine experience to mark the return of The Crown on Netflix. ‘Borrow My Corgi’ gives fans a truly immersive way to enjoy the show – by binge-watching it in the company of their very own […]

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The Sun fires up I’m a Celebrity excitement with OOH campaign

The Sun has launched a nationwide digital Out-of-Home campaign that will be updated with headlines about I’m a Celebrity, Get Me Out of Here! as the latest series of the hit reality show builds towards its finale.   Kinetic has co-ordinated the campaign in conjunction with Pulse Media and DOOH.com on behalf of News UK, publisher of The Sun, to amplify […]

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Matthew Housden announced as new chair of DM Trust

Matthew Housden has been announced as the new Chair of DM Trust and succeeds Rosemary Smith, director at Opt-4, who has led the Trust since 2015 and helped steer the organisation through the merger of the DM Foundation and IDM Trust. “At one of the most exciting periods of change marketing has ever gone through, […]

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Williams Lea Tag appoints David Kassler as Group CEO

Williams Lea Tag has announced the appointment of David Kassler to the position of group chief executive officer. David has spent the last decade as a CEO of private equity-backed businesses in the Media, Technology and Creative sectors, including EMI Music, Phones 4u and Deluxe Entertainment. In his new position, David will lead the independent […]

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The Economist adds winter flavour to food waste-themed experiential campaign

Latest real world subscription activation highlights critical need to reduce food waste by offering fresh soup made with vegetables rejected by retailers. In a new twist on its #feedingthefuture campaign, The Economist is encouraging Londoners to try free nutritious soup made from vegetables destined for the bin. Engaging with people through a branded mobile trike, […]

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Dublin becomes ultimate Christmas party destination with Because

The heart of Dublin city centre has been transformed into a festive wonderland with the official launch of Ireland’s first-of-its-kind Christmas party venue, which officially opened its doors to the public with a launch night on Thursday 30th November. Après Dublin is a new experiential initiative from  Because delivered with event brand partner Coors Light. The […]

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RPM and Baileys open immersive Treat Stop

Baileys is working with agency RPM to launch Baileys Treat Stop, its first customisable bar menu where guests can transform a range of sumptuous lattes, hot chocolates, exclusive cocktails and even a secret chocolate reindeer serve. Baileys Treat Stop will open its doors on 4th December doors in London’s Covent Garden, welcoming those seeking some festive indulgence. Joanna […]

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Molson Coors appoints TRO for Pravha influencer campaign

Pravha has enlisted  TRO to deliver a tactical on-trade campaign, which comprises innovative bar staff training and in outlet consumer engagement. The extensive programme sees a dedicated team of influencers visit key on-trade outlets across the UK, and has been devised to build buzz and awareness around the product within outlets. Aiming to educate and […]

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easyHotel offers ‘Pupgrade’ service for hipster dogs

The capital’s latest obsession, ‘Social Petworking’, is leading to a rising number of small dogs accompanying their owners on business trips. easyHotel is the only UK hotel chain that allows guests to bring their pets.  For an additional £10 per night, dog owners can book their dogs in for a stay. To assist dog owners […]

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Bricklive Christmas enlists StreetPR for specialist event staff

Bricklive, built for Lego fans, has enlisted the help of staffing agency StreetPR to provide staff for its Bricklive Christmas event at London’s prestigious Saatchi Gallery on the Kings Road, Chelsea. The event, which started on November 25 and runs for six weeks, includes three shows a day for up to 400 people each. Bricklive […]

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Urban Nerds Collective announces Youth Marketing Conference

Youth marketing specialists, Urban Nerds Collective, has announced the date of Next Gen: LDN, a boutique youth marketing conference dedicated to understanding 16-24s. Luke Hodson, Urban Nerds Collective founder, explains: “Current youth marketing conferences are dead. Next Gen: LDN is here to ensure brands truly understand and can credibly engage the next generation of young […]

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Event Buyers Live announces programme line up

The organiser of Event Buyers Live has announced a high-profile speaker line up. The tournament director of the Aegon Championships, Stephen Farrow, is the latest industry professional set to speak at Event Buyers Live, taking place at The Belfry on February 21 and 22. The legal director at Lawn Tennis Association, and tournament director of […]

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Angel Central welcomes the Jägerhaus Bar over festive period

CBRE Global Investors has today announced that The Jägerhaus Bar has opened a festive pop-up at Angel Central, Islington. The pop-up, run by German Events Ltd, is located on the central piazza and will run until December 23.  The Bavarian-style solid wood cabins are decorated in a Black Forest theme with a fully furnished beer garden. Providing […]

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Mahlab enters EMEA Market with London office opening

Mahlab, a creative content marketing agency with headquarters in Sydney, has announced the opening of a new office in London to support its entry into the EMEA market. This announcement follows Mahlab’s win at last night’s International Content Marketing Association (CMA) Awards for its work with Australian insurance provider HBF Health. Mahlab founder and managing […]

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Nottingham Coffee Club joins Nottingham Street Food Club at intu Victoria Centre

intu, owner of many of UK’s largest and most popular retail destinations, has curated an urban dining experience at intu Victoria Centre in Nottingham, showcasing the city’s best independent food traders. Catering for customers hungry for food experience, intu earlier this year launched a new concept focused on local dining in the heart of Nottingham. […]

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M&C Saatchi appoints new chief marketing officer

M&C Saatchi has appointed Kate Bosomworth as its new chief marketing officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been board lead for the women’s campaign ‘This Girl Can’ since 2014 and has been instrumental in […]

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Coca-Cola and Laterooms.com offer sleepover in the famous truck

For the first time ever, Coca-Cola is opening the doors to the red Coca-Cola Christmas truck, to offer a pair of fans an overnight stay on Friday 15th December 2017. The experience is being offered in partnership visit Laterooms.com. To be in with a chance of winning, fans enter the competition online and explain why they are deserving of […]

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The Meredith Collective creates immersive walnut supper club in Shoreditch

On December 2nd, San Fran chefs, Evan and Sarah Rich, will be hosting an exclusive California themed supper club, Rich Table LDN, in Shoreditch. With only 20 seats available, the event has been organised to celebrate the California walnut harvest. Guests will be transported to a beautiful California walnut orchard, designed and built by Meredith […]

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Vax appoints bigdog as lead creative agency

Vax has appointed full-service, integrated advertising and marketing agency, bigdog, as its lead creative agency, following a competitive two-way pitch. It is the first agency appointment made by Vax marketing director Jon Collings, since he joined the brand in September 2017. The contract will see the team at bigdog, led by associate director Harman Randhawa, support Vax as it […]

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Events industry gets behind Hope for Children’s Head Held High appeal

On Giving Tuesday, a number of events-industry companies and individuals announced their confirmed support for Events for Namuwongo, a philanthropic network of international children’s charity, Hope for Children. ExCel London, Freeman and GovNet are amongst the latest additions to a growing list of patrons of Hope for Children’s philanthropic network, Events for Namuwongo (EFN), which […]

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2Heads wins four key contracts

Having applied a commercial minded approach to understanding and responding to their clients’ business needs, brand experience agency 2Heads has won the following multi-year contracts: Rolls-Royce has selected 2Heads to deliver its global exhibitions design and management services program for three years. Following a competitive tender, 2Heads  have been appointed as Rolls-Royce’s global agency. During the tender […]

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KBH On-Train Media appoints head of sales

KBH On-Train Media, has announced the appointment of Adam Moy to the newly-created role of head of sales. Moy has over 18 years’ experience in the out-of-home industry, and joins from Exterion Media, where he served most recently as head of trading, managing the relationship between the National Sales Team, clients, agencies and OOH specialists. […]

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Provision Events brings fun to AT&T Pebble Beach Pro-Am

Provision Events (PVE) has been commissioned by the Monterey Peninsula Foundation to provide a fan experience at the AT&T Pebble Beach Pro-Am to bring an extra dimension to the Pro-Celebrity golf on show. Working with world famous mezcal brand Wildshot, PVE will install two golf simulators into the Wildshot bar to get fans in the swing. […]

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Mattel Play! Liverpool reveal merry 12 days of Christmas

Tis the season to be jolly at Albert Dock attraction Mattel Play! Liverpool as it plans 12 days of Christmas for its young visitors. The Fat Controller is inviting children to enjoy a magical Thomas and Friends themed story-time each weekend leading up to the big day performed throughout his shows. Children are given the opportunity […]

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Whole Earth opens pop-up nut butter fondue bar

Whole Earth has created the first-ever peanut butter fondue bar in Shoreditch, London, which opened to the public on 24-25 November. Over the two days, the Whole Earth Nut Butter Bar became a must-visit destination for peanut butter fans. The unique dining experience gave visitors the opportunity to experiment with different dipping combinations, enjoyed in […]

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Byte London and Just Eat launch augmented reality experience on Facebook

Just Eat has become the first UK company in the tech industry to launch an augmented reality experience using Facebook’s highly sophisticated AR studio. The AR experience forms part of Just Eat’s digital strategy for its recently launched, creative brand platform titled ‘The Magical World of Just Eat’.  It is Just Eat’s largest ever multi-channel […]

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Dacia closes Westfield Pop-Up for Black Friday

Highlighting its commitment to year-round value, Dacia closed its first ever pop-up store for one day only to make a statement against Black Friday and one-off savings. Shoppers at Westfield Stratford, one of the UK’s biggest shopping centres, found the store closed on one of the busiest retail days of the year, with 185,000 visitors […]

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Tech startup Trint appoints veteran Microsoft marketing director

London-based Trint, the AI transcription service, has now set its sights on the UK with a series of key appointments and business developments at a global level. Donna Opzoomer, previously head of international marketing at AOL, joins as VP of marketing to help lead the global and local strategic business plans. Donna has 18 years’ […]

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FreemanXP strengthens client services team with three new hires

Freeman, the leading global provider of brand experiences, has expanded its Client Services team at FreemanXP in EMEA. Leanne Ash joins as senior client services manager, Caroline Duck comes onboard as client services manager, and Laura Howell has been appointed to the role of client services coordinator. Ash brings more than 15 years’ experience to […]

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George P. Johnson relocates to join London’s Creative Hub

Global experience marketing agency George P. Johnson (GPJ) has relocated its UK office this week, a move that will embed the agency in the ever-growing creative hub that is London’s South Bank. GPJ approached the design of their new space around the guiding principles of creativity, collaboration and community, producing a collection of diverse environments […]

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Supermetrics announces successful closure of Series A financing round led by OpenOcean

Marketing analytics company Supermetrics has announced the successful closure of a €3.5M Series A funding round by OpenOcean Capital. Supermetrics aims to further solidify its position as the leading marketing analytics solution on the market by using the funding to strategically invest in its technology. “I’m proud of the rapid growth our exceptional team has pulled off,” says Mikael […]

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Whale and Dolphin Conservation launches 30th anniversary brand identity

Charity Whale and Dolphin Conservation (WDC) has worked with brand design agency, Conran Design Group, to develop a brand identity for the charity’s 30th anniversary awareness activity that launches this month. This identity (which will run for 12 months) aligns with the brand’s existing messaging, and will be used as a platform to help re-engage audiences and raise […]

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BeMyEye Secures $10.5M in Series C Round led by FII Tech Growth Fund

BeMyEye, the European leader in data-driven field marketing, announced today that it has secured $10.5M in Series C financing, led by new growth investor, FII Tech Growth, with investment also secured from existing backers Nauta Capital, P101 Ventures, and 360 Capital Partners. BeMyEye plans to use this new investment to further accelerate its European expansion […]

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Seventa Events Appoints Experienced Events Producer

Experienced client account manager and marketer, Sian Teasdale, has joined Seventa Events in Bournemouth as event producer. Seventa Events has announced the latest addition to their award-winning team. Sian Teasdale has joined the thriving events management company as Events Producer. Utilising her vast experience, Sian will be assisting Seventa Events during the next stage of […]

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Social Vend brings interactive vending machines to The Capital

Major brands have been busy utilising Social Vend’s interactive technology. To promote the launch of the new O2 One Plus 5T mobile device, Social Vend’s interactive vending machines were at locations across the UK. (2 x London – Box Park / 1 x Slough / 1 x Manchester) The machines were each running a custom […]

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GES appoints portfolio director

GES has announced the promotion of Blake Horgan to the position of Portfolio Director for a host of major UK organiser clients. Horgan has worked for GES for over 7 years, in that time he has delivered a series of leading UK exhibitions including Toy Fair, FIT Show and IFE. He also played a key part […]

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intu retailers sign up for festive toy testing lab

Some of the UK’s largest retailers have signed up to take part in intu’s toy testing lab which gives customers exclusive access to test the most wanted children’s toys before Christmas. Opening its doors on 24 November, the 1,600 sq ft pop-up store at intu Victoria Centre will feature more than 20 toys and children’s […]

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Visit and Poken by GES win big at Event Tech Awards

 GES’ leading event registration, engagement and intelligence technology products, Visit and Poken, both claimed silverware at the  2017 Event Technology Awards. The awards night, in partnership with Event Tech Live, was held this year at Troxy, London. In its fifth straight year, the awards shine a light on event technology giants and start-ups that are […]

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Seven Dials launches Christmas instillations with mega choir ‘Some Voices’

On Thursday 16 November, Seven Dials launched their Christmas installations with mega choir Some Voices singing their hearts out to shoppers, creating an immersive musical performance from the central dial monument. A  musical arrangement was created for the switch on moment at 6.30pm by Some Voices, which saw seven festive songs performed by this 300 piece choir, one of the largest […]

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RPM hires new business director to strengthen client services

RPM has  announced a new addition to the senior team. Ryan Bowden joins the agency as business director.  He will be working with senior agency leaders heading up a team to develop industry-leading integrated ideas and strategies aimed to showcase the power of brand experience and shopper activations. Bowden joins RPM as a seasoned business director […]

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Formula E appoints CSM Sport & Entertainment to deliver global PR Brief

Formula E – the electric street racing series – has appointed CSM Sport & Entertainment (CSM) to handle global and local PR. CSM was appointed following a competitive pitch process and will be responsible for delivering greater brand awareness for Formula E through consistent sport and lifestyle media coverage in key markets including: UK, USA, […]

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SpaceandPeople announces Andy Wrights return

SpaceandPeople has announced that Andy Wright is returning to the company. Andy will be re-joining the team in January 2018 as  account director, client services. Andy was previously a key member of the SpaceandPeople retail and brand experience teams for over six years.  In his new role, Andy will be working with Andrew Keiller , client services director, […]

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Bazaarvoice continues EMEA expansion with newly-announced appointment

Sophie Light-Wilkinson is appointed VP Marketing EMEA to support the company’s ongoing expansion in the region London, United Kingdom, November 20, 2017 — Bazaarvoice has appointed Sophie Light-Wilkinson as vice president marketing EMEA. The news follows the recent announcement of Bazaarvoice opening a new head office in Belfast, Northern Ireland, where the company is planning to […]

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Amplify appoints two new creative directors

Amplify  is further fortifying its creative credentials with the hire of two new creative directors: Vikesh Bhatt (the brains behind this year’s headline-grabbing election initiative, 10 Downing Tweet) and Ben Peckett (who helmed the launch of Lee Cooper’s first premium range of selvedge denim in partnership with musician Jack Garratt).   Reporting to Amplify’s executive […]

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Provision Events helps European Tour make final Hero Challenge

With the Atlantic Palm Resort as the spectacular backdrop, European Tour completed its series of ‘Hero Challenges’ this week. Hitting from a beach front tee, some of the best golfers in the world threaded their shots down a line of lights into the Arabian Gulf to a Provision Events’ designed floating green. Accompanied by pyrotechnics […]

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CSM Live announced as Wembley Stadium branding partner

CSM Live recently commenced a new three-year contract with Wembley Stadium connected by EE, which will see the event branding and live experience specialists design, produce, install and remove branding in and around the National Stadium. CSM Live prepared Wembley Stadium for the recent two international friendlies, with five-time World Cup winners, Brazil and four-time […]

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Tribal Worldwide London appoints Adam Powers chief experience officer

Tribal Worldwide London has announced that Adam Powers has joined the agency in the new role of chief experience officer. Powers will report directly to Tom Roberts, CEO, as the agency continues to evolve its customer experience expertise. With over 20 years’ experience, Powers’ remit will involve leading Tribal’s customer experience offering, as well as […]

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Arena UK & Europe supply BFI temporary cinema

Two divisions of Arena UK & Europe, part of Arena Group, played a key role in building a temporary cinema in central London for the BFI London Film Festival. Working with People, the live creative agency who ran the project on behalf of the BFI, teams from Arena Structures and Arena Seating built the 829-capacity […]

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Mobile Techniks’ TrailerFest for brand inspiration

Following the success of the inaugural TrailerFest earlier in the year, the two-day event showcased the latest innovations in brand environments, a range of event pop-ups, roadshow technology and a rental trailer fleet ahead of a busy 2018 outdoor events season. Attendees will benefit from seeing the whole fleet of products in action, with the […]

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Chapel Down pops up in Bluewater

Landsec has announced that Kent based winemaker, Chapel Down, has selected Bluewater, Europe’s leading retail and leisure destination, for its first seasonal pop-up store. The 1,990 sq ft store, located on the upper Guildhall, launched on November 3 and is open to December 31.  Chapel Down is showcasing its complete range of wines, beers and […]

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