A technology-led bar experience is underway
First Great Western is taking a model train set on tour to showcase the great destinations and amazing attractions on offer across the South West
London will play host to the UK’s first ever women-only night cycle event on Saturday 31st May. Over 2,000 women have registered to take part in Women V Cancer Ride the Night, in support of Breast Cancer Care, Jo’s Cervical Cancer Trust and Ovarian Cancer Action
Global creative business, Imagination have created a 4D experience for Ford of Europe for the UEFA Champions Festival, held as part of the Champions League Final, in Lisbon.
Miss Havisham’s online quest to find love is part of the campaign to celebrate the screening of Great Expectations on TV channel Drama on Sunday 25 May at 6pm and repeated on Monday 26 May at 4pm
Some of the best young footballing talent in England showcased their skills this week as they took part in the English Schools’ Football Association (ESFA) PlayStation® Schools’ Cup Festival, 19th-21st May
Super League has announced that it has agreed a partnership with Isuzu to become the Official Pick-Up Truck of the UK’s elite Rugby League competition, the First Utility Super League.
Jessica Ennis-Hill has launched the Vitality Run Series, a major new annual running series
Telecoms to digital entertainment company BT has continued to power up its brand value and consolidated its position in both the UK and Global Listings of the Millward Brown Optimor BrandZ™ Top100 Most Valuable Global Brands ranking.
Signature – the UK’s leading awarding body for qualifications in deaf communication, has enlisted one of Media Agency Group’s specialist divisions to launch an engaging outdoor campaign in London.
Showforce, a global provider of event crew, has opened a dedicated office in Glasgow ahead of the Commonwealth Games and Ryder Cup this Summer
Mash Staffing has been engaged as the preferred supplier of event staff to Banqueting House, Whitehall, which is cared for by independent charity Historic Royal Palaces
SpaceandPeople has secured an agreement with London music agency Miles to manage promotional and brand experience activity at this year’s Fusion Festival in Birmingham
Created by Arc London, the new campaign encourages 25-35-year-old women to expand their Kenco coffee repertoire by including the newly launched Kenco Millicano Sunlight Blend
Chesham-based Global Infusion Group (GIG), one of the UK’s leading catering, logistics and brand support companies, has been named Buckinghamshire’s ‘Company of the Year’ and ‘Exporter of the Year’
A major fund raising campaign being run by the North East’s leading shopping centre is halfway to reaching its target – raising more than £11,000 in less than 10 days since launching.
A Summer of cricket with sizzle is underway
Air New Zealand launches the AirNZreLAX tour this week to showcase its innovative Economy Skycouch and Premium Economy Spaceseat seats to travel agents and consumers across the UK.
Orchid FM is and Microsoft delivery partner, Cloudamour are celebrating the agency’s seamless transition to Office 365
Staropramen UK is launching a new brand positioning created by The Marketing Store
Yazoo Milk Drink has launched an innovative sampling campaign allowing consumers to claim a free bottle of Yazoo through a mobile vouchering mechanic, redeemed at local convenience stores.
Projection Artworks has worked with the Lift Agency to produce an electrifying video-mapping show for the launch of Mark Cavendish’s collaboration with cycling brand Specialized.
Prestige ‘PopShop’ has been announced as the world’s first creative and cost-effective system for temporary retail events.
Brand Belief’s market-leading Gastro Alfresco multi-brand, multi-discipline campaign returns this summe
Projection Artworks (formerly known as Projection Advertising) has worked with experiential marketing agency TRO to create a virtual driving experience that allows people to fully test-drive the new Nissan Leaf without leaving the building.
Shoppers can now make a difference to a major charity – and own a limited edition memento of a unique chandelier.
Smirnoff – the world’s leading premium vodka – is on a mission to bring down the velvet rope around racing via its new partnership with Sahara Force India Formula One Team.
England captain, Alastair Cook, and newly appointed head coach, Peter Moores have officially launched Waitrose sponsorship of the England Cricket Teams.
TeamHaven has announced the immediate availability of TeamHaven Mobile for iOS.
Cosine has announced its success in winning the first National field marketing contract with Philip Morris Limited (PML) following their decision to appoint a specialist field marketing agency.
Cheil UK has created an in-store campaign which will see Samsung take over John Lewis windows to launch its new ‘iconic’ WW9000 washing machine.
Space has created the ‘Full Flavour Refreshment’ campaign featuring shopper marketing and advertising to jointly promote two low alcohol beverages
The tour is offers Monster Energy
London’s minicab company Green Tomato Cars hired promotional staff from Lola to help create a buzz around their I Love Polar Bears campaign.
Wyke Farms, the UK’s largest independent cheese producer and milk processor, starts its summer sampling tour next week and will be reaching over 2 million consumers throughout the summer.
The bear-shaped sponge snack brand will target families across the country to build on its successful launch last year.
The agency will provide a full HR service
BD Network will run the experiential
The brand will ask ‘Have you got the bottle?’
Big match ticket sales have been boosted by the field team
The events are taking places at the venue across the Easter weekend
BlackBerry and Disney have both used the service
The agency has sculpted attention for the brand alongside an OOH programme
Live streaming and social media were made engaging by Really Creative Media
Cadbury has commissioned marketing communications agency, RPM, to enhance cohesion across the brand’s annual Easter Egg Trails campaign that takes place in partnership with the National Trust and National Trust for Scotland.
DeltaDash is a companion dashboard reporting iPad application for the SMR7 iOS and Android Data Capture Soloution
We at Baconinflate offer a creative temporary solution incorporating Creative Design, UK Manufacture and Logistical Event Support.
The sales development agency has pooled data from several sources together to show the value of its insight
Bonne Maman launched its first ever UK experiential campaign today, inviting the public to ‘explore the house of Bonne Maman’.
History was brought to life for Amazon Prime as a row of pirates could were seen swinging in gibbets along the infamous Execution Dock on the river Thames
House of Experience has announced a partnership with Emirates, as part of the development of their innovative visitor attraction, the Emirates Aviation Experience.
Anchor is embarking on a nationwide tour across Tesco and Asda supermarkets this April as part of their continued marketing push for Anchor Cheddar
The brand will target influencers
The new division will focus on immersive brand connections
Arcstream AV has helped build the experience
The launch at Hush in London’s Mayfair was attended by a raft of brand representatives and leading marketing agencies.
eXPD8@Tradewins has been created
The activity used Nelson’s Column projection
The sponsorship has been announced just before the Alpine event
Blink is offered externally for the first time
The event is backed up with a further skatepark experience
Multiple brand engagements are planned
The demos engaged individuals and onlookers at the same time
The Onmicom agency is furthering its reach into markets around the globe
Proximity London have brought together talented artist Lizzie Mary Cullen and cutting edge technology by Grand Visual to create a real time giant Mother’s Day card for Oxfam
The activity tapped into the rugby club ethos
The acquisition adds experiential expertise to Big Cat’s growing business
The RFID and event tech business will add extra expertise to Mayridge
Several destinations will be promoted together to the event world
Octopus Investments, one of the UK’s fastest growing retail fund management companies, has appointed sport and entertainment agency Generate to deliver its 2014 sponsorship, PR & digital activation within T20 cricket.
The match will be in May
The stand goes on to Beijing, Paris and LA
Public Health England has hired brand experience agency BEcause to host pop-up testing stations in Wakefield for two weeks in March, offering free blood pressure checks to local people aged 40 and over.
A South Coast shopping centre has become first in the UK to use the revolutionary Beacon technology that enables retailers to acknowledge customers’ presence and deliver targeted ads
The new name reflects an expanding expertise
The Willow Foundation is the only charity in the UK to provide positive and life-enhancing Special Days for seriously ill 16 to 40 year olds.
The events have been created by Imagination
The brand environment was created by PR agency Virgo Consumer Health & Wellbeing and built by Hothouse IWG
The event is now in year 3.
A travelling exhibition will go Australia wide
The agency and brand are undertaking a major campaign at retail
The high profile appointment is of strategic significance to the agency
The team was awarded for service provision
The new service enables a switch from other platforms
It will help keep thought leaders on track.
A national campaign is underway
SSG Create, the London based brand experience agency, has been tasked with managing HTC’s entire Mobile World Congress brand experience for the fifth year running
SGA Productions is behind the tour
Simon will work on sales and rental for experiential
The activity is devised by DLKW Lowe, produced by Grand Visual, and booked by Mindshare and Kinetic
Slingshot Sponsorship is helping with the event partnerships
The two iconic Australian brands are working together on the promotion
A select 100 will represent the brand for a year
The agency has already enjoyed brand experience success for clients
The talent agency and historic event space look a good creative mix
The CJ Services business has rebranded
The surveys provide realtime results
The programme operates across 75 stores
Through the deal Mash will look after Cava’s clientbase