Today experiential agency psLIVE and partnership and sponsorship marketing agency Dentsu Aegis Network Sports & Entertainment (DANSE) have united and rebranded as MKTG UK. This follows the 2014 Dentsu Aegis Network acquisition of US-based lifestyle marketing agency MKTG, which now makes up one of Dentsu Aegis Network’s nine global brands. MKTG UK combines the expertise […]
On 1st June 2016, Kabuto Noodles is bringing a giant colouring in billboard to London’s most stressed boroughs, touring Westminster, Greenwich and Hackney, offering busy Londoners respite from a tough day at work with a calming colouring in billboard and serving up hot noodles pots from their range. Working with top mindful illustrator Mike Collins […]
SoftBank Robotics Corp and SoftBank Corp have announced that its humanoid robot ‘Pepper’ will support Google’s Android. presales the of models for developers will begin from July 2016. Ahead of the presales launch, SoftBank Robotics will offer a beta version of ‘Pepper SDK for Android Studio’, a software development kit that enables the development of […]
Freeman has announced that its brand experience agency FreemanXP has appointed Jo Warne to the newly created position of Senior Client Services Manager in the UK, effective immediately. Warne joins FreemanXP from George P. Johnson, where she was most recently employed as operations manager, overseeing the IBM UK account. Throughout her more than 15-year tenure […]
The MCE British Superbike Championship arrived in Kent for the next round of the series at Brands Hatch on May 20/21/22 at Bluewater. At an exclusive launch event last Thursday guests were able to get up close with the racing Superbikes at Bluewater ahead of them hitting the Kent circuit a day later. The 200bhp […]
Freeman has announced a multi-year sponsorship agreement with Ladies European Tour golf professional Sophie Walker. Walker will be a brand ambassador and sport the Freeman logo on apparel, headwear and her tour bag. She will make her first appearance representing the brand at US Open qualifying at the Buckinghamshire Golf Club on May 25th. “Sophie […]
From May 24th to 28th TRO is welcoming visitors to the ‘BMW Championship Village’ at Wentworth Club, as the BMW PGA Championship 2016 officially opens. TRO are activating BMW’s brand experience at the golf tournament for the 12th year running. For the first time, visitors will be able to instantly purchase a vehicle via the […]
The Moretti Gran Tour – the festival celebrating authentic Italian cuisine and culture will be returning to the capital this summer. Visitors to the pop-up in Brick Lane, East London will be invited to experience a culinary tour of Italy’s regions, with ten street food vendors serving traditional Italian delights from midday until late. New additions to the food festival include a […]
Natterbox, the UK-based global voice cloud services provider has announced the launch of Natterbox VoiceCloud PBX for Salesforce, the first complete global telephony system that is managed from within Salesforce. This global service introduces a new era in self-service telephony – landline and mobile – for the world’s leading enterprise cloud ecosystem. With this announcement […]
The latest ONS retail sales figures released today show substantial year-on-year growth in online sales, indicating that consumer preference for e-commerce continues to grow unabated. The value of online sales increased by 9.3 per cent compared with April 2015 and increased by 1.7 per cent compared with March 2016. Many well-known big high street names such […]
L’Oréal Professionnel brought Hair Fashion Night through our doors of Village Underground. The evening was full of buzz and energy as top hairdressers created stunning hairstyles, as well as offering expert advice on colour, cut and styles. Agency Fisher Productions provided the delivery for the London part of this global event, which was billed as […]
Duracell has announced it is an Official Partner of the 2016 Great Run Series, as part of a new campaign to help runners ‘Unlock the Power Within’. Duracell is officially powering the 12 race series that sees 180,000 runners compete annually across the UK. The Series includes marquee events such as the Great Manchester Run, […]
Shoppers remain unsold on buying online without having seen products physically, especially when it comes to big ticket and personal items like shoes. According to new research from business intelligence research consultancy Future Thinking, although just under half of UK consumers (42%) buy online as a matter of course, we’re more likely to buy tablets […]
This May bank holiday weekend The Lego Imagination Factory lands in selected Smyths Toys stores, inviting families along to help free the power of the Lego brick with their imagination. The Lego Imagination Factory will be popping up in 12 Smyths Toys stores from 28-30th May and Lego is looking for young builders to join […]
Freeman’s brand experience agency, FreemanXP, is celebrating its second year of business in the UK, and has recently relocated to larger premises in London. This is a testament to the agency’s continuous growth since inception, as well as plans for on-going expansion throughout 2016 and beyond. FreemanXP was comprised of a handful of full-time staff […]
Space has strengthened its client service team with the appointment of Anna Roberts as group account director. Anna brings over seven years of integrated experience to Space including a client-side role at Sky followed by agency positions at RPM and, most recently, BD Network. During her career, she has worked with a number of leading […]
TRO and Ribena are currently half way through a nationwide train station activation, targeting daily commuters by handing out juicy bottles of Ribena Light. Kicking off in April, a burst of activity saw Ribena Light distributed at busy London train stations, before moving on to Leeds, Manchester and Liverpool. A second fortnight of sampling activity will take […]
Brand ambassadors supplied by Independent Events have been hitting the streets of the UK over the past two weeks to get out the vote for boohoo.com in support of two ITV Lorraine’s High Street Fashion Awards. Boohoo.com have been shortlisted for a 5th consecutive year for both Best Online Retailer and Best Curvy Collection for […]
Clash of Kings, the mobile real time strategy game, has launched a brand experience and online content campaign to promote the game among new players in the UK. The activity, created and produced by Wasserman, launched yesterday evening, with 125 Knights taking to the streets of London to battle evil Lava Monsters. The campaign will […]
FMBE Symposium, May 25th Tobacco Dock has today named its stellar line up of panellists. The event sees an opening address, four keynotes speakers and 4 panel debates. The event, which also has a lunchtime showcase of a record event in Sport Stacking, will be attended by a sell-out VIP audience of 120 delegates and […]
REL Field Marketing is named by Great Place to Work® as one of the UK’s Best Workplaces in the large category (organisations with 500+ employees) in their annual Best Workplaces list. This is the second time REL Field Marketing has achieved this honour which recognises high trust, high engagement and workplace culture. This is the […]
A green six-metre statue of the PG tips Monkey drinking a cup of tea set sail down the Thames on Tuesday May 17 th The two-storey topiary was crafted from 110,486 fabricated green tea leaves. PG tips Green Tea and Monkey were inspired to create the ‘vision in green’ to highlight a forthcoming ‘Green Paper’ […]
TBA has teamed up with Projection Artworks to turn the world’s tallest windmill into a giant dynamic projected story of the life’s works for the Nolet family, the makers of premium drink brands Ketel One vodka and Nolets gin. The event took place on Saturday 14 May at ‘The Windmill De Nolet’ in the brand’s flagship […]
Goose Live Events, organisers of the Silverstone Classic, has announced a three-year charity partnership with Prostate Cancer UK. This is the first time the classic motor racing festival has aligned itself with an official charity partner and Prostate Cancer UK was chosen as a particularly appropriate cause for the event’s target audience. The announcement was […]
In the UK, Benefit has pledged for a second year to donate one hundred percent of its profits from its brow wax services during May to its two key charity partners; Look Good Feel Better, who help women and teenagers combat the visible side effects of cancer treatment, and Refuge which supports women and children […]
Thai beer brand Chang Beer is hosting a ‘refreshingly Thai’ experience at Westfield Stratford shopping centre on Thursday 19th May, during which shoppers can receive a ‘Massage in a bottle’. Londoners will be invited to receive a free massage, which will appear to be inside a 2-metre-high Chang Beer bottle built to replicate the brand new […]
Latest real world campaign engages potential subscribers through an innovative solution to the global clear water shortage. Would consumers drink coffee made with water derived from their own – or others’ – urine? This is the question that The Economist is putting to Londoners over the summer in the latest edition of its multi-award-winning Discomfort Food campaign, […]
TRO is bracing itself for its busy event season by recruiting and training 20 new Event Operators to supplement its existing workforce of 45. As part of its full service offering, TRO’s 65 Event Operators are the ‘team on the ground’ who transport, set-up and manage event kit and activations for clients including BMW, Volvo, […]
Creative agency Space has been appointed to work on the Starbucks’ Ready to Drink range, which is produced and sold across EMEA by Arla Foods. Space won the work following a competitive three-way pitch to work with Arla. Space will be responsible for all UK above the line shopper marketing, promotional and brand experience activity. […]
As part of the 250 date “Velux 2016 Tour” of the UK and Ireland, Kommando and partner agency, Story, are shedding some light on the brands latest and most modern addition to their product portfolio. In order to give Velux suppliers and installers a preview of the features and benefits of the range, an immersive Virtual […]
Nyetimber, has been announced as the naming partner of the Sky Bar on British Airways i360 The Nyetimber Sky Bar is located inside British Airways i360’s aerodynamically designed glass pod. Customers will glide slowly up to 138m for 360-degree views of Sussex whilst drinking a glass of Nyetimber’s Classic Cuvee sparkling wine and other drinks […]
Global brand experience agency, Jack Morton Worldwide has been appointed by Prudential to create a series of films for Prudential RideLondon, 2016, following a competitive pitch. The first film of the series is released this week. Staged for the first time in August 2013, Prudential RideLondon is the largest festival of cycling in the world, […]
FMBE Symposium, 25th May, Tobacco Dock has teamed up with Kru Talent International to cover FMBE Symposium in a unique way – using a speed artist called Sam the Portrait Illustrator. Sam will draw the event as it unfolds and FMBE will show off the pictures in series following it for our prin and online […]
Vitality has announced a partnership with English cricketer, Joe Root who takes on the role of Ambassador. Joe joins Vitality Ambassadors Jessica Ennis-Hill and Jonny Wilkinson. As a national sporting hero, Joe will be using his passion for healthy living to inspire people to get active and make positive changes to their health. He will […]
TRO has delivered two exclusive Scandinavian pop-up shops at The Oracle in Reading and Silverburn in Glasgow where the new Volvo S90 and V90 were unveiled to the UK public. One week into the four week pop-up programme, end of activity targets had already been achieved – proving the “power of the pop-up” is set […]
Media agency Maxus UK, part of WPP, has launched Maxus Pie, a ‘plug and play’ personalised marketing technology service for marketers in small and mid-size organisations. Designed with speed and agility in mind, Pie enables advertisers to switch it on and have it fully active in weeks rather than the two years or longer that […]
Easitech has launched Lazertouch, the world’s first mini projector that transforms any surface into a finger-activated touchscreen. Weighing 5 ounces, Lazertouch projects a tablet-sized 20-inch to gigantic 150-inch display onto any wall or surface to create a virtual touchscreen and interactive white board for meetings, presentations, 3D movies, immersive gaming, VR, and more. Winner of […]
Logobrand has been crowned ‘service business of the year’ at the Nottingham Post Business awards at a ceremony held at The East Midlands Conference Centre on Wednesday 11th May The awards recognised achievement and highlighted the innovative people and companies in Nottinghamshire and were sponsored by intu, HSBC, and Champions- the brand agency, to name […]
Imagination delivered a transformed stand at this year’s Commercial Vehicle Show bringing Ford of Britain’s ‘One and Only Transit’ messaging to life and leveraging the new visual identity from the 2016 ‘Unlearn’ brand campaign with bold and impactful stand design and architecture. The Commercial Vehicle Show, Ford’s flagship event for its Commercial range, welcomed 20,000 […]
Independent creative agency ZAK launches a new creative campaign to mark the New Balance and Liverpool FC’s new football kit this week. As New Balance Football’s global creative agency, ZAK devised the ‘Made for Liverpool’ campaign to demonstrate how supporting Liverpool FC is more than just supporting a football club, it’s a way of life […]
Hendrick’s UK has launched an on-trade engagement campaign which sees a team of ambassadors visiting up to 100 mainstream bars nationwide to raise awareness of the peculiar way to serve Hendrick’s & Tonic – garnished with cucumber. Riding in sidecars on vintage motorbikes wrapped to resemble a cucumber, the ambassadors are touring London, Leeds, Nottingham, […]
To celebrate the start of summer, restaurant delivery service Deliveroo is unveiling a 3-day pop up event in central London which will run from 8th-10th June 2016. City dwellers will be able to step out of the hubbub of the concrete jungle and into a secret garden, with plenty of sheltered nooks and open-air spaces to […]
Global brand consultancy, The Partners has completed a repositioning programme for the Argos value offering with the launch of a new Simple Value range. Featuring over 140 lines starting from 99p, Simple Value features a range of essential products for the home and everyday items, available to buy online and collect from over 800 points […]
Arla Foods UK has extended its relationship with StayinFront, the Provider of mobile, cloud-based field force solutions for consumer goods. Arla deployed StayinFront TouchCG to its UK sales force to increase the efficiency and effectiveness of its field operations. Sales representatives can use the mobile dashboards, KPIs and data-driven selling tools to complete retail tasks […]
Primesight, MediaCom, Kinetic and Newslink are synchronising digital out-of-home (DOOH) ads with radio spots in a major campaign to promote Subway’s popular pulled pork sub. The ads, launched Tuesday May 10 is running for two weeks,and is focusing on the flavour of slow cooking and use Primesight’s Network of Digital 48s and Digital 96s in tandem […]
Andrew Leaver has been appointed managing director of Blue Square Marketing. The move brings a senior name over from client side field and retail marketing, to the agency. Leaver previously built and led Samsung’s IT and Mobile retail team. Leaver’s appointment is a significant move for Blue Square Marketing, a young and ambitious agency that […]
Volvic Juiced is launching its biggest ever brand campaign and innovation launch. The £1.8m marketing campaign is focused on recruiting new consumers into the brand and supporting the launch of its new Volvic Juiced Tropical 50cl variant. The campaign was launched on May 9th and will run throughout the summer months. The campaign celebrates the […]
Whole Earth launches the campaign after research finds the sandwich to be the lunchtime snack of choice for 81% of Brits. Whole Earth, the healthy peanut butter brand from Wessanen UK, is supporting British Sandwich Week 2016 with a #NaturalBornFiller campaign. Running from 8-14th May 2016, British Sandwich Week is a week-long celebration of the […]
Freeman has announced the acquisition of Exhibit Surveys, a market research and consulting firm. The move supports the company’s goal to continue to grow its resources to support strategy,design and digital by adding an experienced group of researchers with a deep understanding of data and measurement. “By expanding our research, data and analytics expertise, we […]
Sunbaba provided the stage backdrop for the Wilde Ones at the 2016 Gumball 300 Rally in Regent Street on Monday 2nd May. This was the second time in three years Sunbaba supported Wilde Ones. The company supplied the artwork and Gumball logo whilst Sunbaba utilised one of their specialist materials to deliver the solution. Their Ultramesh […]
Fashion store Joules attracted a queue on leads at Badminton Horse Trails this weekend as the official clothing supplier to the famous three day event celebrated a dog’s day out with owners. The event is renowned for its dog loving activities so the instore OpenBooth photo activation, delivered by agency Boothy, drew quite a crowd. […]
This year’s Grand Ex award from Event Marketer in the US has been presented to Momentum Worldwide for their Amex activation at the US Open which saw tennis fans facing up to a real serve from Maria Sharapova. Here is a video about the winning campaign.
London, Leeds and Glasgow have been specially chosen as the three locations across the UK to be refurbished with a new tropical décor. Costa has brought summer to the three locations with full sized window, floor, wall and table vinyl’s printed with tropical prints and flamingos. Hot pink neon signs lighting up the store, while […]
Taste of London announces a line-up of some of the UK’s best chefs, a selection of more than 40 of London’s latest greatest and most exciting restaurants, live cooking demonstrations, interactive culinary features, masterclasses, live entertainment and more. This year, Taste of London is set to welcome a host of world class chefs who will […]
A new leadership team has been appointed to unify OgilvyOne and OgilvyOne Business and to bring to market three specialist acquisitions in the UK. OgilvyOne and OgilvyOne Business will now report into a new executive OgilvyOne team, which will be led by Jo Coombs, as its Chief Executive. Jo Coombs was the Managing Director of […]
Formula 1 star Romain Grosjean has set the standard for drivers to beat by completing a unique and fun test of agility and skill. Romain put a Jaguar XF through its paces around a new ‘Smart Cone’ course to mark the start of Jaguar’s ‘Art of Performance’ tour. The global tour, which starts in Europe […]
Over the Mayday Bank Holiday weekend, five House of Fraser locations across the country played host to a first-of- it’s-kind Live Hyper-Lapse Instagram wall, to celebrate House of Frasers’s position as the title sponsor for the BAFTA Awards. Manchester, Bluewater, Oxford Street, Newcastle and Glasgow had screens in their display windows scrolling through Gifs, photos and hyper-lapse […]
Nass Festival has strengthened its bond with the world of BMX by hosting the BMX World Championships, as sanctioned by the International BMX Freestyle Federation. Chaired by Mat Hoffman, the iBMXff have recognised the progression of the contest and riders are bringing the BMX World Championships back to the UK, for the first time since 1988. Nass festival revellers […]
Freeman has appointed Brea Carter to the newly created role of content manager and copywriter, in a move designed to enhance the company’s content marketing and news capabilities within the EMEA region. Carter brings a journalistic background to the business, having most recently worked at industry publication Event magazine.Prior to this, Carter worked as a […]
The House of Peroni Residency is bringing a taste of Italy to Shoreditch this Summer. Centred on the theme of ‘for the love of Italy’ (Amare l’Italia), the house will be a homage to Italy and the ingredients unique to the country’s rich landscape.The house will be open from May 19th to July 1st World renowned […]
To celebrate the launch of the new offering, Krispy Kreme is set to introduce ‘Hole in the Wall’,a pop up that offers Krispy Kreme fans an exclusive opportunity to taste the limited edition Nutty Chocolatta doughnut in a mini immersive experience before it goes on sale. Launching from Monday 9th May, Hole in the Wall will […]
A global household appliance developer and manufacturer with a 3billion annual turnover has opened its flagship UK head office in the West Midlands ahead of its latest global product launch in June. Vorwerk UK, Headquartered in Wuppertal, Germany, opened a 1,700 square foot office in Balsall Common, Solihull, next door to the Heart of England […]
Leicester City fans will be able to toast their captain Wes Morgan with a limited edition Captain Morgan bottle, featuring the star player, following his team’s victory in the Barclays Premier League title on Sunday. The spirit brand will release a limited bottle designed to celebrate the Premier League winner’s victory – replacing their famous […]
Broadgate celebrates the anniversaries of some of Britain‘s literary greats with a modular built Reading Room in Finsbury Avenue Square. The ‘off the shelf’ Losberger modular event space provides a welcoming reading retreat from the hustle and bustle of city life. Broadgate is a 30 acre fully managed business campus in the heart of London’s […]
Creative consultancy DS.Emotion has acquired HC Advertising based in London. HC was established four years ago by Laura Carroll and has found great success specialising in property and place marketing. The acquisition will bolster the client portfolio and team in DS.Emotion’s London studio. Laura Carroll is to join DS.Emotion and will become Managing Director of […]
Frame, the Glasgow-based creative marketing agency, has been appointed by the Scottish Football Association as its sole creative agency for the FIFA World Cup Russia 2018 qualifying campaign. Following a competitive creative pitch, Frame was awarded the contract to deliver a full schedule of marketing communications aimed at promoting Scotland’s road to Russia in the […]
On Saturday 30th April, Fiat teamed up with One For The Boys to drive conversations about male cancer and hosted an experiential evening of live music and entertainment at Troxy. The event, entitled the ‘Masquerave’ dance party hosted by One For The Boys chairman, Samuel L Jackson, saw surprise acts Craig David and Sigma take […]
Sweets popped up around shoppers at Westfield London on Saturday 23rd April, when acclaimed artists from 3D Joe & Max invited visitors to complete their first piece of 3D street art using more than 7,000 pieces of Haribo Tangfastics.The 3D street art, which was commissioned by Haribo, showcased sweets bursting from a party popper. Measuring […]
Manchester Airports Group (MAG) has appointed Primesight to handle its out-of-home (OOH) advertising contract over a five-year term effective from May 2016. The contract was awarded following a competitive pitch and covers MAG’s four UK airports at Manchester, London Stansted, East Midlands and Bournemouth, reaching approximately 50 million passengers a year. Manchester and London Stansted […]
Robbie Savage, Golden Male and Golden Ale ambassador was painted from head-to-toe in gold as he opened the John Smith’s Golden Tanning Pub, a traditional pub that’s also a tanning bar for men. The Golden Tanning Pub served John Smith’s Golden Ale and glittering golden spray tans all under one gilded roof on April 27th. Combining elements of a traditional […]
Tribal Worldwide, London has announced the promotion of Kelly-Ann Maxwell to the newly created role as deputy managing director, and the appointment of Marc Elmer to the role of Volkswagen head of delivery at the agency. Maxwell, formerly head of operations at Tribal Worldwide London, will work alongside managing director Tom Roberts, focusing on the […]
The winners of the Event Photography Awards 2016 were revealed at Church House Westminster. The awards reception, attended by finalists, judges, media and VIPs from the event industry, celebrated the best event photography from the past year. Amateur photographer Naf Selmani took the gold, receiving the overall accolade of the Event Photography Awards as well as […]
React Surveys has appointed Jill Spencer as a director for its mystery shopping services to UK and Global retailers, entertainment venues and other sectors. She is also Vice President of the European chapter of the MSPA (Mystery Shopping Providers Association), which recently awarded Elite Membership to React Surveys, the first service provider to achieve this […]
Fashionistas from across the North East headed to Darlington for the town’s first ever outdoor catwalk. On Saturday 23 April, the town’s Grange Road was transformed into a 14m runway where a parade of models showcased this summer’s looks in a series of shows. National names such as Binns – House of Fraser, M&S […]
The Soho Hotel has announced the re-opening of its newly re-designed private event spaces by owner and design director, Kit Kemp. The spaces comprise of bold wallpaper designs, unique works of art and bespoke furniture pieces. The Indigo and Sandra Blow rooms can be easily transformed from a dining room to a corporate boardroom or […]
Musion Events Limited and its holographic technology took centre stage in the stunning TV launch of No7’s new beauty product. Alessandra Ferri – aged 52 and one of the world’s most iconic ballerinas – danced alongside her 19-year-old holographic self in the first TV commercial of its kind. This was also the first mainstream TV commercial […]
A new online marketplace for the events industry has launched. Event Equipment and Kit, Eek, enables event organisers, suppliers, production companies and agencies to buy and sell new and old equipment. Set to revolutionise the events sector, Eek is the brainchild of Steven Sheppard, managing director of Event Solutions South. Sheppard comments: “I have spoken […]
Jaguar Land Rover unveiled the all-new Jaguar XF Long wheelbase (XFL) at the Beijing Auto Show – developed exclusively for Chinese customers. With the addition of the third China-built vehicle and the first locally-manufactured Jaguar to its joint venture, Jaguar Land Rover continues to demonstrate its long-term commitment to the Chinese market and providing Chinese […]
St Christopher’s Place off Oxford Street in London will be showered with over three million petals on Wednesday 4th May for the Boots UK Petal Party to highlight the impact of night-time hayfever. or ‘Insneezia’ – the insomnia-esque effects of hayfever symptoms at night. Under a sky of falling petals, Lauren Pope from The Only […]
Qatar Airways kicked off the launch of its new Birmingham flight route with a multi-sensory experiential activation at the Bullring Shopping Centre in Birmingham. Delivered by BEcause Experiential Marketing, the experience offered shoppers the opportunity to travel to four distinct destinations offered by the new Birmingham to Doha route through an interactive pop-up. Provided with […]
Liverpool’s Lizzies gathered at Chavasse Park in Liverpool ONE on Saturday 23 April to celebrate Queen Elizabeth’s 90th birthday. More than 200 women from across Merseyside passed on their well wishes to Her Majesty and formed an iconic portrait, ‘Elizabeths Through the Ages’, to mark the occasion. A range of Lizzies, from birth through to 90-year-olds, assembled to […]
http://fieldmarketing.com/fmbe-symposium-2016-an-industry-to-take-pride-in/ FMBE Symposium, May 25th, Tobacco Dock London has attracted some very senior people from brands, agencies and consultancies. The paid attendance for the event has already attracted senior figures from clients including Allied Bakeries, Britvic, Brompton Bicycle, Davenport Strategy, Firmdale Hotels, First Base, intu, Hammerson, Haughton Honey, Krispy Kreme, Land Securities, Mondelez, Mozilla, Pepsico, […]
Family short break provider, Center Parcs has appointed Hope&Glory as its retained consumer brand agency following a three-way pitch. The brief involves positioning the Center Parcs brand as a champion of family time through editorial and social channels, as well as increasing awareness of what makes its Villages so unique. The PR campaign will build […]
Ford’s latest activity used The Clear Idea’s transparent car transporter as a PR platform for the Ford GT’s race car debut at the season-opening race of the FIA World Endurance Championship April 17, 2016, at Silverstone. Ford wanted to introduce the car to its audience before it hit the track by taking it on a […]
Famous faces including Kimberley Wyatt, Nicola Roberts and Jaime Winstone came together for a night of decadence to celebrate the launch of Magnum Double: Magnum’s most indulgent range. The event, hosted by fashion icon Suki Waterhouse, was held to bring to life the bold and daring attitude of Magnum Double and inspire guests to […]
Renault, in partnership with Manning Gottlieb OMD, Hertz and experiential agency Fusion Events, has launched a fleet of 70 Renault Twingos throughout central London in a bid to raise awareness and engagement of the cute A-Segment super mini. The cars, which will be available for test drives between Wednesday 20th – 22nd April on […]
Omobono, the creativity and technology agency for business brands has been honoured with a coveted Queen’s Award for Enterprise. The Awards are given on a recommendation by the Prime Minister and announced by HM The Queen on her birthday. Omobono won the Award for outstanding continuous growth in international trade over six years. It counts […]
UK BMX shop, SourceBMX, has entered into a knowledge transfer partnership (KTP) with experts at the University of Brighton. The KTP will be centred around the recently-opened Source Park – a huge underground skate park facility situated under the seafront in the heart of Hastings. There are two aims to the KTP. The first aim is […]
Asset Space are pleased to announce that they have appointed Andy Wright as an Account Director within their commercial team. Asset Space is an award-winning, asset management-minded commercialisation business, working predominantly as an outsourced resource for shopping centre and shopping park owners. The team is made up of industry specialists who fully understand the property […]
Some exceptional brand experience campaigns have won headline awards at this year’s British Council of Shopping Centre (BCSC) Opal Awards. The Awards recognise excellence in shopping centre and retail space commercialisation. FMBE’s Awards Director Frank Wainwright was one on 11 judges for this year’s Opals, on a team that represented senior industry leaders from brands, […]
A key milestone in the exciting development plans at London Luton Airport took place on Friday 15th April, with LS Travel Retail UK & Ireland launching a range of incredible new brands in to its flagship Aelia store. Travel retail specialists, Blackjack Promotions, were on site to support many of these brands with staffing solutions […]
TAAP’s ToughTab digital forms demo app is now available for download from the Windows Store. Also directly accessible from the ‘start’ menu of the recently released Linx ToughTab 8” rugged Windows 10 tablet, the app allows access to a wealth of sample digital forms designed to eliminate paperwork for organisations. Including digital forms such as: […]
Wednesday 6th April 2016 welcomed the first day of ‘Unlearn Performance’ – a two-day Ford drive experience at the Silverstone track. The experience marked the culmination of significant logistical endeavours to welcome seven separate stakeholder groups to their own tailored programme of activity. Crafted to support Ford of Britain’s ‘Unlearn’ campaign, the Silverstone drive experience offered […]
#Hashtag, the photographic experience creators, are combining the old school world of the polaroid picture with bespoke branded frames to engage and excite people at activations up and down the country. #Hashtag-trained brand ambassadors, armed with #instant branded polaroid cameras, can roam an event, capture the moment and produce instant branded pictures as giveaways, whilst […]
GiveSmart appoint independent staffing agency Kru Live as their sole partner in a three year agreement. GiveSmart is a full service fundraising solution for electronic bidding, donating and voting at fundraising events, balls, gala dinners and auctions. This collaboration marks the beginning of a promising alliance between two organisations who share in similar values and […]
Crown has been appointed following a competitive pitch, to deliver a Peugeot brand event for dealer principals, sales managers and sales executives. Taking place across four days in June, dealer principles, key managers and executives from the entire UK dealer network will experience an immersive brand event that will showcase a range of exciting new […]
Integrated agency MRM-Meteorite, in partnership with Drayson Technologies, transformed the street lights of a South London suburb into air pollution sensors to put the dangers of air pollution in the spotlight. MRM-Meteorite’s ‘Light the Way’ project took place early April at Waveney Avenue, Peckham Rye. Street lamps on the road were lit in red and green to indicate […]
H&M have commissioned sfd, Pavegen and Projection Artworks to kick-start World Recycle Week that runs from the 18th to the 24th April and emphasises the importance of implementing “clean thinking” in everyday routines. Joining to celebrate the launch is rapper M.I.A, who will be releasing her single, “Rewear It”, at the event. Projection Artworks, the […]
DBi, Havas Media Group’s digital analytics and data consulting division, has announced the appointment of Jonathan Tate as its new Sales Director. Tate will work in partnership with Rob Jackson, DBi’s Managing Director, as well as the Group’s senior management team, which includes the recently appointed CEO of Havas Media Group UK and Ireland – […]
Land Rover has become the first automotive company to use Facebook Live and Periscope for live streaming test drives. A series of actual test drives, broadcast live throughout April, will enable fans across the world to get close to the action and see first-hand the capability and versatility of Land Rover vehicles. Live broadcasts will […]