Mexico celebrated the Day of the Dead last week at London St Pancras Station with an immersive pop up photo experience created by The Flash Pack. Over the week, 4302 people went through the booth and 1721 photos were taken which resulted in 646 shares on social media. The activity consisted of a five meter […]
The House of Vans restaurant, The Wall SE1 is now opening as a public bar for the first time, allowing visitors to enjoy a festive cocktail or craft beer and cider on Thursdays and Fridays, 4pm-10pm. The experiential venue, renowned as an central London hang out for brand fans of the urban skatewear brand Vans, […]
Explorers of alcohol, Smith & Sinclair, are inviting the curious and adventurous to jump down the rabbit hole and embark on a multi-sensorial journey. Taking over the downstairs of Benefit’s flagship store on Carnaby Street, Eat Your Drink will challenge all perceptions of what alcohol can be by deconstructing cocktails. Visitors can expect an assault […]
Topman, one of the biggest single brand high street retailers in Europe, has teamed up with Projection Artworks to create the brand’s Christmas window display. The Topman 2015 Christmas window is a show-stopping customer experience that uses cutting-edge projection mapping to create a statement window in the brand’s flagship Oxford Circus store. Projection Artworks has […]
Independent Swiss watchmaker and ‘official supplier to the world of aviation’ Breitling celebrated the opening of a new 1500 square foot store at Bluewater with an aviation inspired evening that included appearances by the British Royal Air Force Aerobatic Team, The Red Arrows alongside Breitling Air Race champion Nigel Lamb. The official unveiling of the […]
Following a lengthy shortlisting and selection process, experiential agency 37-Grad have been selected to become the sole German member of The Staffing Collective. Originally formed in the United Kingdom, The Staffing Collective is a collaboration of best in class event staffing and entertainment agencies worldwide, recent memberships include the USA, Italy and Czech Republic. Using […]
Independent Events have blended immersive technologies with experiential marketing this summer, developing the UK’s first Oculus Rift safe driving simulator for Road Respect, a road safety campaign in the North East of England. The Oculus Rift driving simulator focuses on driver behavior, the dangers of drink-driving and has been designed to incorporate iconic North East […]
intu has kicked off the festive season with a TV commercial that will be aired across digital platforms and tailored for regional TV networks around the UK. The fully integrated, through-the-line campaign was developed from insights gained from intu’s extensive customer insights programme, and clearly defines intu’s role in the lives of its shoppers this […]
UK cider brand, Orchard Pig is keen to prove its flying ahead of competitors with an innovative new delivery service. Drones are rapidly becoming part of distribution networks and Orchard Pig, a craft cider brand based near Glastonbury has announced it’s experimenting with its own unique version. Taking it a step further, this delivery service […]
In a continuation of their fashion-themed campaigns, Bueno have launched an initiative giving their customers a chance of winning one of ten fashion prizes every day as well as exclusive offers from a range of Bueno’s fashion and beauty brand partners. Over the course of a prize-packed 13 weeks, almost 1,000 prizes will be given […]
Jack Daniel’s has partnered with Kinetic to deliver a red-hot Out of Home (OOH) campaign to help launch the newest addition to the Jack Daniel’s family – Jack Daniel’s Tennessee Fire. The campaign, planned and executed by Kinetic, the global leader in planning and buying OOH media, and MediaVest will see three 2D installations of […]
French liqueur Cointreau is set to become the very first spirit brand to be retailed at Liberty of London. Forming an influential partnership, Cointreau will support a series of high profile activations with Liberty of London across the coming year. To kick off the collaboration, Cointreau recently supported the launch of managing director Ed Burstell’s […]
Starbucks has announced the launch of its Red Cup Christmas campaign, featuring season favourites such as Gingerbread Latte, Toffee Nut Latte, Eggnog Latte and Honey and Almond Hot Chocolate. Created and executed by Manning Gottlieb OMD in partnership with Fuse Sport + Entertainment and Mobile5, the campaign will kick off with a socially charged, bespoke […]
Sales people are more single-minded when it comes to achieving their goals than any other profession, according to research conducted by specialist recruiter Randstad Sales, Marketing and Retail. In a survey of 10,728 working Brits – including 630 sales professionals – conducted as part of the annual Randstad Award , almost seven in ten sales […]
Reflecting its more strategic direction and bolder ambition, real world marketing agency Sense has taken on Francesca Zedde as Planner. Moving from JWT, where she spent two and half years, Zedde’s career began in Milan, including roles at Saatchi & Saatchi and TBWA. “These are exciting times at Sense,” said planning director Alex Smith. “We’ve […]
OmniServ, a subsidiary of ABM and a UK airport service contractor, has developed a new partnership with London Heathrow Airport and Wildstone Airports to start selling media across its inter-terminal bus fleet, offering brands an untapped opportunity to engage with a captive audience. The first-of-its-kind offering will enable brands to completely immerse into the environment […]
Brits are not waiting for Christmas to get spending at the shops. New research by intu shows the majority of British adults have a full shopping list to complete before the end of November – and what they are planning to buy often depends on where they live. Following reports of resurgent consumer confidence in […]
CJ Retail Solutions has announced the appointment of marketing director Mike Houghton to its board. In his new position at the Runcorn-based agency, Mike will be responsible for ensuring that the company’s values and proposition are communicated and implemented correctly. This will involve working hand-in-hand with the sales and operations teams on a day-to-day basis […]
Cadbury’s latest confectionery, Marvellous Rocky Mallow Road, tours shopping centres across the UK in a two-day sampling drive at the end of October. Families will be offered free samples of the new Marvellous Rocky Mallow Road chocolate bar, which launched in September. Cadbury brand ambassadors, provided by Blackjack Promotions, clad in branded Cadbury caps and […]
To celebrate their ninth Birthday, teapigs is hosting their 3rd Free Tea Day, giving out over 100,00 cups of tea. Commuters can pick up their free teapigs samples at Waterloo, Charing Cross, Brentford, Liverpool St, King’s Cross, Birmingham New St, Manchester and Leeds Train stations from 8am-9.30pm. From 10:30pm – 2:30pm the teapigs birthday party […]
tfconnect and AEO are joining forces on a range of initiatives aimed at addressing the talent equation in the events industry. The tfconnect ‘hrconnect’ group, launched two and a half years ago, has, among other things, partnered with AEO to evolve and develop the AEO salary survey which benchmarks salaries benefits and packages across a […]
Shoppers in Covent Garden were treated to a ‘joynormous’ surprise from Freddie Flintoff on 29th September. Channelling the ultimate genie, Flintoff made dreams come true as he brought joy to unsuspecting passers-by to celebrate the launch of Cadbury’s new ‘Joynormous’ on pack promotion. Taking street entertainment literally to the next level, the crafty cricketer hid […]
Haribo prepared London commuters for Halloween by erecting a giant trick or treat door in Victoria Station today. Commuters were encouraged to dress up In the spooky accessories supplied and knock on the 3.5.m high door to see what lis behind. From behind the door, treats from Haribo’s Halloween range, were given out with a […]
On October 21st, Starbucks unveiled ‘a theatre for Reserve coffee’ with the opening of a new concept store situated in the heart of London’s theatre district on Upper St Martin’s Lane. The first of its kind in Europe, the new Starbucks Reserve bar offers a multi-sensory experience built around its array of exclusive Reserve coffees […]
Grass Roots, provider of employee and customer engagement solutions, announces that its Customer Engagement centre of excellence has been recognised by client Center Parcs as ‘Best Supplier’ for 2015. Center Parcs is a short-break holiday company which operates five holiday villages in the UK. The company holds its internal annual supplier awards each October and […]
Samsung’s experiential showcase, the Samsung Galaxy Studio, is open to customers. The Studio, which will be open from Friday 23rd October to Tuesday 3rd November, in Westfield White City’s Main Atrium gives visitors the chance to experience Samsung’s new intuitive wearable experience, the Gear S2 smartwatch and other never seen before in the UK devices. […]
TomTom launched their latest Spark and Runner 2 exercise watches with an experiential event bringing together exercise and music at London’s Ministry of Sound, supported by Infinite Group. The launch party was inspired by Ministry of Sound’s work creating a bespoke 30-minute mix for the new TomTom watches, called ‘Running Trax’, designed to help improve […]
The National Trust unveiled the final part of its integrated ‘Coast’ campaign, with an online film showcasing the Nation’s Ode to the Coast. The campaign celebrates the fiftieth anniversary of the National Trust’s Neptune Coastline campaign and aims to raise public awareness and affinity with the charity’s work protecting 775 miles of coastline, for ever, […]
Omniplex Group operates cinemas in 22 locations in the Republic of Ireland and Northern Ireland. It is the largest cinema company in Ireland and is 100 per cent Irish-owned. React Surveys supports quality standards at Omniplex with a mystery shopper programme that includes assessment of the overall presentation of the cinema and the customer experience […]
Global research and insight company, IRI, has launched its new Price & Promotion report, looking at trends in pricing and promotion of fast-moving consumer goods (FMCG) in Europe, including the UK. It provides marketers and retailers with valuable insights, enabling them to benchmark trends and plan future paths for growth Price and Promotion in Western […]
Slingshot Sponsorship have announced that they have made the shortlist in the ESA Excellence Awards three times. Against fierce competition with a significant increase in award entries this year, Slingshot have been shortlisted within the B2B Activation Award for their work in securing Hill Dickinson as a sponsor for GB Taekwondo, focused on reinvigorating staff […]
The next three weeks will see offices across the country invaded by brightly dressed Ryvita Fruit Crunch teams, handing out free samples of the crispbread snack. Their mission is to provide a sweet escape to the dreaded mid-morning and mid-afternoon slump that can be a daily issue for workers and their employers. Included in the […]
This month, intu’s 15 branded centres will be delivering a brand immersion campaign to promote the Snoopy and Charlie Brown: The Peanuts Movie, ahead of its release on December 21. “Earlier this year we delivered the first national UK shopping centre brand immersion campaign for the launch of animated film, Home. It was a great […]
Infinite Group used A chart-topping DJ mixing and scratching decks and a competitive buzz wire game to promote TomTom’s products. Staff from the Swindon-based field marketing agency attended the Dixons Carphone Autumn Retail event to demonstrate the products including the TomTom Bandit camera, TomTom Spark exercise watch and the full TomTom sat nav range. Dan […]
Tonight The Flash Pack will showcase its multi camera Bullet Rig and Retro photo booth at the FMBE awards held at the Troxy. The Flash Pack Bullet Rig creates a 360 degree ‘Matrix’ style image of a person frozen in action. This custom built technology fires the cameras simultaneously to capture the images and then […]
Holmes & Marchant has created the branding for the first London Transport Museum pop-up shop in the capital, opening this week. The agency’s branding work has added energy and immediacy to the museum’s identity, creating a compelling offer for consumers. The pop-up shop sits in South Kensington’s Tube station, will be open daily from 10.00 […]
Shoppers in Covent Garden were treated to a ‘joynormous’ surprise from Freddie Flintoff on 29th September. Channelling the ultimate genie, Flintoff made dreams come true as he brought joy to unsuspecting passers-by to celebrate the launch of Cadbury’s new ‘Joynormous’ on pack promotion. Taking street entertainment literally to the next level, the crafty cricketer hid […]
BEcause Brand Experience has announced two key strategic appointments: Jon Spary as head of new business and Lyn Warner as finance director. The new hires will both be instrumental in BEcause achieving its ambitious plans for growth. Brand experience agency BEcause has appointed Jon Spary as its head of new business. The new hire comes […]
Originally formed in 2013 by UK agency, Kru Live, The Staffing Collective is a collaboration of best in class agencies worldwide; agencies that specialise in event implementation, staffing and entertainment. Following a lengthy selection process the group now has members appointed in 32 countries. When selected each member agrees to work to the same high […]
intu is seeing in the new season’s fashions in high-flying style as it collaborates with distinguished print designer Celia Birtwell. Celia Birtwell has created an exclusive intu Jacobean print as part of intu’s autumn/winter 2015 fashion campaign, ‘Turn over a new leaf.’ The designer print has been transformed into a flowing gown by Manchester School […]
Global sport and entertainment business, CSM, has announced it is setting its sights on investing in North America and Asia following the completion by Providence Equity Partners (“Providence”) of the acquisition of Chime, CSM’s parent company. Investment in these regions will be complemented by the strong organic growth that has been the hallmark of CSM’s […]
Golf fans saw records broken at the British Masters in Woburn as Matt Fitzpatrick, who at the age of 21 made him the youngest player in the field; was crowned champion with his first professional title win. Throughout the event running from the 8th to the 11th of October ,over 57,000 supporters were kept refreshed […]
Bulmers cider brought artists from across the music spectrum together for an exclusive concert at One Mayfair in London on 13th October, pioneering a new grime-orchestral sound as part of the brand’s #LiveColourful LIVE campaign. Grime artist, Lethal Bizzle, Hollywood composer, David Arnold, and in-demand British singer songwriter, Sinead Harnett, appeared on stage together for […]
Fenwick, which has been Newcastle’s retail flagship for more than 130 years, has crossed the river to intu Metrocentre, Gateshead – and its 13,000sq ft. Christmas Wonderland, at the Platinum Mall, opens on Saturday 17 October. Until January 2016, it will be bringing shoppers everything from decorations, cards and wrapping paper to trees, food and […]
Over the last few weekends, Bassetts Vitamins have brought a rainbow park to shopping centres up and down the country with help from Brey Leino. The Rainbow Park is an interactive experience that supports Bassetts ‘Family life with more colour‘ campaign and encourages children to be active and creative. Upon entering the rainbow park, which […]
The marketing technology startup accelerator Collider has just launched its Collider15 Autumn crowdfunding round, giving advertising and marketing professionals the opportunity to invest in a portfolio of disruptive marketing technology startups from as little as £100. The Collider15 Autumn fund will invest in 10 startups, who will be selected by an investment panel made up […]
EE has employed Infinite Group to supply field marketing to 530 of its retail stores across the UK, helping the telecoms giant cross sell its “Quad play” offering. The UK’s biggest mobile phone and 4G network provider is leading the charge in Quad play services; bundled mobile, landline, broadband and TV from the same telecoms […]
whynot! were challenged by Anchor to engage shoppers early in the festive season. Anchor Spreadable wanted to use this period before Christmas to target price-conscious dairy spread consumers, encouraging them to spend a little more and trade up on taste in the lead up to Christmas. The new campaign plays on the fact that most […]
Stature PR has been briefed by male grooming brand, men-ü following a competitive 4 way pitch. With an initial focus of launching their new Pro Black Shaving Brush and Liquifflex styling product, the campaign will aim to build upon consumer and trade media awareness of the range as well as managing all media activity and […]
Bluewater is welcoming back the Science Museum for a second year running in the build up to Christmas. The 1,250 sq ft pop-up store will be located on the upper Thames Walk, adjacent to House of Fraser and Early Learning Centre, and be open from October 19 to December 31. Both entertaining and educational, The […]
For the second year running, Kommando has partnered up with Story UK and the Scottish Government to “make the invisible visible” and bring to life the dangers of second-hand smoke in a 29 date national tour. Set in a custom built living room scene, the campaign uses augmented reality to let parents view their child […]
International content company, The Moment, has completed the third and final instalment from the first year of Kenco’s Coffee vs Gangs project. Set in the heart of Honduras, the scheme is actively helping young people to escape the pull of dangerous gangs, and build a new life through training and development from coffee farming, to […]
Global creative business, Imagination, will this week deliver Canon EXPO 2015 in Paris, Canon’s flagship event in EMEA highlighting imaging innovation and future technologies. Filling the entire Grande Halle de la Villette over three days from October 13-15, Imagination’s London-based team will deliver the design, installation and logistics for the 15,000 square metre exhibition. Bringing […]
The Rugby World Cup is proving a massive hit with on-line and in-store customers of intu branded shopping centres. In partnership with MasterCard, intu, is leveraging its size, scale and national brand to great effect throughout the tournament with on-line and in-centre events, attractions and a game app. A week after launch, the captivating game […]
In collaboration with their partners Beyond 90, Sledge produced the Rugby World Cup 2015 Manchester Fan Zone in Albert Square. The three-day event (9th-11th of October) the 16 hours of sport attracted over 10,000 people a day with almost 18,000 pints of beer consumed. Friday afternoon saw Rugby International Mark Cueto and 2003 rugby world […]
Ahead of the opening of W Amsterdam, W London – Leicester Square will ‘go Dutch’ with a themed takeover to celebrate the launch. Guests of the hotel will be transported to the heart of the Netherlands for a two-week long period with immersive design, a remixed Dutch menu, Dutch-inspired cocktails, film screenings and a number […]
Integrated agency LIFE has helped breast cancer awareness charity CoppaFeel! bring its sixth Festifeel fundraising event to life. LIFE has designed the event creative and orchestrated a variety of activities and attractions for the takeover of this year’s venue, House of Vans London. Along with creating merchandise in the form of shirts and badges to […]
The British Masters supported by Sky Sports will return to The European Tour International Schedule for the first time in seven years. The tournament, taking place at Woburn Golf Course will run from the 7th – 11th October and expecting 60,000 visitors over the 4 days. Working with The European Tour and its leading players […]
Moonpig, the online card, flower and gift retailer, unveiled their Moonpig ‘Flower Garden’ at London’s One New Change shopping precinct last week. The activity, proposed and managed by experiential agency House of Experience, showcased the brand’s range of bouquets in a garden setting alongside a photo booth ‘confession shed’. Consumers who entered the shed to […]
On a mission to spread morning smiles across the nation, Lyle’s Golden Syrup has today opened the doors to the world’s first “Selfie-Service” Café, following research that 42% of Brits describe the morning as the worst part of their day with over 22 million Brits revealing they don’t muster up a smile before 9am. The […]
The Art Fund, the national fundraising charity for art, has joined forces with dating app Happn to challenge the UK’s dating community to fall in love with art. Intended to target 18-35 year old Londoners, the project is the first association of a disruptive mobile dating app and a charity to promote the availability of […]
To celebrate the launch of their new frozen roast potatoes, McCain has teamed up with London foodie innovators the Robin Collective to create London’s first immersive roast potato pop-up experience – “Sunday Best”. The event at 18 Maddox Street, Mayfair, invites ticket holders to embark on a journey through the seasons and enjoy Sunday dinner […]
Opening its doors from 29th October – 25th November at 152 Brick Lane, the month-long event will bring the heart of the Italian home to London; giving customers the opportunity to eat, drink and make themselves at home Italian style. Entitled ‘Vita all’Interno’ – meaning ‘a life lived inside’ – The House of Peroni residency […]
The first BMW i pop-up space opened on Monday 5 October in Newcastle’s Intu Metro Centre in collaboration with Lloyd BMW Newcastle, where it will be live for a total of three weeks. TRO has designed the brand space and experience taking style cues from the award-winning BMW i3 and i8 vehicles, focusing on technology […]
On 8th October original style innovator, ellesse, will be hosting a one-off event at East London’s Number Six, where they’ll be screening a new short film exploring the concept of pioneering spirit from the perspective of four distinct characters from the contemporary cultural landscape. Alongside carefully selected pieces from the ellesse archive there will be […]
On Wednesday morning, London commuters at Waterloo saw what they thought was a commuter magically levitating at the station. Nestlé Cereals had secretly planted illusionist Sean Alexander, equipped with a bowl of cereal, as part of their mission to give Brits the #CerealLift they need in the morning. According to new research , by the […]
TPN Retail Marketing has created a seven-week-long integrated campaign #RaiseEmUp2015 for William Grant & Sons UK which gives fans the chance to win Rugby World Cup 2015 tickets and exclusive merchandise in participating bars and in the top 4 grocers. The social media led promotion asks competition entrants to tweet and Instagram an image ‘raising […]
Rugby Europe (formally FIRA-AER), the governing body responsible for the promotion, development, organisation and administration of Rugby in Europe, has appointed sport and entertainment agency Generate to develop and implement a long term commercial and marketing strategy. This is part of their ongoing strategy and vision to shape the success of competitive rugby on a […]
When O2 were looking for ways to engage a freshers audience, embarking on independence and keen to start making their own purchasing decisions, two things sprang to mind: shopping and socializing. Which is why Blue Chip Marketing created ‘The Dog & Bone’, O2’s very own pub that is touring major shopping centres in the UK […]
PlayStation enlisted Circle Agency to activate its stand at this year’s EGX, NEC Birmingham 24th- 27th September 2015. Currently in its 7th year, EGX gives gaming fans the chance to play the biggest consoles, get a first look at pre-released games and watch presentations by world renowned game designers. Fans also have the opportunity to […]
Visitors to last week’s Eurofinance event in Copenhagen were given the chance to sample insect flavoured ice cream, courtesy of The Economist as the renowned business newspaper rolled out its subscription campaign further into Europe, this time at the major international cash and treasury management trade show. Previously, the activity had focused on engaging with […]
Brand Belief’s Dinner To Dine For campaign returns for a third time in October. Based on Brand Belief’s multi-award winning formula, the integrated Dinner To Dine For campaign features a month long experiential sampling tour which will reach over ½ million people. Supporting traditional and social media activity along side promotional and trade support, aims […]
This October, bathroom retailer bathstore will be taking Londoners into a realm of relaxation with the launch of Bubbles by bathstore. Bathstore will be taking over Arch 406, on Ocotober the 7th and 8th,providing a host of luxurious bathtubs for guests to book and enjoy. Solving the ‘stay in/go out’ dilemma, Bubbles by bathstore will […]
Cheil UK has launched a new social initiative, #PutRedBack, to raise awareness of the restrictions on gay men donating blood, and to help shift the debate. The #PutRedBack campaign launched at the London Design Festival exhibition at Somerset House with an innovative tweet-powered sculpture. The installation, which was on display from 21-27 September, featured a […]
Qube wants to become the new standard in connecting people and businesses. Hardy Schuerhoff, CEO of Qube belives all of today’s possibilities are hopelessly out of date. “They just don’t serve our needs anymore.” Everyday we all receive large quantities of information. By the time we need it we go and find it and send […]
On September 23rd extreme free climber Alain Robert scaled 185-meter tall GDF Suez tower in Paris’ financial district La Défense in protest against hidden FX fees. The French Spiderman set off for his climb at 11.50am , reaching the top of Paris’ 5th tallest building in less than an hour. He uncovered a banner with […]
Outsmart, the new marketing body for the Out of Home (OOH) industry was launched on the 24th of September. Outsmart will be led by CEO Alan Brydon and Chairman Mark Craze and will inform, educate and inspire advertisers and agencies to do wonderful things in OOH. The new marketing body for OOH launches with a […]
After a series of new client wins including Nothing But, Karma Cola, Claudi and Fin and new yogurt brand Nutmeg+Hive, Highjam Marketing has expanded its client services team. Dena Stafford joins Highjam as account director and will oversee the account management team who currently work with The Guardian, PepsiCo and Norseland Cheese amongst others. Dena […]
With one month to go before award’s night, October 22nd, Troxy, Limehouse, London, FMBE has announced that Russell Kane will present the award’s evening. Russell Kane is one of Britain’s most popular stand up comedian’s winning comedy’s top accolade, The Edinburgh Comedy award in 2010. He has numerous TV and radio credits including host of […]
Over 300 guests from top agencies and brands are signed up to attend The Flash Pack’s launch party this evening. The leading photo experience agency is holding a party to officially launch the new company and to showcase their services to the industry. The Flash Pack is a brand new company created by the merger […]
The digital revolution has categorically changed the face of contemporary consumerism, with the latest statistics revealing that 31% of shoppers use a mobile device while in-store. Sydney based web development studio Bapple is helping business embrace the latest online while in-store trend with its bespoke mobile friendly websites designed to engage, excite and convert. While […]
To celebrate the Blu-ray and DVD release of the series, The Walking dead: The complete fifth season The meat renowned Chop Shop restaurant has created a limited edition toxic menu, A Feast to Die For inspired by the hit show. The menu and food will then be available to the public from Tuesday 22nd September […]
Renowned streetwear brand, Carhartt WIP is bringing its European Radio on Tour to Bristol for a one-off, pop-up DJ set with Shanti Celeste and Julio Bashmore, hosted by NTS DJ Jon Rust in store on Tuesday 6th October. The set will be broadcast live on London-based online radio station NTS from a special, custom-built booth […]
EMS-Healthcare is helping Vision Express take its Vision Van out on the road for National Eye Health Week 2015 (21-27 September). The Vision Van will be touring the UK in September, visiting busy shopping areas in locations with the poorest eye health, offering free eye tests and providing information on eye health – all within […]
For the sixth consecutive year whynot! brought a taste of Malaysia to Trafalgar Square. Malaysia Night, a vibrant, bustling market dedicated to Malaysian food, music, culture and entertainment returned on Friday 18 September. Malaysia Night is a chance for people to sample dishes from some of the best eateries from across the UK while enjoying […]
As the Middle East prepares for a busy event season Showforce announces the addition of two new services to their portfolio of event support services. From this September the company will provide female event crew and technical support staff alongside their stage crew, technicians, production staff and promotional personnel. With many events in the Middle […]
Ahead of the Opening Ceremony, Rugby World Cup 2003 winner Jonny Wilkinson drove the last leg of the Rugby World Cup Trophy Tour. The 100-day Tour travelled through the UK and Ireland before arriving at Twickenham Stadium in a unique Rugby World Cup 2015 Land Rover Defender. Thousands of fans lined the street for the […]
Brands and events have the opportunity to connect with their audiences through taste, with the launch of Multi-Sensory FX from Quantum. The immersive effect synthetically replicates any flavour, from the latest soft drink brand to food combinations. It is then dispersed via a range of mechanics, visual and non-visual, including smoke-filled bubbles, mist, rain and […]
O2, partner of England Rugby, unveiled the world’s largest projection. For the first time ever, The O2 has been transformed into a canvas for 3-D projection mapping light shows, designed to inspire fans all over the world to tweet their messages of support and get behind the England Rugby team. Ahead of the opening ceremony, […]
Repucom, has announced the launch of a major survey of the global golf community that will be presented at this year’s HSBC Golf Business Forum. Golf consumers will be invited to take part in the World Golf Survey, which will paint a picture of golf’s current commercial landscape around the world, from participation to viewership. […]
intu is further embracing the Pop-Up shop approach with a new Mercedes-Benz store at intu Trafford Centre. Customers visiting the centre before October 11th will have the chance to be fully immersed in the Mercedes-Benz experience in the ultramodern temporary store. The short-term installation is the UK’s largest official Mercedes-Benz retailer. It’s part of the […]
Data8 launches address validation software: PredictiveAddress which predicts and auto completes a full address using just a few characters. Upon starting to type, the software verifies the address against multiple sources to ensure accuracy and uses ‘type ahead’ technology to autocomplete it, saving time. The software retrieves addresses for the US as well as the […]
The FMBE Awards are pleased to announce this year’s finalists in the Brand Experience Agency of the Year category as follows: The Circle Agency The Field GMR Marketing Hope&Glory psLIVE Sense Wasserman Experience Frank Wainwright, awards director commented “The Brand Experience Awards have seen a record breaking entry level with exceptional strength in depth. The […]
The FMBE Awards are pleased to announce this year’s finalists in the Field Marketing Agency of the Year category as follows: Contract People Logobrand Powerforce REL Field Marketing Retail Marketing Group The ShopSmart Agency Tactical Solutions Frank Wainwright, awards director commented “The category is always a competitive one and this year is no different. […]
Nākd, the wholefood snacking brand, launched their new “Find Your Fave” ad campaign featuring a large edible billboard as its centrepiece. The campaign, created by Nakd’s retained media agency independent shop Total Media, OOH communications agency Posterscope, experiential agency psLIVE and creative agency Yolk, showcases Nakd’s range of wholefood alternative snacks and invites […]
Kicking off yesterday and open for four days, The Boiler House on Brick Lane has been transformed into the ultimate Friends experience, giving fans the chance to immerse themselves into the world made famous by Ross, Rachel, Monica, Chandler, Joey and Phoebe. FriendsFest celebrates the channel remaining the exclusive TV home of Friends in the […]
Samsung UK is turning its Piccadilly Circus Screen into an interactive rugby game called ‘Penalty kick’, supporting the launch of Samsung’s Galaxy S6 edge range. The two-day campaign, developed by Cheil UK, is aimed at getting people excited about upcoming rugby events and test their rugby skills in one of London most iconic locations. Londoners […]
Meantime Brewing Company has launched the UK’s first ever ‘hidden audio tour’ of London’s brewing history from the 18th century to present day. Working in partnership with new app ‘Recho’, craft beer fans from across the city are being invited by Meantime to follow the rich history of the city’s drinking heritage via a series […]
Intimate skin care brand femfresh, has partnered with experiential agency iD to create a bold and light-hearted experiential campaign at major shopping centres; encouraging women to love their bodies and be proud of their ‘bits and pieces’. The experience features a giant ‘Bits and Pieces’ GIF photo booth, inviting women to become live mannequins and […]
At an event in Watford on the15th September attended by more than 500 people (covering more than 300 manufacturers), Costco, together with its exclusive insight and technology partner IRI, launched the Costco Collaborative Retail Exchange (CRX). This new collaborative platform will give Costco suppliers in the UK daily point-of-sale (POS) and inventory information directly from […]