To launch the Fiat Panda Cross and communicate its dual-capabilities as a nimble city car with the capabilities of a proper off-road vehicle, Fiat embarked on an outdoor campaign using guerrilla formats to take its message directly into its target audience’s urban environment.
Arc London has developed a detailed programme of active-selling and demonstration days to showcase the Tassimo product range.
The final of the Creative Campaign of the Decade LIVE competition, sponosred by Avantgarde, has been announced
Purity has added a staff survey to support findings in its recent white paper
Eurostar, the high-speed passenger rail service linking the UK with mainland Europe, kick-started their 20th anniversary celebrations by setting the Guinness World Records title for the Largest Champagne Tasting Event
Jessops is proving that the high street success is possible – in its first full financial year Jessops has seen sales of over £56m and operating profit of £280,000
Boris Johnson, Mayor of London, has opened the global headquarters of international creative, marketing and communications agency M in Old Isleworth, West London.
The Underground Drinking Club returns, in collaboration with Russian Standard Vodka, on Saturday 18th October 2014
To support the release of new open-world racing game, Forza Horizon 2, for Microsoft’s Xbox One, Xbox are launching an outdoor gaming challenge at Manchester’s Piccadilly station,
Air France has forged a partnership with the Mayor of London to sponsor the first ever ‘Africa on the Square’, a free event taking place amidst the historic surroundings of Trafalgar Square onSaturday 11 October.
iWalker innovators, NomadiX Media is celebrating its expansion in France with partners, Hors Media.
The Field Marketing and Brand Experience Awards has announced 8 contenders for this year’s Brand Experience Agency of the Year Award
The Field Marketing and Brand Experience Awards has announced 7 contenders for this year’s Field Marketing Agency of the Year category.
The store, with a 10 year lease, will form part fo an immersive Hyundai experience at Bluewater, leveraging several points of contact with shoppers
Delta Air Lines is bringing the big screen to Canary Wharf this week ahead of the start of its new services between London-Heathrow International Airport and Los Angeles International Airport on October 26, 2014.
RPM recreated Gleneagles’ famous 18th hole at the 2014 Ryder Cup to give fans the experience of putting under pressure, whist using special pro putters
PlayStation created EGX London’s largest exhibition stand, inviting visitors to experience the ‘Festival of Play’ at Earls Court, 25-28 September.
Setting up a money tree market stall in London Victoria train station, Zopa’s East End market trader handed out the ‘money trees’ complete with £10 notes and Zopa.com vouchers worth £10
Brand experience agency, iD has supported the launch with an 8 day brand awareness campaign in London’s Covent Garden, which kicked off on Wednesday 24th September.
Nicoccino is currently live at the prestigious Heathrow Terminal 5, in the British Airways Lounge, with smart and polished sampling stand.
Tobasco is set to heat up commuter brunches with station sampling
Canon Europe captures the action on and off the course with a crowd view photo initiative at this year’s Ryder Cup, at Gleneagles, Scotland from the 23rd-28th September.
Natural Insight has announced that Brand Momentum, an innovative experiential marketing, sales and merchandising services agency is using its cloud-based workforce management software
Arla has turned to BD Network to put its premium cheese brand into the London spotlight
Rydon has opened a public exhibition called Mettle & Poise, a new joint project with housing provider Family Mosaic in Hackney.
ESI Media and Nook Media officially launched the second phase of their campaign partnership to Get London Reading, when actress Cush Jumbo read to children at Deptford Primary School.
Grey Goose announced its official partnership with Virgin Galactic on the 22nd of September.
Initials is taking Dulux Trade on the road with a national roadshow
Global creative business Imagination created a customer experience for Canon Europe at photokina 2014, in Cologne .
The evening, on Thursday 23rd October, will be hosted by actor and presenter Warwick Davis.
Jaguar dramatically unveiled its brand new sports saloon, the Jaguar XE, celebrating British creativity with a number of exhilarating live performances and stunts.
Sennheiser has launched a transatlantic experiential campaign to promote its Urbanite headphones.
Heineken and Tent collaborated to unveil a design-focused lounge bar at London Design Festival
The event, timed just ahead of a world consumer banking launch for Santander 123 and also just prior to the 2014 Ryder Cup
Absen Optoelectronics, a global manufacturer of LED displays, has announced a series of roadshow events at major European cities during September, October and November titled ‘Absen LED on tour, take a closer look’.
Independent integrated agency Life has devised Coors Light’s latest on-trade activation, supporting the brand’s new #DontWait proposition. The tagline promotes the idea that ‘life is richer’ when you don’t wait.
evian and Sanrio, Mr Men’s licence holder, have also created an online hub liveyoungmrmen.co.uk where Mr Men and Little Miss fans can play games, win the Mr Glug e-book and download a free sticker book.
Outsource sales agency CPM has won a major new contract to provide in-store field sales support for Diageo’s prestigious brands in the Grocery retail channel.
Chrysler Group, LLC has reached an agreement with RMI Events to assist dealers in generating showroom customer traffic to their over 2,600-dealer network in the US.
Energy drink brand Relentless has teamed up with Scottish rock band Biffy Clyro to host an intimate fan gig.
Backed by some of the UK’s biggest brands, Brand Belief’s new ‘It’s Lunchtime’ campaign is ready to go.
Swimming stars helped the event to kick on
The ads are trigered by proximity
Sense is working with skincare expert Sanex to strengthen the brand’s position as ‘genuine skin experts’.
Danish chocolate milk brand Cocio is targeting Bestival-goers with an experiential campaign designed to drive trial and increase awareness and engagement with the brand.
After a successful first year in 2013, Brand Belief has announced the return of its Dinner To Dine For campaign.
The Field Marketing and Brand Experience Awards have announced its shortlist of finalists for 2014 after a very exacting year for the judges
ABB, the leading power and automation technology group, has signed a global agreement with Salesforce.com for sales and cloud-based services, offering more flexibility and real-time exchange of information in order to drive sales performance.
Russian Standard Vodka has anounced its 2014 winter partnership programme
Palmolive will tour the UK to discover the ‘Nation’s Natural Choice’ from their ‘Naturals’ range of shower gels and liquid hand soaps.
Online retailers are facing promotional compliance issues in the same way that bricks and mortar retail has done
Avantgarde UK created an interactive brand experience for Freetime, the smart TV Guide from Freesat, at thecentre:mk celebrating all the brilliant things to see and do in Milton Keynes.
Heineken-owned premium packaged beer Sol is installing permanent branded areas in 15 flagship London bars
The Ignite London event was part of Heineken’s ‘Cities of the World’ campaign aimed at inspiring men to cross borders within their city and to explore parts of the capital they wouldn’t normally visit.
Event Marketing Solutions (EMS) has won the contract to deliver the government’s Student Finance Tour 2014 for the fourth consecutive year.
Will Helu of London Wasps, Charlie Matthews of Harlequins, Chris Wyles of Saracens and Jamie Hagan of London Irish posed beside the trophy for pictures with fans.
Live Nation Australia and New Zealand, a Live Nation Entertainment, Inc. (NYSE: LYV) company, has announced an official partnership with Spark New Zealand.
Kinetic Worldwide and Grand Visual have fully-digitised the annual Digital Out Of Home Guide which they first published in 2009.
Fizz Experience, has won a contract to supply in-store marketing services for innovative housewares retailer Euro-Pro.
Primesight, one of the UK’s largest providers of out-of-home solutions, has announced it has been appointed to facilitate Now TV’s new interactive digital campaign, ‘BackInYourBox’, in cinemas across the UK.
M delivered a projection highlight whilst hosting VIPs for BAE
Space has been appointed by electronic cigarettes brand Vapestick as its agency responsible for an integrated communication campaign, both off and online.
Genius “Friendlier Lunches” summer roadshow is on the road
The success of the Vault Tour has also seen Hasbro commission i2i to create another version of the roadshow that will be touring shopping mall and interior spaces from the autumn and in the run-up to Christmas.
The deal was brought by mixitup
Household appliance manufacturer Indesit promoted the features of its latest washing machine range with experiential activity at Camp Bestival over the weekend
intu Metrocentre has become the home shirt sponsor of Gateshead FC for the first time, fulfilling a long held ambition by the club to work with the shopping giant .
This weekend, Żubrówka, the Original Bison Grass Vodka, heads into the Wilderness to create the ultimate festival experience with the first, immersive Żubrówka Den
The free event, held in Regent’s Park on July 29, was the first for the brand, and was designed to drive awareness and engagement.
Grass Roots Meeting & Events has been appointed by Ford to handle the logistics for Ford’s forthcoming pan-European Focus and Mondeo press launches.
Magnum celebrated 25 years of pleasure with a Regent Street takeover featuring the world’s longest, and most fabulous, dipping bar!
The brand experience was supported by JC Deacaux
Momentum Instore, the UK’s leading retail implementation agency, has taken part in the official launch of Dulux MixLab+ at the Violin Factory in central London.
Response One, a leading data-driven marketing agency owned by St Ives Group, has launched Affinity Sampling, a targeted sampling service that helps brands directly reach their target audience.
The Webb Ellis Cup and a giant rugby ball took centre stage in Canary Wharf today as part of the celebrations in the lead up to the Rugby World Cup, which will be held in England in 2015.
Having announced that Share a Coke is back for 2014, with over 1,000 of the most popular British names now available on bottles, Coca-Cola is taking its popular Share a Coke campaign back
Challenger brands needing to gain sales ground and market leaders wanting to stay ahead are amongst those being targeted by new field sales agency Atomic Live.
Activity will include DM, digital advertising, experiential activity, social media and collateral, tailored to the summer and winter holiday seasons.
Nivea has appointed global brand experience agency Jack Morton Worldwide to create a live brand experience, extended through social media, as part of Nivea’s #smoothermornings campaign.
Lebara Mobile, an award winning and low cost international pay-as-you-go SIM card provider has picked GottaBe! to run a campaign on their behalf on board DFDS Seaway vessels.
Last week bartenders from across the UK boarded the Silver Sturgeon Yacht on the river Thames to take on a series of challenges set by Russian Standard Vodka.
Uber, the rapidly expanding start-up company that connects riders to nearby drivers across the globe, gave away ice cream ino 144 cities from 38 countries as a part of the worldwide stunt last Friday.
Global brand experience agency Jack Morton Worldwide has been appointed by BP to create a technology showcase during the Glasgow 2014 Commonwealth Games, beginning on 23rd July and running until 3rd August.
Sponseasy, the web-based sponsorship proposal builder for events, today announced a partnership with Eventbrite, the marketplace for live experiences.
New technology start-up SwipeStation has secured more than £300,000 in funding from two key investors, valuing the company at £1.25 million.
Iconic TV furniture is on tour
Transport for London (TfL) has teamed up with Danone Waters UK & Ireland Ltd to give out free bottles of evian natural mineral water to customers, helping to emphasise the advice to carry water while travelling on the Tube.
Space and Birra Moretti are taking the epicurean route
On the dawn of the 17 July 2014, guerilla-style projections were simultaneously displayed onto the facades of City Hall in London and Edinburgh Castle.
Talent and Entertainment agency KruTalent has been appointed as an accredited supplier to the British Academy of Film and Television Arts (BAFTA) headquarters, BAFTA 195 Piccadilly, London.
drink, the integrated marketing agency specialising in food and drink sectors, today announces its partnership with Magners Original Cider to roll out “Original Sessions”, a series of free mini festival-style events across the UK.
Featuring Olympic legend, Mo Farah, the unforgettable event took place yesterday at the Olympic Park’s Copper Box Arena and was a competition prize for around 400 children aged six to 11.
Space has created a new experiential campaign for the Nivea Cellular Anti-Age range – the latest products from the UK’s fastest growing skin care specialist.
Brazil 2014 has proved to be a social, mobile #WorldCup as more than a billion fans were able to #joinin across FIFA’s official digital platforms.
The Field Marketing and Brand Experience Awards has announced its night of celebration as Thursday October 23rd, with the award’s night to be hosted at Troxy, the exciting event venue in Limehouse, near the City of London
Arla Food’s iconic milk brand Cravendale today launches its sponsorship of Cineworld’s Movies For Juniors, the UK’s biggest kids cinema club, which offers discounted tickets to families.
Asus has selected The Field as its strategic experiential partner following a 4-way competitive pitch.
The 18th Gastro Alfresco is breaking new ground with its multi-discipline, multi-brand campaign. The experiential sampling Roadshow is halfway through their summer long tour of the country, delivering the ‘alfresco experience’ to consumers nationwide.
To start the summer in style, travel insurance specialist, InsureandGo have teamed up with Rossi’s Ice-cream and experiential agency iD to launch a week long brand awareness campaign, ‘Around the world in 80 scoops.’
Kinetic Active is launching a tactical campaign using state of the art colour-recognition 6-sheets