News

Teletrack Plus becomes TeletrackLive

Teletrack has been serving the retail, field marketing and field services sector with mobile workforce management software for nearly two decades. The original electronic data capture platform for the field marketing sector rapidly became a retail wide provider of data and person management. As industry is changing rapidly, especially the retail sector, challenger brands and household names are transitioning to […]

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FMBE 2019 Results

  Field Marketing Awards   Sales Campaign of the Year– Sponsored by Natural Insight GOLD  N2O – Now TV SILVER Mercedes-Benz BRONZE Powerforce – Haribo   Most Effective Retail Sales Experience – Sponsored by Team Haven GOLD Link Communication – True Nopal Cactus Water SILVER Mash – GHD BRONZE  Blue Square – Samsung   Field Data Award GOLD Tactical […]

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CACI publishes white paper on the future of retail

CACI, the consumer and location intelligence specialist, launched a White Paper on the future of retail at the Revo Conference and Exhibition, held in Liverpool on September 18 and 19.   The most significant finding of the White Paper is the unequivocal evidence that stores have a key role to play in driving significant incremental sales: for […]

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YMU Group appoints Mary Bekhait as first UK CEO

Talent management company YMU Group has announced the appointment of Mary Bekhait to the newly created role of UK CEO, as part of the Group’s global expansion strategy. Bekhait, previously managing director, YMU’s entertainment division, will oversee the five UK divisions of Sport, Music, Drama, Entertainment and Business Management. She will continue to report to YMU Global CEO […]

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Derwent aim to inspire at Moniker Art Fair with deal brokered by Reg&Co

Derwent becomes a lead partner of Moniker Art Fair as it celebrates its 10th anniversary. The partnership gives Derwent a high profile opportunity to promote the Derwent Art Prize to a relevant and engaged audience. Collaborating on a range of workshops and activities at the fair for artists, showcasing products and raising the profile of […]

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Hugo Boss Parfums partners with Ocean Outdoor’s DOOH broadcast coverage of Rugby World Cup

Boss Parfums Boss Bottled  will sponsor Ocean Outdoor’s digital out-of-home (DOOH) coverage of the Rugby World Cup which is presented in partnership with ITV Sport. Ocean’s planned coverage of the tournament extends to include 10 exclusive dominations of Landsec’s Piccadilly Lights twice a week, breaking at 11am tomorrow (September 25) and running up to and including the […]

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Ingenuity London returns to Amsterdam for second new business event of 2019

Following the success of its inaugural European new business event in June, Ingenuity London has announced the team will be returning to Amsterdam on October the 16th. Once again focusing on video content, the event aims to facilitate opportunities for brands and agencies in this area, from creative, strategy and production, to animation and tech. The event […]

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LabTech inflates North Yard’s offer with Aubergine Installation

   LabTech, owner of Camden Market, has announced that the official launch of its new food and beverage destination, The North Yard, will commence with a giant aubergine installation along with a promotional event giving away 400 dishes, from menus with trader specials dedicated to aubergines. Commencing on September 19, The Big Aubergine installation marked […]

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Organic September brings Wessanen brands together for feel good campaign

Three household names have joined together in an advertising campaign for the first time to promote the benefits of organic to Ocado and Waitrose shoppers for Organic September.  Combining the power of Whole Earth, Kallo and Clipper Teas, natural food company Wessanen UK is running a series of animated adverts in prime, front-of-store locations across […]

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Hendrick’s Gin and Space complete Portal to the Peculiar event series

Hendrick’s Gin and creative agency, Space launched their third portal in their curious experiential campaign to bring the super-premium gin’s unconventional world to life, as portrayed in the brand’s latest ‘Escape’ advertising campaign. ‘Portals to the Peculiar’ was a series of multi-sensory events that invited gin drinkers to Escape the Conventional, Embrace the Delectable and sample […]

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Kind embarks on Waterloo sampling campaign

To celebrate the fact that Kind has become the UK’s #1 healthy snack bar and mark their ongoing and growing partnership with WHSmith, Kind will be taking over the WHSmith store at Waterloo station with a new wrap of the store which features the brand’s new creative campaign. On the morning of September 26th the […]

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Blues announce partnership deal with Monster Energy

Everton Football Club has announced a new partnership with global drinks brand Monster Energy. The deal will see Monster Energy become the ‘Official Energy Drink Partner of Everton Football Club,’ giving the brand a presence at Goodison Park on matchdays as well as branded content and exposure across Everton’s digital channels. Monster Energy is a global […]

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Burger King UK is melting down plastic toys for good

New campaign by Jones Knowles Ritchie reveals sustainability initiative to remove plastic toys from all King Junior Meals and give toys from any fast-food chain a new life as something good. Burger King has launched a new initiative called ‘The Meltdown’ to take a stand against plastic, by removing all toys from King Junior Meals […]

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Sleek creates original artwork for Beano Studios

Beano Studios have unveiled a unique and bespoke piece of street art in the window of their London Fleet Street offices created by one of their licensees; the anonymous graffiti artist known as Sleek. The Scottish based artist, whose identity is a closely guarded secret, produces his original artworks, limited editions and merchandise under license […]

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Natural Insight announces significant global adoption of its cloud-based retail execution and workforce management platform

Ahead of the 2019 holiday shopping season, Natural Insight is streamlining operations and improving in-store customer experience at more than 180,000 locations worldwide Natural Insight has announced it has hit new milestones in terms of international adoption of its mobile platform. With more than 10 years of consecutive growth, Natural Insight is enabling merchandisers, product companies, marketing […]

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GMR Marketing hires ECDs for East and West Coast offices

Global experiential agency GMR Marketing has announced the hiring of new executive creative directors (ECD) Dino Tzouroutis and David Lemke in the Charlotte and San Francisco markets respectively. Both ECDs will be responsible for supporting client teams in each market as well as the agency’s new business opportunities. “We are continuing to expand our creative […]

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Imagination launch the Land Rover Defender at Frankfurt Motor Show

Land Rover has revealed the new Land Rover Defender at the Frankfurt Motor Show. Land Rover engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the product. Land Rover and Imagination’s multifaceted experience campaign comprises of a global launch film and dramatic product reveal at Frankfurt Motor […]

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Ford and Imagination premier new vehicles at Frankfurt Motorshow

Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles to pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years. Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination, introduced guests to Ford’s new […]

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Hugh Treacy joins iD Board as executive director

Brand experience agency, iD have appointed ex Arnold KLP boss, Hugh Treacy as executive director. Treacy, taking an equity stake in the company, joins the agency board – of co-founders, Paul Ephremsen and Paul Soanes, together with ex-Sainsbury’s retail expert, Marcus Fox. For 15 years, Hugh Treacy was managing director and partner of KLP Group […]

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Mastercard offers VR tackles ahead of Rugby World Cup

Ahead of Rugby World Cup 2019, fans got the opportunity to be professionally tackled using virtual reality. Mastercard unveiled a first of its kind virtual reality (VR) tackle with the help of Chris Robshaw, Jason Robinson and Maggie Alphonsi. The experience provided members of the public, who weren’t travelling to Japan, an opportunity to get closer […]

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Jordan Waid joins 2Heads to expand creative vision globally

2heads, the leading independent experiential marketing agency, has partnered with Jordan Waid as global executive creative director to expand its creative design offering to world-leading brands following a period of record growth. Waid will be using his vast industry experience to manage global accounts including Disney, where he will be leading the development of unique […]

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Experience12 promotes Bateman to business director

Experience12, the pop culture marketing agency, continues its year of growth as George Bateman is promoted to Business Director. George is the first person to hold this position at Experience12 after almost four years at the agency, where he has been heavily involved in its growth and the development and implementation of the agency’s positioning. […]

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Jax Jones enlists Promohire for sweet album launch

Ivor Novello, Grammy and two-time BRIT Award nominee, producer, DJ and multi-instrumentalist Jax Jones has released his new debut album Snacks. Featuring an all-star array of some of music’s brightest stars, Snacks is storming the album charts. To celebrate his album release day, Jax wanted to do something fun. Jax hit the road with a […]

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Make Lemonade Limited and Tea India help Waitrose shoppers find their balance

To celebrate the success of their Ayurvedic range within Waitrose, Tea India are restoring balance to shoppers in a series of mindful guided meditations delivered by their brand ambassador and resident Yogi, Mahesh Hayward. The meditations have been crafted to provide the perfect accompaniment to Tea India Ayurvedic blends.  Each meditation will take no longer […]

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Lidl goes Big On autumn

Lidl GB has unveiled its autumn advertising campaign, showing that Lidl is big on everything you need in the season of wonderful contradictions. The campaign, created by its advertising agency Karmarama, will run across TV, posters, press, radio, digital and social channels. In the TV commercial we see autumn in all its ‘can’t-make-its-mind-up’ glory, as we […]

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Pukka Pies embarks on largest marketing campaign to date

Hot pie brand, Pukka,  is unveiling a major cross channel campaign with a new strapline to support the family-owned business’ ambitious growth strategy to sell more pies to more people, more often. The new TV creative – entitled The People’s Pie– hits TV screens on 18th September 2019 and features everyday folk and their love […]

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Bulldog Gin brings Sunset Sessions to London

Campari Group’s Bulldog Gin, has partnered with  venues across the UK to continue its inaugural Sunset Sessions campaign. This year’s Sunset Sessions campaign is an evolution of the Bulldog Brunch and Sunset Sessions of 2017 and 2018; as seen in Time Out, Elle and DJ Magazine. As the lead gin entering new occasions, the Sunset Sessions […]

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Government agency backs world’s first Unblocktober awareness month to save sewers and seas

Unblocktober, the world’s first awareness month aimed at protecting the UK’s sewers and seas has gained support from the Environment Agency as it attempts to fight plastic pollution and fatbergs. The campaign, which is led by Lanes Group plc, has been backed by the Love Water campaign, which includes over 40 organisations and is jointly […]

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Arkle Finance beds down with Caboose & Co

Asset finance specialist, Arkle Finance, has completed the provision of a commercial loan facility to Caboose & Co to support the ambitious growth plans of the specialist event accommodation provider. Caboose & Co convert shipping containers into luxurious temporary accommodation designed for both event staff and attendees, offering high-end en suite glamping to world class […]

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N2O celebrates 20th anniversary and 2000 brands worked with

Award-winning experiential marketing agency N2O is celebrating its 20th anniversary this month. Never passing up the opportunity to be creative, N2O has produced a series of seven commemorative haiku, which tell the 20-year story of N2O in 119 well-chosen syllables. N2O was founded by Commercial Director Clare James in 1999 from her kitchen table. Since […]

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New global live experience agency BeSixth launches in the UK and Australia

From the founders of MAMA and youth specialists Campus Group comes BeSixth, a global live experience and events agency with offices in London and Sydney. The new BeSixth brand, founded by Dean James (Chairman) and Gavin Aldrich (CEO), will have over forty staff worldwide. BeSixth will specialise in the music and entertainment industry, with the team having […]

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Chuckling Goat’s free pop-up gut health clinic in London

Londoners have been getting free advice from top experts on how to get ‘gut healthy’ with a free pop-up gut health clinic. Held on Monday September 2, the event featured Chuckling Goat founder and gut health expert, Shann Jones, giving one-on-one consultations with members of the public. There was also the opportunity to sample Chuckling […]

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Mamma Mia! The immersive party launches at O2

AEG and Crosstree Real Estate Partners, welcome the newest offering at The O2, Mamma Mia: The Party. The new immersive entertainment experience began on Thursday, 29thAugust, in a specially adapted venue following its highly popular show in Sweden, which has been playing to sold out crowds since 2016. Created by ABBA’s Björn Ulvaeus, the show […]

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Tastes like London: Kerb launches Seven Dials Market

Street food pioneers Kerb are set to open the doors to their first-ever permanent home following the transformation of a historic warehouse in the heart of London’s West End.Occupying 24,000 square foot, Seven Dials Market is the new all-day destination packed with 25 independent food businesses all with roots in the city’s streets and markets, […]

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Centre:MK celebrates 40th birthday with four decades of fashion

  Centre:mk this month celebrates 40 years of trading and its status as a top 10 national shopping and leisure destination. As part of a project called ‘Four Decades of Style – 1979 to 2019’ centre:mk has collaborated with fashion and culture expert and former Vogue Features Editor, Jo Craven, on a report which identifies […]

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intu announces Stylist Live Manchester at intu Trafford Centre

intu, owner of some of the best and well-known shopping destinations in the UK, has announced the return of Stylist Live to intu Trafford Centre in Manchester.  The large-scale consumer event held in conjunction with The Stylist Group is anticipated to attract hundreds of thousands of shoppers from across the north west on Saturday 28 […]

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Blackjack Promotions to sponsor The Frontier Awards 2019

One of the highest profile events in the travel retail calendar, The Frontier Awards, will this year be sponsored by  staffing, travel retail and experiential specialists, Blackjack Promotions. Run by the sector’s leading news magazine DFNI, The Frontier Awards celebrate the best of innovation and creativity in travel retail. Returning to the Palm Beach Hotel […]

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Sketch Events bring 8ft chameleon to Shoreditch for nhow hotels

From 29th August to 1st September, a colourful chameleon was positioned on top of The Old Truman Brewery,to celebrate the launch of London’s first nhow hotel and bringing vibrant colour to the heart of East London. An incarnation of the nhow brand’s spirit animal, the chameleon came to the capital to pave the way for the […]

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McCurrach appointed as Graze’s field marketing partner

McCurrach have announced they have been chosen by Graze to run the brand’s field sales solutions across grocery multiples from September 2019. Graze have partnered with McCurrach based on the company’s existing reputation in the FMCG market. The field sales provider aims to grow Graze’s presence across grocery multiples and improve brand visibility year-round. With Graze […]

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George P. Johnson strengthens leadership team with senior appointments

George P. Johnson (GPJ) has announced the appointment of two senior hires – Kerstin Twachtmann as director of strategy and planning and Matthew Rickard as executive producer. Twachtmann joins GPJ’s strategy and planning team having previously worked as Lead Strategist at AmazeRealise, where she was directly responsible for overseeing global brands, including Lexus, Pret A Manger, […]

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From clicks to bricks, AliExpress and D.Phone choose intu for their first physical store in Europe

intu has welcomed the first physical store in Europe for AliExpress to its Madrid shopping centre, intu Xanadú. The store, a collaboration between AliExpress and D.Phone opened on 25 August. AliExpress is a global retail online marketplace under the Alibaba Group, and D.Phone is a major Chinese retailer of mobile phones and accessories. D.Phone serves […]

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Blink Brow chooses King’s Road for London location

Sloane Stanley has announced that Blink Brow Bar has chosen to join the King’s Road this summer for their next permanent site. Located at 341 King’s Road, Blink Brow Bar’s 889 sq ft unit joins the brand’s global portfolio of over 30 locations, offering a wide range of convenient and accessible drop-in brow and eyelash services. Since […]

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Experience12 continues year of growth with new team members and fresh surroundings

Pop-culture marketing agency Experience12 has announced two new hires to the production and account management departments as they move into new offices on Greek Street in Soho to accommodate the ever-growing team. The new additions to the Experience12 team come following the agency’s sustained growth throughout 2019. Daisy Startup joins the Account Management team as […]

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FMBE Awards 2019 – Shortlist

The Field Marketing and Brand Experience Awards – Shortlist 2019 Shortlists include 3-7 finalists based on the judges’ view of the strength and depth in the category. The exception is the Best Use of Space award where 8 finalists progress in consideration of the £25,000 prize after a heated debate saw 8 very strong entries […]

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The MJR Group is acquired by TEG

The MJR Group, UK-based event promoter and venue operator, has announced that it has been acquired by TEG, Asia Pacific’s leading ticketing, live entertainment and technology business. The MJR Group promotes and operates more than 2,000 shows a year and has toured acts including 50 Cent, Hans Zimmer, UB40 and Culture Club. The company owns and […]

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Liverpool One installs seating in bloom

Liverpool One’s latest enlivenment initiative, a picturesque Bloom seating installation, has been unveiled on Peter’s Lane for visitors to capture and enjoy. Collaboratively designed by Spark Creatives and ICF Next, Bloom features a swinging pink bench set amongst a floral backdrop, encouraging passers-by at Liverpool One to pose for a selfie, and share with the […]

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Direct Line Group partner with DMA for Breakthrough Award

The DMA have announced that Direct Line Group will sponsor the DMA Breakthrough Award for a second consecutive year, hosted in partnership with the Graeme Robertson Trust GRT. The DMA Breakthrough Award is highly competitive, with the winner walking away with a cash prize of £1,000 and the potential to intern at a top agency as well […]

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St David’s offers visitors activities to sink their teeth into

  The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has launched a series of exciting initiatives at the centre to enjoy throughout the summer holidays. Gin Lounge, a group of gin enthusiasts, hosted St David’s first-ever gin festival, bringing a long weekend of exclusive […]

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Boohoo creates real world experiences with N2O

After a four-way pitch, online fashion giant Boohoo has appointed N2O as its experiential marketing agency. The award-winning agency will help Boohoo extend its brand reach with real-world experiences, beginning at Manchester Pride Festival, where Boohoo is the main sponsor. N2O has designed a show-stopping Pride activation that will stay true to Boohoo’s philosophy: not […]

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Toyota GB and Team GB launch out-of-home sports and fitness campaign to get the nation moving

Official Team GB partners Toyota GB and Ocean Outdoor are launching an exclusive out-of-home activation to get the nation moving ahead of the 2020 Tokyo Olympics. The I Am Team GB participation campaign will culminate with The Nation’s Biggest Sports Day on Saturday, August 24, with hundreds of events taking place right across the UK. Leading […]

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Troxy hosts Costa Coffee’s Barista of the Year competition

Multinational coffeehouse Costa Coffee crowned, Brian Chibwe, their Barista of the Year winner at the final of their annual Champion of Champions competition at Troxy on 18th July 2019. The 22-year-old, who has been working for Costa Coffee in the UAE for two and a half years took the top spot, closely followed by UK […]

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GMR promotes Dana Ernst to VP of HR and Staffing

Global experiential agency GMR Marketing promoted Dana Ernst to vice president of human resources and staffing. In her new role, Ernst will be responsible for driving the strategic direction for GMR’s global talent management, acquisition and staffing teams while partnering with agency leaders to align critical HR principles with business objectives. Ernst will continue to […]

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intu Lakeside launches new leisure offer to attract higher footfall

intu has launched the £72 million leisure extension to intu Lakeside this week to attract millions more people to one of the UK’s most popular shopping destinations. The 225,000 sq ft expansion, anchored by some of Britain’s biggest and best leisure operators, is set to increase intu Lakeside’s 20 million footfall a year by more […]

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Auto Trader launches world’s first contactless car vending machine

  Britain’s first contactless car vending machine launched in London, offering motorists a haggle-free way to purchase a brand-new car. The installation in London’s Spitalfields Market has been created by Auto Trader, the largest digital marketplace for new and used cars, to illustrate its unique pre-haggled prices and transparent price offering. The bespoke contactless vending […]

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KittenSoft toilet roll invades Dublin with relaunch for Irish mums

KittenSoft, the toilet roll brand sold exclusively in Ireland and owned by Sofidel Group, staged a massive relaunch in the heart of Dublin on 15th August – its ‘SuperMams’ pop-up shop played host to an array of toilet roll-themed activities. The relaunch was delivered by launch marketing agency Five by Five, with PR support, influencer […]

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GMR promotes Ania Sponaski to VP of Partnership

  Global experiential agency GMR Marketing promoted Ania Sponaski to vice president of partnerships. With 15+ years of experience in sponsorship marketing, Sponaski has traveled the world helping brands connect with consumers through global sports and entertainment properties, notably across Olympic programming and activations. Sponaski began her career at GMR in London where she executed sponsorship activations for the […]

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OVO Energy vows to create less impactful marketing, as the brand announces series of commitments to reduce carbon footprint

OVO Energy  has announced the roll out of a series of new marketing commitments, which aim to reduce the environmental impact of the brand’s marketing activities. As one of the pioneers in energy sustainability, the company is dedicated to helping its customers lead more sustainable lives. Now, the OVO Energy brand wants to take this […]

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Montpeliers launches Fringe Festival Cocktail Club with Blackbx

Blackbx, the marketing analytics start-up, and Montpeliers, the Scottish bar, restaurant and hotel group, has announced the launch of a unique digital marketing promotion for the Fringe festival. Montpeliers is aiming to sell more than 25,000 cocktails over the course of the Fringe via its “Cocktail Club”, which offers wristband holders £4 cocktails in all seven […]

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Gold reveals ghost billboard to promote Dad’s Army: The Lost Episodes

To celebrate the release of Dad’s Army: The Lost Episodes on Gold, UKTV has unveiled a huge 1940s army-recruitment style out of home ad campaign which has been specially designed to look as if it has been in place for decades. The specially created, time-weathered ‘ghost billboard’ harks back to WW2 propaganda advertising and has […]

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Hot Pickle brings New York Bakery Co. to FriendsFest 2019

New York Bakery Co. is bringing the authentic taste of boiled and baked New York style bagels to Comedy Central’s FriendsFest this summer. The airstream activation, created by London-based experiential agency Hot Pickle,will serve festival revellers in Manchester (until18th August), Bristol (23rdAugust-1stSeptember), Milton Keynes (6th-15thAugust) and London (20th-29thSeptember). The new look airtream has been re-designed, […]

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Leo Burnett London and McDonald’s launch spoof brand Schnuggs

McDonald’s and Leo Burnett London have launched their ‘Schnuggs’ campaign celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken McNuggets apparel […]

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Hendrick’s Gin and Space invite the curious to escape the conventional through Hendrick’s ‘Portals to the Peculiar’

Creative agency, Space, has developed an experiential campaign to bring Hendrick’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to escape the conventional and embrace the delectable, taking a leap into the peculiar world of Hendrick’s. Space has developed the branded events which will […]

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Co-op uses weather, time and event data in dynamic ‘Co-op summer’ OOH campaign

The Co-op has launched a nationwide dynamic digital out of home campaign that uses weather, time of day and location data, along with major events, to trigger contextually relevant ads for more than 20 of its summer food products. Devised by out-of-home (OOH) and location marketing specialist Posterscope, in collaboration with Carat, the campaign aims […]

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Whole Earth explores endless possibilities with new OOH campaign

Whole Earth, the natural and organic food brand owned by Wessanen UK, has unveiled its largest-ever outdoor and digital advertising campaign to demonstrate the versatility of peanut butter.  Capitalising on its current position as the UK’s best-selling peanut butter brand, Whole Earth’s ‘One Jar, Endless Possibilities’ campaign focuses on all the different ways people can enjoy […]

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2Heads reveals record results

Experiential marketing agency, 2Heads, has announced a record period of growth, reporting an 118% increase in global turnover over the last five years to £23.5 million and adding global brands to its client roster including one of Europe’s largest automotive manufacturers and aerospace giant, Meggitt. To spearhead its continued growth strategy, 2Heads has also bolstered […]

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Tour de Stance: Bikestormz saddles up with latest exhibition in Covent Garden

Internationally renowned US sock brand, Stance, has hosted the launch of the BikeStormz Photography Exhibition, in collaboration with photographer Adam Corbett at the brand’s debut store in 3 Neal Street, within the Mercers’ estate. Running from August 9-15, the photography showcase comprises Corbett’s long-standing documentation of the BikeStormz youth movement since its formation in 2015. […]

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Total Fitness appoints PR Agency One

 PR Agency One, has been appointed by Total Fitness to help the brand strengthen its position as the North’s leading mid-market health club. PR Agency One will implement a clear cut communications strategy to boost the brand’s positive presence across all consumer and leisure trade platforms with a particular focus on developing its offering, aligning with the brand’s 17 clubs across […]

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Noveltea and The Florist hold the World’s highest tea party

  Alcoholic tea brand, Noveltea  and  bar and restaurant, The Florist have injected their spirit of adventure into the British tradition, by serving high tea at the 978m summit as a way of showcasing their attitude towards creating more memorable high tea experiences. The very British tradition of afternoon tea was taken to new heights […]

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Jabra appoints creative experience agency, Wild Things onto their agency roster

Danish brand Jabra, new challenger on the consumer electronics scene and global number one in B2B headsets, has added Wild Things to their agency roster after a competitive 3-way pitch. Jabra, who are continually launching innovative new products, will be looking at how experience can enhance their traditional marketing activity. James Wallingford, managing director of […]

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Poundland on the hunt for the UK’s first Poundland comic

Poundland today began a nationwide search for a joke writer to help create the gags featured on its products.  The move, timed to coincide with the Edinburgh Festival Fringe, is part of Poundland’s adoption of a refreshed tone of voice that resonates with customers. With checkouts voiced by Elvis and Yoda sound-a-likes and own label […]

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Growth phase at Impero leads to new MD appointment

Independent creative agency Impero is announcing the appointment of Emily Winterbourne to the role of MD. Starting in September 2019, Winterbourne joins the agency from FCB Inferno, where she was CMO. This position is new to the agency’s senior structure and the appointment comes on the back ofa spectacular growth phase for Impero – 40% […]

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Marmite’s Marmy Army samples to cricket fans

As the nation kicks off for six weeks of cricket madness, the ‘Marmy Army’ is preparing to field Australian fans at the UK’s upcoming major matches – catching them out of the crowds and converting them in to Marmite lovers. The ‘Marmy Army’ is formed of loyal and faithful Marmite fans. The team share one […]

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intu trials direct retailing with local focal coffee shop

Shopping centre owner intu is creating its own community-based stores to breathe new life into the high street and give a fresh boost to independent retailers. It is testing the move to direct retailing with the launch of The Birdhouse Café, a coffee shop in Nottingham’s intu Broadmarsh which promotes a number of local businesses. […]

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Everton Ladies sign up Lil-Lets as official supporter

  Everton Ladies has partnered with feminine hygiene brand Lil-Lets for the 2019/20 season. Lil-Lets becomes an official supporter and will work alongside Everton Ladies to create engaging events and inspirational content promoting the benefits of sport and how it can make a difference to the lives of women. The partnership will also seek to […]

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House of Spells opens at Central Cross

  Shaftesbury announces that popular fandom collectables shop, House of Spells, has officially opened their debut London store at 69-71 Charing Cross Road, part of Central Cross, Shaftesbury’s 48,000 sq ft mixed-use development at the heart of London’s West End. The 3,500 sq ft store, designed by Dave Popa, showcases a vast collection of books, […]

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Raccoon creates House of Ice Cream pop-up parlour with Fuller’s Kitchen

Raccoon worked closely with The Fitting Room agency to deliver the House of Ice Cream for Fuller’s Kitchen. The brand is pairing guilty pleasures such as ice cream, cocktails and fried chicken with this summer’s heatwave and showcasing their range of creamy buffalo milk ice cream from Laverstoke Farm, Hampshire.  Including new vegan chocolate, coconut ice […]

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Grahame Muir appointed new COO for Star Live

  Star Live has announced the appointment of Grahame Muir as chief operating Officer. Muir brings with him more than 20 years of leadership experience and knowledge of the events, sport and experiential markets including global overlay projects at Olympics and Commonwealth Games. Over a 30-year career at Arena Group he rose to become Group […]

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N2O brings Unilever and All Out Beauty to Brighton Pride

  Experiential marketing agency N2O will have a major presence at Brighton Pride this weekend with activations for both Unilever and All Out Beauty. The agency will demonstrate its creative versatility with two separate experiences. The Lynx Pride float for Unilever is complete with roller skaters, confetti cannons and an on-board DJ. All Out Beauty, […]

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Liverpool One’s Jurassic Invasion Experienced proves a roaring success

Newly released figures show Liverpool One’s ‘Dinosaurs Unleashed’ enlivenment campaign boosted visitation and sales performance at the destination, signifying a bright future for physical-digital integration in retail. As seen in statistics shared by Grosvenor Europe, the positive trends at Liverpool One over the campaign’s ten-week period have contradicted declining UK industry averages over the same […]

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Space drives awareness for new electric performance car brand Polestar

Creative agency, Space, has revealed its collaboration with performance electric car brand, Polestar, on the launch of its latest vehicle, Polestar 2. The agency is promoting ‘Polestar 2 on Tour’, a series of roadshow events designed to drive awareness of Polestar 2 ahead of first customer deliveries in summer 2020. The roadshow events are creating […]

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Star Live is Born

An  new name has joined the live marketing and event world. It has been announced that four of the industry’s most  innovative businesses have merged to become Star Live, a full-service live event and brand experience partner. Mobile Promotions, BluePeg, Star Events and Beautiful Minds become a single entity rebranding under the Star Live banner. The […]

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Amplify creates gin palace for Sipsmith Festival Activations

Amplify has been tasked with helping Sipsmith Gin develop a distinct, ownable and premium festival presence inspired by the gin palaces of the 1820s. The activation, which runs at three festivals over the summer including Wilderness, recreates an opulent gin palace where festivalgoers can revel in an on-going raucous jazz party. On Saturday 3 August, the party […]

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Oval Space and The Pickle Factory set to become UK’s first multi-purpose event venues to go plastic-free

Oval Space and The Pickle Factory, two of London’s most popular music and events spaces, are set to eradicate single-use plastic cups and bottles from both locations by the 31st of July this year, as a first step towards going completely green. The move draws inspiration from Plastic Free July, a global movement that challenges […]

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Zippo fights fire with fire in new global campaign documented by National Geographic

Zippo has announced the launch of Fight Fire with Fire, an integrated global project aiding critical reforestation in partnership with Woodchuck USA, documented by global storyteller National Geographic. Zippo is intimately aware of fire’s usefulness – a force of nature to be summoned at will. But this power, when wielded carelessly, can have devastating effects. […]

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British Airways collaborates with with My 1st Years

The UK’s leading personalised children’s gift brand My 1st Years are thrilled to announce they have once again teamed up with travel giants British Airways for another high-flying collaboration this summer as part of their 2019 partnership. Continuing the celebrations for British Airways’ centennial year, youngsters travelling through Heathrow T5 and Gatwick over selected dates […]

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Deliveroo launches worlds first helicopter flight restaurant in London

London is to be the first city in the world to experience the new 1,000ft ultimate dining experience as Deliveroo takes its deliveries to the skies. Partnering with Charter-A helicopters to launch ‘Roocopter One’ dining, the first trials will lift-off in August 2019, with plans to go international in the coming months. Brits will have […]

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Southpaw launches ghd’s global ‘Pink’ campaign for cancer charities worldwide

ghd and creative agency Southpaw have launched the styling brand’s 15th annual ‘Pink’ campaign, in partnership with cancer charities worldwide. This year’s emotive campaign features tattoo artist David Allen, who has spent 10 years working with breast cancer survivors to create tattoos that conceal mastectomy scars. The work will feature women who have had mastectomy tattoos […]

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Puttshack to open second intu site at intu Watford

Puttshack, the UK’s leading indoor mini golf experience, will open its second site with shopping centre owner intu summer 2020, at the 400,000 sq ft expansion of intu Watford. intu has also signed up the hi-tech concept for intu Lakeside’s £72 million leisure extension where it will open its first venue outside of London next […]

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Pioneer Group creates immersive Samsung Experience store on Oxford Street

Appointed by marketing agency Cheil, Pioneer Group helped create a fully immersive retail experience for customers visiting the new updated Samsung store in the heart of London.  Showcasing cutting-edge technology, the electronics team welcomed shoppers to their new immersive brand space on Oxford Street.  A complete store refurbishment meant that the prime Oxford Street location was closed […]

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FirmDecisions expands global reach with Toronto and Dubai offices

FirmDecisions, the world’s largest independent marketing compliance specialist, is expanding its global reach with the opening this month of new offices in Canada and Dubai. These are the fourteenth and fifteenth, wholly-owned FirmDecisions offices worldwide. Toronto, Canada FirmDecisions’ new Canadian HQ in Toronto will be headed by Patricia McGregor, who was SVP and Group Media […]

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Hotwire Partners with Wateraid to support life-changing work

Hotwire, the global communications agency, has announced it is partnering with international development organisation, WaterAid, to support the organisation’s goal to make clean water, reliable toilets and good hygiene, normal for everyone, everywhere within a generation. The global partnership will see Hotwire help increase awareness of the charity and the issues faced by those who live without access to clean water, toilets and good hygiene and as a […]

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Boss to open at intu Derby

International retailer Boss is opening a new store at intu Derby to appeal to the city’s affluent catchment population. intu has signed up the premium fashion brand for a 2,600 sq ft store at the centre of Derby where residents have the highest disposable income compared to any other UK city according to research by […]

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PR Agency One steps out with appointment by Patatam

PR Agency One has been appointed to launch online preloved fashion retailer,Patatam, which has an established presence in France and Spain. PR Agency One was appointed following a competitive pitch process and will be responsible for the fashion e-tailer’s UK communications strategy. Patatam provides quality pre-loved women’s and children’s clothing at prices 70% less than the high street, via its website. Consumers can also […]

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2LK welcome two new hires

Experiential design consultancy 2LK sees two new hires as the agency goes from strength to strength in its 25th anniversary year, including the creation of over 30 brand activations at Cannes Lions Festival of Creativity earlier this summer. Senior account manager Tom Cowan is based at 2LK’s UK head office in Farnham, Surrey, where he will […]

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Open house for Clicks and Mortar at St David’s

The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced the launch of Clicks and Mortar, the online to physical retail initiative provided by small business support network Enterprise Nation, in partnership with Amazon. Located in Cathedral Walk, the new pop-up officially launched on […]

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Rakuten Marketing appoints Anthony Capano as international managing director

The newly created role will see APAC and EMEA leadership veteran, Anthony Capano, drive ambitious growth in new and existing territories outside the US Rakuten Marketing, the leading digital advertising business, today announces the appointment of Anthony Capano to the newly created position of International managing director. As managing director of International, Capano will now […]

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George P. Johnson announces new additions to senior leadership team

Bankside-based experience marketing agency George P. Johnson (GPJ) has announced two new additions to the senior team – Trudy Hardingham and Elle Shoben. GPJ’s new creative services director, Hardingham joins the agency after over a decade at FCB Inferno, where she held a number of senior leadership positions, most recently operations director. As GPJ continues to […]

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Star Events acquired by David Walley

Event industry entrepreneur, David Walley has acquired Star Events Ltd, the leading UK supplier of stages, support structures, rigging and design services. David Walley is well-known in the events industry for transforming businesses, including Arena Group and 360 Creative Events Services. He was managing director of De Boer, and most recently led the Freeman company […]

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