Oktoberfest came early and locally to the UK’s smallest town Llanwrtyd Wells at the end of September as PerfectDraft and Sketch Events combined with the local council to put on a spectacular Bavarian show. The event saw an array of media coverage including the Daily Star, Express and Mirror, where the video story and brand […]
Sky has asked Amplify – the creative agency specialising in experience and culture – with creating an immersive brand experience tour that showcases Sky’s defining new product innovation, Sky Glass: a transformational and fully integrated smart TV that is both beautifully designed and certified carbon neutral. To mark such a key moment in both Sky […]
Victoria Square, Northern Ireland’s leading leisure and retail destination positioned in the heart of Belfast, staged a fully sold out ‘drive-in’ fashion event, created by the Victoria Square marketing team, to showcase its array of fashion brands within the centre. Ticket holders were treated to an hour-long fashion show within Victoria Square’s car park with […]
Retail Marketing Group (RMG), the multichannel marketing agency, will launch its new digital retail solution Storey to the wider retail market at the upcoming Internet Retailing Expo (IRX), taking place 13th-14th October at the NEC, Birmingham, Stand G59. Designed to enable live chat and video interactions to take place between consumers and trained brand representatives, […]
For London Cocktail Week 2021, pioneers of the sustainable spirits movement Discarded Spirits Co. presents ‘The World’s Most Rubbish Bar’: a ground-breaking experience that will turn the tide on how we perceive waste. Taking place at Shoreditch’s ‘The Ditch’ from the 15th to 17th October, the immersive takeover will welcome visitors to experience a new, […]
The Sidekick group – a collective of specialist agencies comprising Sidekick, Kreate, Many Makers and The Sampling Project has launched. Bound by a passion for creating authentic human connections, the group operates across four core disciplines: brand experience, brand and video content, digital activation and retail. It will inherit some of the world’s best-loved brands, […]
Event production company Gorilla UK took Oakley to the 38th Weston Beach Race for sand bike motor racing, where over three days the beach at Weston-super-Mare is transformed into a 6-mile course with a 2km start straight, requiring the track crew to move an impressive 200,000 tons of sand. Oakley originally commissioned GorillaUK to design […]
FMI has been appointed as the lead agency to drive the merchandising and sales influence for American food company Link’s Snack International across key retailers in Ireland. Jack Link’s are the largest jerky brand in America and the UK, with ambitious plans for the Americas, Europe, Middle East, Australia and New Zealand. The foundation for Jack […]
Purpose driven creative and behaviour change agency, 23red, launches new Network Rail campaign – Brighter Journeys – to support passengers’ mental health amid return to workplace. The integrated campaign sees the Brighter Journeys installation visiting a number of stations across the UK to help welcome back passengers during the first two weeks of October. Inspired […]
Stargazing and night swimming are set to be combined as part of a special one-off series of experiences to celebrate the dark skies of the Lake District. Guided wild swims can be enjoyed in Derwentwater after nightfall to give guests a unique perspective of the stars, planets and meteor showers The adventurous escapades are part […]
Sledge, the UK-based agency with a global footprint and expertise in live experience and film, has seen a 32% increase in revenue this year. This is a result of the agency securing work with a number of new and existing clients despite the pandemic, its successful on-boarding of SWM Partners, the specialist pharma events business […]
Papa John’s is putting good times back on the menu for people everywhere with its latest music-inspired global marketing campaign launching in the UK today. After taking fashion cues for its successful Papa X Cheddar campaign, Papa John’s has turned to music to launch its new Fresh Soul range – pizzas so packed full of […]
Le Cordon Bleu London is pleased to announce a new competition in partnership with Association Mes Amis (AMA) and sponsored by Korea’s No.1 Kimchi brand, Jongga. The cook-off event will bring together 10 finalists, chosen by Emil Minev of Masterchef fame, all battling it out to win a first prize of £3,000, second prize of […]
Photos: Frank Wainwright and Lily Wainwright A shopper roadshow for ethical chocolate brand Tony’s Chocolonely stopped in Bristol’s Cabot Circus this weekend. The tour, created and managed for the brand by Sense Marketing has seen brand ambassador’ helping shoppers explore the brand values that underpin the product that states itself to be ‘100% Slave Free’. […]
Tottenham Hotspur’s Premier League match against Chelsea on Sunday is not only a much anticipated London derby but also the world’s first net-zero football match. Spurs, in collaboration with Sky, COP26 and the Premier League, are encouraging fans to be mindful of their environmental impact throughout the day by asking them to take public transport […]
Skiddle has today announced it will hand out £50,000 of bursaries to kickstart the events industry, as part of a new ongoing partnership with the Night Time Industries Association. Skiddle’s Events Revival Fund, in partnership with the NTIA which promotes the unique contribution of the night time industry to the UK, will be awarded to […]
Peperami has opened the ‘fridge’ door to an immersive ice bar experience in London The promotion is based on the premise that more than one in four adults believe that British snacks are boring, and the nation can’t get no snackisfaction, feeling underwhelmed when poking their head in the fridge door. Peperami is coming to the rescue of hungry snackers everywhere, with the ultimate walk-in fridge – with a difference. Peperami’s pop-up ice bar, was temporarily the ‘coolest’ […]
On Saturday September 18, Brits can get a free tattoo from some of the nation’s most famous tattoo artists when they get their first Poke House poke bowl, which will also be free on the day. Not only that, if they commit to getting a tattoo of the Poke House logo (The, fish, centre of […]
Morocco has launched its first food and drink export campaign in the UK, kicking off with a branded food truck experiential and sampling activation, provided and designed by, Food Truck Masters. The ‘From Morocco to UK’ campaign includes a branded, classic food truck touring across London to deliver Moroccan produce to consumers – promoting not […]
A immersive sound and laser experience with light artist Chris Levine is set to premiere at Cardiff Castle on 14th October Spectacular laser and sound works from internationally acclaimed contemporary artist Chris Levine in collaboration with multi-million-selling musicians Gruff Rhys, Robert Del Naja and Nick Mulvey, with spatial sound design by Marco Perry. As we […]
Brand experience experts, iD, has launched a new playbook exploring how businesses can unlock the power of pop-ups to boost sales In their latest playbook, iD demonstrates how brands can create memorable experiences, brand engagement and advocacy during the most potentially lucrative part of the year. With clear examples and step-by-step guides, the UK’s leading […]
A gardens borrowing initiative is part of Stoneleigh’s, New Zealand’s number one wine brand1, long-term commitment to sustainability. The campaign ,called the National Plottery, will raise funds to renovate local community plots across the UK. Stoneleigh has partnered with DJ Lilah Parsons and garden expert Michael Perry (aka Mr Plant Geek) to promote the garden […]
The St David’s Partnership, owners of St David’s in Cardiff, one of the UK’s premier retail and leisure destinations, has announced the launch of John Lewis’ new pop-up showroom experience, Anyday. Only the second of its kind in the UK, the store showcases Anyday, the new own brand range from John Lewis, with an aspiration […]
Bray Leino Events has been awarded the Event Management Services contract for the UK Pavilion at Expo 2020 Dubai, now set to take place in October 2021. The agency’s in-house creative and digital teams have jointly designed, developed and hosted a web-based, fully immersive, virtual tour of the UK Pavilion concept. Working from architectural drawings and designer sketches, and […]
Consumers have been trying a new fabric refreshing device in four key shopping centres across the UK, thanks to a collaboration between Stellar Global and The Manual London. The campaign is expected to extend in the Autumn. Bosch’s latest innovation, FreshUp, uses plasma technology to dissolve simple odour molecules from clothes, throws and other fabrics. […]
Nature Valley | #GoneWild from Space on Vimeo. Nature Valley has unveiled an integrated campaign, to promote its title sponsor status at the new Gone Wild festival with Bear Grylls. The activity, which was conceived and executed by creative agency Space, reinforces Nature Valley’s wider #GetOutMore initiative, which encourages audiences to break routine and seek […]
Strata, a leading integrated brand engagement agency, has enhanced their team across all areas of the business by increasing their headcount by ten since the start of the year. This recruitment drive comes as the agency has seen a rapid influx of enquiries following the lifting of restrictions on live events earlier in the summer, […]
Space NK has brought its ‘My Beauty Space’ campaign to life with a pop-up experience in Old Spitalfields Market. The event was created by Backlash. Visit to the free event discovered new products to try, curated their ultimate beauty shelfies and shared for a chance to win. An infinity room featured lights and a magical […]
Global staffing partner for brand experiences, Elevate, is today announcing the launch of Impact, an industry-first data-driven reporting tool that enables marketers to evaluate the effectiveness of event activation in real-time. Impact Reporting, a proprietary tech platform, provides live insights into event audiences so marketers can analyse how event attendees connect to brands and their […]
Kia has been named as the official automotive partner for Boardmasters, Cornwall’s own surf and music festival from live entertainment specialists Vision Nine. The deal was negotiated by Jump, Havas Media Group’s content and culture division. Kia worked with Jump to identify and secure a strategic partnership that would bring its ‘Movement that inspires’ mission […]
Tayo Akiwumi has joined the iD team as Director of International Business. This milestone for the iD business, affirms their aggressive and strategic plans to continue the growth of their successful Agile Retail proposition. Joining a leadership team headed by Group Managing Director, Marcus Fox, Tayo will be developing an exciting number of APAC retail […]
Full-service creative agency CHS, have launched a new digital awards ceremony in partnership with insurance giant Petplan, which aims to champion and celebrate exceptional pets who help and enrich our lives. After a mass of success over the pandemic in 2020, The Petplan Pet Awards 2021 returns this year giving pet owners an opportunity to […]
Genpact, a global professional services firm focused on delivering digital transformation, is inviting the world to help fight climate change in a 24 hour fundraising campaign, ‘Melting Point,’ which draws attention to the perils of our warming planet. Ahead of this weekend’s Formula E London E-Prix, Genpact’s ‘Melting Point’ campaign sees a sustainably sourced three-tonne […]
As the nation begins to open up, Hendrick’s Gin has launched a new Out Of Home (OOH) campaign to encourage commuters to escape from the conventional, by stepping into the peculiar and embracing the delectable. Delivered by creative agency Space and launching across London, Manchester, Brighton, Cardiff and Liverpool, the Victorian-surrealism themed activations evoke a […]
Chiquita is excited to inject a summer spark to London’s streets with a visually vibrant campaign that will be featured on London’s iconic double decker buses running through key central transportation routes throughout the city. In its seventh consecutive year of running the London bus campaign, this summer Chiquita aims to outshine the dark days […]
Premium digital out of home (DOOH) media owner Ocean Outdoor will carry highlights of the Tokyo 2020 Olympics across its UK portfolio as part of its official partnership with Team GB. The centrepiece of the out of home campaign is an official Team GB fan zone, located in Westfield Square, part of the Westfield London […]
With the Tokyo 2020 Olympic Games just around the corner, Yoplait Kids from General Mills is expected to reach 8.2 million target consumers this summer with an investment of £2.4million as part of its Team GB partnership. Under the ‘Moments of Gold’ campaign umbrella, Yoplait are proudly unveiling six Team GB star-studded ambassadors who embody […]
Global staffing partner for brand experiences, Elevate, is announcing the launch of an expanded European presence to reflect accelerated growth for the business in the region. The launch includes the opening of three new offices in Germany, France and Austria, providing brands and partners with greater opportunities to create and deliver multi-market European experiences and […]
Amplify – the agency that joins the dots between people, brands and culture – have promoted Richie Gage, previously Head of Production, to the role of Head of Live. The promotion not only better reflects Gage’s new leadership position on the agency’s UK management team but also simplifies the agency’s reporting structure as Amplify continue […]
Recent research from Showpad has revealed the biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%). Customer churn rate – the percentage of service subscribers who discontinue subscriptions within a given period of time – has also […]
Hubilo has announced the latest release of its virtual and hybrid event platform that promises to shake up the events landscape through a range of features designed to boost attendee engagement, build connections, and help increase event ROI. The new version of the Hubilo platform includes approximately 50 improvements overall and offers more engagement capabilities […]
tastecard, the diners’ club providing dining experiences for cheaper, staged a bold stunt to turn a house on a quiet and quaint street in the area of Notting Hill, into a mouth-watering food spectacle. In a bid to show Brits that you can order restaurant-quality-food-at-home for a fraction of the price when compared to other […]
Dept – one of the fastest growing digital agencies – partnered with Extended Reality (xR) pioneers disguise and leading games developer Epic Games to launch an xR experience helping brands better understand how the metaverse can transform the way people play, shop, interact and consume media. Moderated by Isabel Perry, Director of Technology at […]
Event guide and ticketing outlet, Skiddle, has launched a new celebratory campaign ahead of ‘Freedom Day’, which will see all lockdown restrictions lifted in the UK. Freedom Day – set to go ahead on Monday 19th July – allows live events, festivals and club nights to take place in a physical setting without any COVID-19 […]
Dynisma Ltd., the UK-based motion simulator technology company, today releases details of its new world-leading DMG-1™ and lightweight DMG-1 Carbon™ advanced driving simulators. These Dynisma Motion Generators™ (DMGs), bringing a totally revolutionary approach to simulators, have been designed specifically for motorsport teams who want to optimise driver and car performance as well as automotive manufacturers […]
Global events agency, The fresh Group has commenced on a new client partnership with JLG Industries following a competitive pitch process last month. fresh has been commissioned to work with JLG Industries, Inc. – an Oshkosh Corporation company and the leading global manufacturer of aerial work platforms and telescopic material handlers – to produce an […]
Ahead of the much-anticipated return of the dancefloor on July 19th, new research from Groupon reveals 83% feel they’re rusty on the dancefloor after nearly an 18-month hiatus. To give nervous Brits the confidence boost they need, Groupon has teamed up with renowned Ru Paul drag queen, Cheryl Hole, to help them slay it on […]
From today (8 July 2021), both in-person visitors and virtual viewers can enjoy the Goodwood Festival of Speed’s famous Central Feature because innovation studio Unit9 has turned the installation into a smartphone-friendly hybrid experience with an augmented reality (AR) twist. With British automotive company, Lotus Cars, as this year’s Central Feature partner, the physical […]
Experience Maker PR (EMPR) has launched. Thee new agency is an independent public relations agency dedicated to servicing the individuals and businesses that make and create experiences in the event, experiential and hospitality sectors. EMPR provides a range of public relations services such as press release writing and distribution, pro-active media pitching, and awards strategy, […]
Peperami has been offering FREE ‘Snackadiums’ to footie fans who share the same names as players from England Euro 2020 squad. Paying homage to the team, the ‘Snackadium’ is today’s savoury, sports-themed answer to German gingerbread houses. The limited-edition pitch is perfect to display snacks for friends and family to tackle when enjoying the football […]
MCI, a global engagement and marketing agency, announces it has appointed Oscar Cerezales as Chief Strategy Officer (CSO). Oscar will advance the global strategy and positioning of the agency as a connector of people, ideas, and projects. As audience engagement has been evolving, MCI has been at the forefront of pivoting its design-led digital mindset. […]
Landsec has announced the official opening of the longest and fastest zip wire in England, Skywire, at Bluewater, one of Europe’s leading retail and leisure destinations. Skywire is the first of nine unique attractions that will complete ‘Hangloose Adventure – Bluewater’, a brand-new large-scale leisure offer within the destination. Skywire is the focal point of […]
Skiddle has announced three new updates to its promotion centre this month to support promoters through the final restrictions of the Covid pandemic. What’s On guide, Skiddle, provides a free facility for event promoters across the UK to list their events online and sell tickets through its independent ticketing service. Each month, the free to […]
From left to right the photograph shows Louise Wetherell, Rayna Jeffrey, Isabelle Toussaint and Gina Gundy. Brand experience agency, Strata Creative Communications, has enhanced their Live division by promoting employees into more senior roles and newly created positions, to accommodate the increased demand for production and event technology services of live and virtual events. As […]
The beef patty accounts for much of the emissions, as cattle produce huge volumes of methane from belching and flatulence during their lives, while cooking them produces CO2. To mark National Barbeque Week, the Mighty Mushroom Co. has unveiled Ireland’s first ‘fart-free’ cow – asking the nation to give meat a miss on the grill […]
Event sustainability group isla has launched proseed: the event industry’s first universal framework for delivering sustainable events. The framework was launched in front of the industry at a special seminar today, with the support of isla’s 72 strong membership, including Channel 4, Amplify, Brandfuel, Imagination and Church House Westminster. Labelled as a ‘gamechanger’ for the […]
Two-thirds (66 per cent) of businesses will return to their pre-Covid staff levels after all restrictions are ended according to research. Office sampling and employee rewards specialist, gemsatwork, conducted a survey among 411,013 employees between June 11 and 15 which showed 66 per cent aim to be ‘back to normal’ as soon as the final […]
REL Field Marketing has announced that its ‘Tactical’ delivery now sits under the REL On Demand suite of services. The agency summarises the newly branded service as follows: “REL On Demand gives our customers access to fully flexible resource whenever it is needed. Dedicated for the duration of the activity, this could be anything from […]
Event sustainability group, isla, is bringing together some of the biggest names in the UK events industry this week, as it looks to bring to life a new best practice and guidance tool for event professionals; called proseed. The event will take place 30th June, and will see representatives from isla’s 72 strong agency, corporate, […]
To celebrate Clean Air Day on 17th June, Sense were appointed to work with Birmingham City Council to communicate the importance of removing unnecessary vehicles on Birmingham’s roads to reduce air pollution. A week long engagement includes a display outside the concourse of Grand Central and New Street Station supported by staff providing information, advice […]
Nivea UK and Cancer Research UK (CRUK) have embarked on a UK Summer Tour which will continue across 36 leading destinations including the British Airways i360 in Brighton, Lusty Glaze in Newquay, Exmouth Beach in Devon and Sea Life Centre in Great Yarmouth. The Sun Safety Bus shares sun safety education so we can all enjoy the summer while protecting our […]
Luxury ice cream brand Häagen-Dazs has announced the launch of a new pop-up experience called ‘Häagen-Bar’. The pop-up locations, currently in France and Spain, combine two of life’s greatest indulgences: ice-cream and cocktails. The activation is part of the brand’s new campaign “Love the Mix”, that celebrates mixing the unexpected. This idea is one part of […]
Retail Profiling and SumUp are in the midst of a nationwide retail roadshow at Denmans trade outlets. The events have been devised to drive increased brand awareness and sales of SumUp’s payment solutions, targeting tradesmen and small business owners. Trade electrical supplier Denmans provides a logical national platform for the SumUp demonstrators who are reaching […]
Inclusive two-day event across six Landsec destinations, featuring beauty-themed offers and giveaways, and empowerment experiences across the retail portfolio Focus on a wider campaign shining a spotlight on beauty, cosmetics, and health & wellbeing Landsec has announced a new beauty-themed event, ‘Be Your Beautiful’, which will run across key retail destinations within the portfolio, commencing […]
The iconic Parisian nightclub and brand Silencio will launch a beach house in Ibiza, El Silencio, from 16th June 2021, in partnership with ToShare (restaurant concept by Jean Imbert, Pharrell Williams), Miranda Makaroff, Moredesign and Arman Naféei. Nestled in a serene cove in the east of the island, El Silencio is set against the backdrop […]
Blackjack Promotions, the UK’s leading travel retail and brand experience specialist, has promoted Leanne Nutter to the role of Retail and Brand Director, with effect from this month (1 June 2021). Leanne has worked with Blackjack Promotions, part of the ABM group, for almost two decades, leading teams and managing different areas of the business. Her […]
Stella McCartney has launched its Autumn 2021 campaign, ‘Our time has come’ – projecting a stylish fantasy of animals rewilding London, living freely and taking their places amongst humans whilst wearing sustainable luxury pieces embodying ‘J is for Joy’ from the McCartney A to Z Manifesto. It communicates a message of animals as equals and […]
Sponsored by leading grocery brands, National BBQ Week both educates and encourages consumers to become better BBQ’ers and enjoy alfresco eating, as our lifestyles continue to be more home-centric. In recognition of its Silver Anniversary, this year, National BBQ Week will run for two weeks and will offer consumers a longer opportunity to celebrate better […]
With mobile gaming growing rapidly in popularity, EE today unveils two Gaming on the Go Pit Stops in 5G locations; one on Brighton seafront and another on Liverpool’s Royal Albert Dock – to celebrate its new Xbox Game Pass Ultimate add-on and to help players re-immerse themselves into the gaming world. The creative, delivered by […]
Jacob’s Creek partners with comedians Matt Richardson and Kojo Anim to offer lucky dads the world’s ‘smallest’ comedy stand-up set* and a complimentary case of wine The wine brand is launching a competition to offer entrants the chance to treat their lucky dads to (literal) barrel of laughs Jacob’s Creek Double Barrel is finished in aged […]
Retail experience specialist, Stellar, has been chosen as the official staffing partner of luxury car brand Genesis as they prepare to launch their London studio next month. Aligning with the brand’s premium style, Stellar will design and deliver an unmissable, first-class experience for visitors to the innovative Genesis showroom, located at Westfield. Stellar’s client relations […]
QI host Sandi Toksvig is thought to have claimed a very unique ‘world first’ after headlining a stand-up comedy gig from within a stream. Stand-up for Our Streams was a milestone event in Affinity Water’s new integrated campaign SOS: Save Our Streams, through which the UK’s largest water-only supplier is urging the public to address […]
redwigwam is creating over 250 new jobs for young people across the country as part of the Government’s Kickstart scheme. The entry-level jobs provide successful candidates with the chance to gain valuable work experience during a six-month placement. Anyone aged 16-24 and on Universal Credit can apply for the paid roles in the £2 billion […]
Invnt, the global live brand storytelling agency, has appointed Peter Clarke as Director of Business Development. Clarke joins from Smyle Creative, where he held the role of Client Relationships Manager for six years, and prior to that, was the Head of Business Development and Marketing at Pumphouse Productions. Throughout his 30-year career Clarke has successfully […]
Following on from recently hosting the UK’s largest indoor pilot event, The O2 has today announced reopening plans with a series of ‘Welcome Back’ events that will play to full capacity crowds in the arena for the first time since March 2020. ‘The Welcome Back Shows’ which will take place across a number of months, […]
Lotus to be celebrated as Central Feature marque at the 2021 Goodwood Festival of Speed. The Central Feature will head in a new direction to provide an immersive customer experience on-event and from home. The Goodwood Festival of Speed presented by Mastercard will take place 8-11 July 2021. Goodwood is proud to announce that the Central Feature […]
An exclusive UK partnership between Ambient, a specialist experiential marketing and ambient media agency, and Team Yakovlevs, world leaders in precision formation aerobatics, brings the launch of Skytyping to UK airspace in 2021. The development is set to give a unique option to brands and events looking to create memorable experiences and maximise brand exposure. […]
Wembley Park, London’s world-famous entertainment district, is proud to announce the return of its unique 13-week sporting and culture themed summer programme called Summer of Play, launching on the 4th June, 2021. Wembley Park will kick off summer 2021 with a stellar line-up of free, family-friendly events, including live music, public art trails, open-air sporting […]
Solas, a glamorous outdoor dining concept has launched at The Savoy, in collaboration with Bowmore Islay Malt Whisky. For the first time in The Savoy’s history Savoy Court is transformed into an exclusive short season ‘pop-up’. This opening marks The Savoy and Bowmore Islay Single Malt Scotch Whisky’s new collaboration; the bringing together of two […]
Twice a month a ‘Taco Moon’ (otherwise known as the quarter moon) appears in the night sky and Taco Bell will celebrate around the world the next time this occurs, on 4 May, by giving away delicious tacos. To pick up a free taco, all people need to do is to visit their nearest Taco Bell […]
Blackjack Promotions, the UK’s leading travel retail and brand experience specialist, is strengthening its senior leadership team with the appointment of Richard Simkins as Head of Creative Partnerships. Joining from a consultancy background, Richard brings with him 20 years of experience in the creative industry. For the past decade, he has led innovation teams to devise and deliver outdoor advertising and experiential campaigns for some of the world’s most well-known brands. In his […]
Trinity, the Landsec retail and leisure destination in the heart of Leeds, has announced the opening of a new permanent shop for Sky, Europe’s leading media and entertainment company. The new shop forms part of Sky’s strategy to move into bricks and mortar retail, to deliver an enhanced customer experience and showcase the wider Sky […]
Shaftesbury has announced that Experimental Perfume Club (EPC), renowned for its educational and experiential approach to perfumery, has opened the doors to its first ever ‘lab-boutique’ at 53 Monmouth Street in Seven Dials. Spanning 550 sq ft, the multi-faceted space serves as EPC’s flagship and offers an environment that empowers consumers to explore, understand and […]
Popcorn has been appointed by The British Honey Company as its consumer PR agency across its extensive collection of award-winning spirits brands. Upmarket spirits and honey supplier, The British Honey Company, is home to an impressive portfolio, spanning gin, rum, bourbon, vodka, ready to drink hard seltzers and low alcohol gin and tonic. Expanding last […]
Noonah has launched Personalize, a new Covid-safe product personalisation service for retail and live experiential engagement. With Covid restrictions being lifted, high-street and event planners face the considerable challenge of how to re-engage with their customer base and stimulate footfall in an uncertain landscape. Online sales grew a massive 36% in 2020 while the high […]
[l-r, Charlotte, Sophie, Jessica] Strata Creative Communications, a leading independent brand experience agency, has continued to champion grassroots development by hiring past interns on a permanent basis, filling Project Co-ordinator vacancies. Sophie Austin and Charlotte Bute are the most recent, in a long line of past interns, to join the agency after completing their studies. […]
Dorian Payne, Client Services Director at promotional staffing agency StreetPR, has been elevated to the role of Managing Director, as the company’s founder and longtime MD James Rix steps back to focus on the group’s burgeoning digital business, Crowdify Global, and new venue – Knowhere Special. Payne is a dedicated and experienced events professional with […]
BatFast – the leaders in cricket simulation technology has been engaging shoppers this week with activation partner Provision Events . Provision Events designed and built the activation at the Brent Cross Shopping Centre, and the BatFast team ran this for 6 days, to showcase the simulator. The activation was housed in an 11m x 5m […]
Grosvenor Britain and Ireland has announced the official launch of a new al fresco concept from ‘Instagrammable’ bar and restaurant brand, Boujee, at Liverpool ONE. The eye-catching ‘In The Park by Boujee’ pop-up experience is situated on Chavasse Park, serving as an al fresco extension to the recently launched Boujee Bar and Restaurant venue on […]
Ellie Ashton-Melia is joining isla as Member Engagement and Communications Lead, following the successful launch of the organisation, Autumn 2020. isla’s mission is to accelerate the industry transition to sustainable events and has quickly grown to over 50 members. It now looks to both continue this growth, and offer more value to existing supporters, through […]
Shaftsbury has relaunched its ‘Seven Dials Unplugged’ initiative, providing a taste of outdoor live music throughout the destination’s iconic streets on Saturday 17th April as visitors enjoyed the first weekend of relaxed government restrictions. The alfresco acoustic sets, performed by seven up and coming UK-based artists, will continue to take place on Saturdays for seven […]
Formula E has today launched The Offset – Formula E’s new influencer tribe who will come together to introduce new audiences to the sport of Formula E and play their part in its vision to accelerate sustainable human progress through the power of electric racing. Dubbed The Offset, 50 creators will come together to form […]
Weetabix’s multiple FMBE award winning team are currently in action building this striking WOW display at wholesale depots nationwide. The 9ft tall displays are helping the brand celebrate the launch of Caffe Latte Weetabix On the Go drinks. The eye-catching builds are currently rolling out. Depots scheduled to have the unit over the next couple […]
McCurrach has been selected by Panasonic to commence increased channel support through two Toughbook Account Executives starting work across more than 67 partners in April. Panasonic’s UK Toughbook Marketing Manager, Dan Creasey said “We have been looking for a partner to help us extend our reach in this channel for sometime, and have great respect […]
The RCP today announces an exciting rebrand of its meetings and events venue to RCP London Events. The rebrand includes a new website and visuals to reflect the evolution of the business as it gets ready to re-open its doors on 21st June. RCP London Events hosts over 570 events per year at its London […]
Jack Link’s, the UK’s biggest Beef Jerky brand has overhauled its advertising in its latest move to conquer Europe. Dubbed ‘Beef Mode’, the creative concept aims to attract a broader audience, targeting young urbans who are discerning snackers and food lovers, looking for a tasty and empowering snack. Laura Trivulzio, Marketing Director at Jack Link’s EMEA says that ‘Beef Mode’ is “a state of mind where everything is possible”. She continues to explain that […]
UK-based shared immersive tech company Igloo Vision is opening a new demo centre in Rotterdam, the Netherlands – its first in mainland Europe. The new centre is being launched on the 13th of April in partnership with flexible working space company HNK, in HNK Scheepvaartkwartier in Rotterdam’s Maritime Quarter. The demo centre includes a state-of-the-art […]
Popcorn has promoted Katherine Chambers from Content Manager to Editorial Director. Katherine will continue to work across Popcorn’s full portfolio of brands including Bel UK, Panasonic, The BMW Group, Thorpe Park Resort and Giggling Squid, curating creative, multi-channel content and copy across a breadth of integrated campaigns, as well as supporting Popcorn’s strategic development of […]
Global staffing agency, Elevate, has appointed Joe Sheppard as UK Managing Director. Joe will be responsible for driving the growth of Elevate’s leading brand portfolio, as well as supporting existing clients with the safe return of their experiential and brand activations. Having built a career that spans two decades, he previously led teams at POD […]
Costa Coffee, is turning the big 5-0 this year and is kicking off celebrations with an unmissable special offer, for its Costa Coffee mobile app users across its 9,000+ Costa Express coffee bars from Tuesday 30th March 2021. From Tuesday 30th March to Thursday 1st April 2021, any registered Costa Coffee mobile app users, who scan the app […]