iD Staffing, the promotional staffing arm of consumer engagement agency iD has launched its first specialist Event Manager Training Academy in London.

Cheil UK wins Coca-Cola multichannel brief

Posted November 20, 2013 by Harriet Cramer

The core objective is to re-establish the brand as the number one impulse brand in all channels

Jack Morton gains ISO 20121 sustainable event certification

Posted November 20, 2013 by Harriet Cramer

ISO 20121 is a management system standard that has been designed to help organisations in the events industry improve the sustainability of their event related activities, products and services

WRG targets healthcare sector from new Philadelphia office

Posted November 20, 2013 by Harriet Cramer

The agency has seen revenue sector growth

Pop Up baby restaurant plays out successfully

Posted November 18, 2013 by Harriet Cramer

The Cow & Gate eatery saw celeb mum Jenny Frost in attendance

EMS opens an office in the Dubai

Posted November 14, 2013 by Harriet Cramer

A tour of Saudi Arabia for malt drink Brabican is already in the can

Disney and Harrods create Bibbidi Bobbidi Boutique for budding Cinderellas

Posted November 14, 2013 by Harriet Cramer

The experience forms the centre piece of Disney at Harrods, a new partnership venture including a bespoke Disney Store and new-look Disney Café.

Sledge’s festival Bounce seeks 2014 brand partnerships

Posted November 14, 2013 by Harriet Cramer

The event is readying for expanded plans in 2014

Private Label FMCG report released by IRI

Posted November 14, 2013 by Harriet Cramer

Value shoppers are being targeted with some premium products relaunching

The Network and Metro Brand to Hand offers Super Sticky hand out

Posted November 13, 2013 by Harriet Cramer

Central London stattions were used to target commuters heading to work

Purée restaurant for babies set to pop up in Covent garden

Posted November 12, 2013 by Harriet Cramer

The Cow & Gate restaurant is being deliverd by Frank PR

Gary Lineker scores for Qatar Airways and Barcelona fans at Westfield

Posted November 12, 2013 by Harriet Cramer

The event took off online and off

Educated Urbanites in sight as SpaceandPeople ties up One New Change deal

Posted November 8, 2013 by Harriet Cramer

The shopping centre is located by St Pauls

Agencies sought for Post Office PR roster

Posted November 8, 2013 by Harriet Cramer

The giant business is looking to strengthen its position in a range of consumer markets

Emirates connect with VIPs and fans at the ATP finals

Posted November 8, 2013 by Harriet Cramer

Arsenal star Alex Oxlade-Chamberlain was one star to stopover

SpaceandPeople wins St Pancras contract

Posted November 8, 2013 by Harriet Cramer

The station combines shopping and travel visitors

Arc London readies for Kenco taste experiences

Posted November 5, 2013 by Harriet Cramer

Kenco is promoting the quality and taste of its wholebean instant coffee Kenco Millicano with a series of brand experience activities

Gottabe! supports Solent student scheme

Posted October 30, 2013 by Harriet Cramer

Gottabe! is providing work on live client briefs

Singha Beer joins Rugby League World Cup team

Posted October 29, 2013 by Harriet Cramer

Roving sellers will be deployed

Aeroflot activates Manchester United sponsorship in airports

Posted October 29, 2013 by Harriet Cramer

The airline is Man United’s Official Carrier

Space helps Sol install branded bar areas

Posted October 29, 2013 by Harriet Cramer

Bars including The Woodman have been part of the programme

FMBE Awards annouces results

Posted October 25, 2013 by Harriet Cramer

The FMBE awards has announced its full list of gold, silver and bronze winners

Orchid joins European Field Marketing Partners as UK member

Posted October 23, 2013 by Harriet Cramer

The appointment follows a competitive selwection process

Field Marketing agency Cosine is declared Carbon Neutral

Posted October 22, 2013 by Harriet Cramer

The status adds a further benefit the agency’s outsource proposition

New Formworks app announced for field reps

Posted October 18, 2013 by Harriet Cramer

The app is supported by a Cloud resource from Digital Field Solutions

Turbo drive brought alive by psLIVE

Posted October 17, 2013 by Harriet Cramer

The snail with a tail is ready to go go go

Shoppers engage and interact at Trinity Kitchen

Posted October 17, 2013 by Harriet Cramer

The Kitchen project at Trinity Leeds has got off to a guacamole smashing start

Kru Live wins Chilli’s Rekorderlig pitch

Posted October 16, 2013 by Harriet Cramer

A Taste Team will help further brand growth

Beautiful Mind’s crew wins right to be Arden supporters

Posted October 15, 2013 by Harriet Cramer

The team at Beautiful Minds Promotions (B M Promotions) is continuing its successful run of business wins with the addition of a major new contract from Arden NHS.

Cosine and 20:20 Retail Data Insight announce strategic partnership

Posted October 13, 2013 by Harriet Cramer

The partnership will encompass working on existing international client projects and will enrich the global offering for both agencies

thefield appointed for Xbox One launch tour

Posted October 13, 2013 by Harriet Cramer

Gamers can trial the new console from October 25th

New Death of a Salesman book commends outsourcing

Posted October 10, 2013 by Harriet Cramer

The book is supported by agency CPM

Infiniti activates Vettel association in Japan

Posted October 10, 2013 by Harriet Cramer

Nissan played host to the annual meet and greet

CPM wins Learning and Development award at IGD

Posted October 9, 2013 by Harriet Cramer

The award recognises CPM’s ‘My Manager’ programme

Buspreneurs get ready to rumble

Posted October 8, 2013 by Harriet Cramer

StartupBus is about to start up

British Darts Organisation appoints Generate

Posted October 7, 2013 by Harriet Cramer

Generate will champion the darts brand

RPM brings New Look to students

Posted October 2, 2013 by Harriet Cramer

Fun is cerated to help connect students to flagship stores

Hive Active Heating connects with Carat

Posted October 2, 2013 by Harriet Cramer

The agency is helping the service, from British Gas, to generate interest

Corporate Innovations wins product launch award for sales training roadshow

Posted October 1, 2013 by Harriet Cramer

Over 2000 reseller staff were trained

Magic interaction set for Desperados

Posted September 30, 2013 by Harriet Cramer

Space is bringing street magic performances to bars and pubs across the country for Desperados in the latest stage of the year-round ‘In Every Sense’ campaign

Kommando helps Consolidated PR with Legacy tour

Posted September 30, 2013 by Harriet Cramer

The Tour is showing how XX Commonwealth Games can make a lasting impact

Wasserman activates NFL multievent blitz

Posted September 27, 2013 by Harriet Cramer

The successful partnership gets stronger – and more comprehensive – each year

Initials has a giraffe with Gold

Posted September 26, 2013 by Harriet Cramer

Gor blimey!

Projection Advertising fires up Bear Grylls’ show

Posted September 26, 2013 by Harriet Cramer

The event was a PR success for the Discovery Channell

Activate Solutions Group launches to offer “complete service pathway”

Posted September 26, 2013 by Harriet Cramer

The agency group is led by CEO Mike Cottman

fast.MAP Marketing-GAP Tracker survey annouces shopper and marketer perception gap

Posted September 26, 2013 by Harriet Cramer

The report has been announced today with the backing of the IPM

Field Marketing and Brand Experience Agency of the Year contenders announced

Posted September 24, 2013 by Harriet Cramer

Judges have witnessed a display of versatility and innovation that augurs well for the industry

Shopper Appeal set to be celebrated through FMBE Special Award shortlist

Posted September 23, 2013 by Harriet Cramer

The category saw four stand out campaigns winning their way onto the shortlist

Arc London team on hand for Givenchy

Posted September 23, 2013 by Harriet Cramer

Roses were handed out

Gorilla helps Dr Martens hit the road

Posted September 23, 2013 by Harriet Cramer

…in an interactive van

Showforce formalises its HR provision service

Posted September 20, 2013 by Harriet Cramer

Production HR will help clients select event staff

Dinner to Dine For takes to the road with Brand Belief

Posted September 20, 2013 by Harriet Cramer

The multibrand specialist agency is seeting off with a new tour

Nivea Soft seeks Outfit Of The Day at London Fashion Week

Posted September 16, 2013 by Harriet Cramer

Space is the lead agency for the campaign

Philips pops up in Brick Lane with headphone store

Posted September 13, 2013 by Harriet Cramer

The store brings togther music and art for one weekend and is the collaborative work of Carat Live and Ogilvy & Mather

CPM introduces ShopperSweetSpotting

Posted September 12, 2013 by Harriet Cramer

The approach combines sampling with active selling

RPM wins right to take Royal Carribean experience to families

Posted September 11, 2013 by Harriet Cramer

The activities start on 14th September

Paddy Power and Denis Rodman announce basketball diplomacy event in North Korea

Posted September 11, 2013 by Harriet Cramer

The brand event will take place on January 14th

Getthelabel.com gets ready for Rugby League World Cup brand activation

Posted September 11, 2013 by Harriet Cramer

The online brand will activate sponsorship at the event which starts October 26th

Danio fans’ walk on yoghurt at Wembley

Posted September 11, 2013 by Harriet Cramer

The stunt was pulled for Danio by BEcause

Grass Roots refresh with Chivas Brothers to retain account

Posted September 9, 2013 by Harriet Cramer

A new event will engage with 1600 employees

Foster’s Radler gets its hut front of store with Arc London

Posted September 6, 2013 by Harriet Cramer

The stand went for sunshine shopper appeal

Empty retail space in West Quay used for Monster shopper interaction

Posted September 6, 2013 by Harriet Cramer

‘No fuss’ projection mapping via Ad Cubes was used

Shenanigans set for Bestival for Tourism Ireland

Posted September 6, 2013 by Harriet Cramer

Carat Live is behind the promotion

Face to Face International announces extended reach in Berlin

Posted September 6, 2013 by Harriet Cramer

The network is celebrating a doubling of its network reach

Desperados extends festival appeal to shoppers with Arc London

Posted September 6, 2013 by Harriet Cramer

Virtual crowd surfing came to shoppers

Huawei selects Channel Advantage for field sales

Posted September 4, 2013 by Harriet Cramer

The activity extends an existing client-agency relationship

Sledge and O2 Telefonica get set for Campus Party

Posted September 1, 2013 by Harriet Cramer

Campus Party comes to The O2 in London, UK, from the 2nd till the 7th September 2013

Lego delivers joint roadshow for Duplo, Friends and Chima

Posted September 1, 2013 by Harriet Cramer

Lego, the global toy brand, has teamed up with brand experience agency BEcause this summer to stage the first ever joint roadshow for Lego’s Duplo, Friends and Chima brands.

Creative design showcased in pop-up Ciao Chow experiment

Posted September 1, 2013 by Harriet Cramer

The pop-up experience is focussed on design

Synergy Live set for instant reactions

Posted August 28, 2013 by Harriet Cramer

The Live team will focus on real time sports marketing

Betway takes on Nuts Challenge

Posted August 28, 2013 by Harriet Cramer

Participants will have their ‘race face’ captured

Field Marketing and Brand Experience Awards announces shortlist for 2013

Posted August 28, 2013 by Harriet Cramer

The 2013 judges have produced a list with some major players and intriguing challenger brand activities on it

Sky Rainforest Rescue Dome bring WWF insight to Edinburgh

Posted August 23, 2013 by Harriet Cramer

The dome is open until 8th September

AMPP launches

Posted August 22, 2013 by Harriet Cramer

A new independent, experiential agency has launched into the marketing arena

Arc London helps Barny launch

Posted August 22, 2013 by Harriet Cramer

Mondelez UK has launched Barny, a new bear-shaped sponge snack, with experiential activity created by Arc London

Jet2.com sponsorship to help Switch-On fly

Posted August 22, 2013 by Harriet Cramer

The airline is furthering its strong association with Blackpool

CPM brings Yorkshire Tea team to Asda

Posted August 20, 2013 by Harriet Cramer

A roadshow is visiting those stores closest to the host grounds for the 2013 Test Match Series.

Arc London tunes up for Cadbury Eclairs

Posted August 20, 2013 by Harriet Cramer

Musical twists will promote tasty Eclairs.

Institute of the Motor Industry revs up with RPM

Posted August 20, 2013 by Harriet Cramer

RPM was chosen after a four way pitch

Trinity Kitchen pops up at Trinity Leeds to bring in street appeal

Posted August 15, 2013 by Harriet Cramer

The concept embraces a festival approach to food

Nivea’s Dare to Dip Skip goes on tour

Posted August 13, 2013 by Harriet Cramer

The tour is multi-agency led by Draftfcb

Lola Staffing helps Monkey Shoulder mix it with festival fans

Posted August 6, 2013 by Harriet Cramer

The whisky brand was last seen at Standon Calling

Apple Appartments launch with help from Projection Advertising

Posted August 5, 2013 by Harriet Cramer

Psychedelic projections were used

ABM subsidiary Onmi Serv acquires Blackjack Promotions

Posted August 2, 2013 by Harriet Cramer

The acquisition will help parent company ABM service the end-to-end needs of airlines and airport authorities

Space helps Foster’s fans make the calls

Posted August 2, 2013 by Harriet Cramer

The campaign kicked off at Old Trafford’s Test

Betway set to activate at Total Warrior

Posted August 2, 2013 by Harriet Cramer

Betway has signed a sponsorship deal with Total Warrior ahead of this mud runner event that will take place in Cumbria on 3rd-4th August 2013. This challenging event will see 5,000 competitors tackle the Total Warrior course over the weekend. The Total Warrior Mud Run will form an integral part of Betway’s line-up of Live […]