Derby-based Paskett Public Relations has won ‘Marketing Campaign of the Year’ at the East Midlands Chamber Business Awards 2018, after playing an integral role in promoting the record-breaking gold medal-winning garden for Hillier Nurseries at the RHS Chelsea Flower Show.
Paskett Public Relations created the Memory Tree campaign, which formed part of Hillier’s exhibit, to allow visitors to the world’s most famous flower show to become part of RHS Chelsea history.
As part of the campaign, Paskett PR invited celebrities and members of the public to leave their most-treasured gardening memories in a special memory book and on tags which were then hung on the tree. Gardening legend Alan Titchmarsh MBE VMH DL was the first to leave his memory, and other stars included Joanna Lumley, Dame Judi Dench, Carol Klein, Anton Du Beke, Nigel Slater, Chris Evans, Matt Baker, Alex Jones, Jo Whiley, Piers Morgan, Nigel Havers and Cerys Matthews.
The East Midlands Chamber Business Awards recognises the brilliant work of businesses in the Derbyshire, Nottinghamshire and Leicestershire regions.
Holly Daulby, account director at Paskett PR, commented: “We are thrilled that the Memory Tree has been recognised at these awards. It was great to see our idea come to life with so many famous faces getting involved.”
Celebrities left their memories on copper tags which were auctioned off, with all proceeds going to the Hillier’s charity partner, Wessex Cancer Trust.
Paskett Public Relations specialises in gardening and lifestyle PR and social media support for household brands.