To celebrate the launch of Peroni Ambra, the Italian brewer has partnered with The Oast House in the heart of Manchester to open ‘The Apertivo Bar, Presented by Peroni Ambra,’ this summer.
Peroni Ambra extends the brand into a new territory, for the first time since its creation in 1963. Inspired by the classic Italian aperitivo, Peroni Ambra combines crisp and refreshing Peroni Nastro Azzurro and the sharpness of Italian Chinotto – a rare Italian citrus fruit, grown and harvested in the region of Liguria, North West Italy.
The new product is inspired by the Italian ritual of the bitter ‘aperitivo’, a pre-dinner drink designed to open the palate and stimulate the appetite.. Italian designer, Andrea Morgante, was commissioned to design the bespoke glass – each one handmade, crafted by a small artisan Italian glass production house.
Capturing the essence of Italy, guests were transported to the rural Chinotto grovesof North West Italy during the four-day residency, from Thursday 22nd to Sunday 25th June. The Oast House has been beautifully transformed into an immersive Italian setting, where consumers will discover the authentic tastes and rare ingredients of Italy.
‘The Apertivo Bar also played host to a contemporary orchestra and DJ collective, allowing guests to enjoy a snapshot of authentic modern Italian culture. The Urban Soul Orchestra, comprising an all girl string quartet and DJ from music curators, Euphonica, played laidback Italian grooves between 6pm and 8pm on Friday 23rd and Saturday 24th June.