London sees the launch of new brand and design consultancy, Perq Studio, created to guide brands through an evolutionary process, sculpting a compelling customer journey, eliminating siloed functions and ‘reimagining’ brands that are truly customer first for a digital age.
Founded by Laura Giffard and ex-Bandstand creative director, Mark Smith, Perq Studio launches with clients including Bliss, H. Bronnley & Co. and Solomon & Wu.
Mark said: “We created Perq Studio to do things differently, ‘reimagining’ brands for the digital age. Integrated customer experience is key – the boundaries between products, services and environments have blurred; we want to work with brands to understand how this new reality looks within their business, using cross-disciplinary collaboration to sculpt a compelling customer journey, supported by an authentic ‘voice’ and emotional brand storytelling.”
He added: “A compelling customer journey is an enormous competitive advantage for any brand but requires a continued focus on, and understanding of, the needs and desires of customers, with agile design allowing any transformation to take place fluidly.”
Laura said: “Brands must seek to be customer first for the digital age we operate in, embracing a human-to-human approach, forgetting tired categorisations and eliminating siloed channel thinking. It’s time to acknowledge the ongoing transformation in the way we consume media, the unavoidable crossover of messages on multiple channels and the impact of continuous advancements in technology. We look forward to working with brands to create better businesses that are fit for the future.”