The Persuaders and Benefit bring the Brow Mobile to the nation

Liverpool, United Kingdom - June 11, 2015: The Three Graces consisting of the Liver Building, Port of Liverpool Building and the Cunard Building with tourists enjoying the sights, Liverpool, Merseyside, England, UK, Western Europe.

The Persuaders are embarking on a three-month roadshow with a mobile brow bar for Benefit Cosmetics. Launching on the 1st March, Benefit cosmetics’ latest activation, the Brow Mobile, will tour the United Kingdom on a mission to transform the nation’s eyebrows.

A customised Land Rover in Benefit’s signature pink,manned by experienced brow experts, including appearances from Benefit’s head makeup artist and brow expert, Lisa Potter-Dixon, will be delivering brow treatments to Benefit fans up and down the country. Anyone wishing to receive a brow treatment can sign up via Benefit’s Facebook page and request a visit to be in with a chance of winning.

Lisa Potter-Dixon comments: “Brows have the power to give you an instant eye lift and can totally transform your look. It doesn’t matter if you’ve had years of over-plucking or are struggling with unruly and thick brows, our team can magically transform them into beautifully groomed arches. We’re gearing up for an epic road trip to take our signature technique and beloved brow experts to the far reaches of the nation. All you have to do is sign up via Facebook and we could be coming to wow your brows”

Dominic Franks, partner and director, The Persuaders, comments: “We’ve been working closely with Benefit Cosmetics for the past 4 years to deliver a host of brand marketing activities from training staff on a converted 40ft shipping container to large consumer experiences such as the transformation of the Good Ship Benefit.  2017 is all about the Brows.  To reach a wider audience we have converted an all-terrain vehicle (a Land Rover) into the Brow Mobile so that we can take Benefit to the people, no matter how near or far we will go to them!”

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