AV and IT installation experts, Pioneer Group, are showcasing a range of interactive technologies at RDSE 2018, where visitors can be immersed in a high-end l experience whilst browsing the future of digital signage.
These include technology from global leaders in computer vision intelligence; Admobilize, which identifies audience by gender and age, providing real time analytics and data to determine attention and emotions of viewers. This is ideal for retailers as it provides an in-depth understanding of their customers’ demographics; assisting with identifying appropriate display content and positioning in the store.
There will also be demonstrations of the latest innovations in heat mapping technology, to show areas of the stand that are busiest at certain times of the day. Highlighting the flow of the customer journey, this is highly useful for retailers keen to employ in store, as it can influence decision making when it comes to product positioning.
‘Lift & Learn’ technology will also be on show, giving visitors the opportunity to engage with objects by lifting them and experience interactive animations, communicating specific details about the products in a fun and unexpected manner.
An impressive 3 x 2m LED display comprising a variety of tiles hanging in different positions, adds an innovative dimension to how digital signage can be displayed. Situated alongside Quematic ; a ticketing based system which allows visitors to receive their ticket before exploring the stand, this real time retail experience will surprise and delight.
Pioneer Group’s retail journey of the future can be found on Stand E40.