Integrated consumer and B2B PR consultancy, PR Agency One, has been appointed by RADA in Business, the commercial subsidiary of RADA (Royal Academy of Dramatic Art), to raise awareness of its communication skills training for business leaders and teams.
The Manchester-based PR agency was appointed based on its expertise and experience in the B2B sector, as well as its proficiency using PR to raise online visibility.
PR Agency One will be tasked with delivering a mixture of traditional and SEO PR.
RADA in Business, is a global training provider that transfers the unrivalled actor training disciplines taught at the academy to the commercial world. They offer a variety of personal development courses, one-to-one performance coaching and team development working with tutors, all with professional backgrounds in the performing arts.
Helen Slater, director of marketing for RADA, said: “PR Agency One has both the experience and credentials we needed to support our PR objectives. Having a PR agency with a clear knowledge and understanding of SEO was key for us from a brand perspective, and this is one of PR Agency One’s specialisms.
“They also led successful thought leadership campaigns in the B2B sector, for companies like the YMCA and HCSS Education, giving us confidence in their ability to increase brand awareness for RADA in Business.”
James Crawford, managing director at PR Agency One commented: “We were delighted when we were approached by RADA in Business to work with them on the next phase of their PR and marketing strategy. They are the commercial subsidiary of the world-famous drama school and have a clear vision of their end goal.
“It was important for RADA in Business to find a PR agency who could deliver skilful SEO techniques. We have an award-winning in-house proprietary evaluation system which demonstrates tangible results. This was a key factor for RADA in Business and will enable us to measure all our PR activity against the objectives set out at the beginning of the campaign.”
The global training provider will join the growing portfolio of B2B clients at PR Agency One, including YMCA, Fletchers Solicitors and Echo Managed Services.