ProKreate emerges to deliver transmedia storytelling experiential marketing
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Kreate has officially launched a new division, ProKreate. Drawing on Kreate’s 18 years as one of the experiential industry’s leading staffing and implementation experts, ProKreate will specialise in developing transmedia story telling events that capture the brand personality and strengthen engagement between consumer and brand.
As part of the new concept, participants are taken on a multi-sensory journey to create memorable and engaging experiences that connect in a compelling and powerful way, experiences that the immersive agency says will be brought to life “by specialist performers playing complex characters within sensory sets and multimedia environments.”
Jo Dunn, head of the new ProKreate division says: “The importance of creating a unique experience with talkability is vital. We know that positive experiences lead to a personal endorsement by word of mouth. A natural compulsion to share one’s own version of a story drives people onto social media during and after an event. A fully immersive experience such as this will be compelling enough to generate such a reaction.”
ProKreate has been piloting their initiative by creating immersive “speakeasy” events to celebrate a well-known drinks brand’s landmark anniversary. “Our challenge was to produce a memorable and immersive brand experience.” says Jo Dunn. “We assembled an exceptional cast including acclaimed actors and dancers choreographed by a team which included members of The Royal Shakespeare Company. Our creative directors developed a truly authentic experience that brought the brand’s heritage to life in a compelling way. The depth of characterisation enabled hours of believable improvisation between actors and audience. The result saw participants completely immersed in the brand world, fully engaging with the characters and the storyline and ultimately connecting with the brand.”
